Event Information

Art Fair on the Square 2012, Madison, WI
Show Dates: 7/14/12 - 7/15/12
Application Deadline: 3/13/12

The application deadline has passed.


Images: 4 (a booth shot is required)

General Information
2012 Art Fair on the Square Application


The Madison Museum of Contemporary Art is pleased to announce an open call for entries for the 54th annual Art Fair on the Square, to be held July 14 and 15, 2012.


Art Fair on the Square is not only amongst largest art fairs in the Midwest, it is also rated as one of the best fine art shows in North America by artists from across the country, and by publications such as Sunshine Artist magazine. Furthermore, Art Fair on the Square is the Madison Museum of Contemporary Art's most important annual fundraiser, providing crucial support for exhibitions and education programming. For two days, the eight blocks that surround Wisconsin's beautiful State Capitol are transformed as artists, entertainers, vendors, and nearly 200,000 visitors come together to celebrate the arts.


In 2011, artists reported average sales of $6,069.12 per booth.
Total artists' sales for 2011 were estimated at $2.73 million.
Average annual attendance is 150,000-200,000


March 1
Early Registration Deadline
**No paper applications will be accepted

March 12
Late Registration Deadline

March 29
Notification of acceptance

April 11
Booth fee due

Invited artists may no longer use a credit card to pay their booth fees through zapplication.org. Artists may send a check directly to MMoCA using the payment form.

May 4
Last day for cancellation with refund

**All cancellations must be submitted in writing.


Jury Fee: $35
Once you have submitted an application, you will be entered into the jury pool. If you wish to withdraw your application before the jury date, you will still be responsible for this fee. All jury fees will be deposited by the Madison Museum of Contemporary Art when received.

Late Jury Fee: $45
Late jury fees will be accepted for all online applications submitted between the dates of March 2nd and March 12th. NO PAPER APPLICATIONS WILL BE ACCEPTED.

Booth Fee: $475.00
Upon invitation, the deadline for booth payment is April 11, 2012. Please do not send a booth fee payment until you have been invited to the show.

Double Booth Fee: $950.00
Double booths are available on a first come, first serve basis.

Commission: None

Cancellation Fee: $40
Artists must provide written notice of cancellation by 11:59 PM central standard time on Friday May 4, 2012, to receive a booth fee refund minus a $40 cancellation processing fee. Artists canceling after May 4, 2012 will not receive a refund. No exceptions will be made.

No Longer Accepting Paper Applications
All images and applications must be submitted using our online format.


1. Tammy Schreiter - Painter and Owner of Hatch Art House gallery.
2. Georgene Pomplun - Georgene Pomplun, Artist and Designer, PomplunLLC Wisconsin Foundation for the Arts 2008 Commission Artist for the Governors' Awards
3. Teresa Faris - Teresa Faris directs the Metals program at the University of Wisconsin-Whitewater where she is Assistant Professor and recently received the Women in Leadership Award. Former teaching appointments include San Diego State University and the University of Wisconsin-Milwaukee. Teresa is co-author of the Women of Metal Exhibition and Oral History Project.
4. Gary John Gresl - Artist and Founder/President of Wisconsin Visual Artists, Inc.


  • Art Fair on the Square is open to all artists 18 years of age or older.
  • All exhibited work must be original in concept and must have been created by the accepted applicant. No work made with commercial kits, molds, patterns, plans, stencils, or prefabricated forms may be exhibited. Offset reproductions of original art may be sold, but must not comprise more than 20% of exhibited work or occupy more than 20% of a booth space.
  • Each exhibitor's work will be screened by Art Fair jurors during Art Fair on the Square. Artists whose work does not comply with the rules, or differs from the slides submitted, will be asked to leave. The judgment of the jury will be final, and no refunds will be given.
  • Artists must be present to exhibit and manage their displays during Art Fair. Artists are limited to the booth space(s) they were assigned; booth spaces are non-transferable. Any artist who has not been juried into Art Fair, or has not paid the jury and booth fees, will not be allowed to exhibit.
  • All sales will be conducted between the artist and the purchaser. Participating artists must obtain a State of Wisconsin seller's permit prior to Art Fair and must collect and pay Wisconsin sales tax on all sales made during the fair. Accepted artists will not be permitted to exhibit until this permit number has been recorded.
  • All artists must adhere to City of Madison and Capitol Police guidelines regarding booth display. Noncompliance will result in citations and fines, and will prevent exhibition. City and Capitol Police regulations will be provided to all accepted artists. Artists responsible for damages to City or State grounds will be held liable.
  • The Madison Museum of Contemporary Art retains the right to expel artists or deem them ineligible for awards if they fail to comply with the rules stated above.


Best of Show Award - A Best of Show Award will be given in each of the 12 media categories (In 2012, the new Digital Art category will be combined with Photography for the Best of Show Award). Winners will be invited to return to the 2013 Art Fair on the Square at no cost. Both jury and booth fees will be waived.
Invitational Artist Award - Up to 75 Invitational Awards will be given to artists in all categories. Invitational artists will be invited back to Art Fair on the Square 2013 without the need to submit to the jury process. The jury fee is waived for these individuals.


Submit four images, three that are representative of your work and one that clearly shows your booth. Artwork will be evaluated on the criteria of skill, originality, impact, and design. (Do not submit written or printed materials as they will not be considered by the jury.) Artwork shown in your booth shot should be representative of your current work.

Images are the sole criteria considered during the jury process; names, prices and residential information are not provided to jurors. Your four images will be viewed simultaneously, side by side. Each media category is previewed by the jurors before a second viewing, when each juror scores every entry on a scale of one to seven.


Acceptable Canopy Dimensions: 10´ x 10´
Please note that due to emergency lane access requirements, each booth space measures approximately 10 feet wide by 8 feet deep, with an additional two feet on the raised curb on the backside of your space.
Artists may not share booth space except in the case of artistic collaboration.
The Madison Museum of Contemporary Art will make every effort to give accepted artists their preferred booth spaces. However, there are no guarantees, and assigned booth spaces are subject to change.

Note about "Corner" Spaces at Art Fair on the Square:
"Corner" is a bit of a misnomer when referring to corner booths at Art Fair on the Square. It is best to think of the layout of the fair as a large circle. Most spots will have something next to them, meaning that even if you have a "booth at the end of a row," you may have a food vendor or sponsor set up next to you.

Booth Assignment Allocation:

  • Please note the manner in which we allocate booth assignments for Art Fair on the Square.
  • First, we assign the Best of Show award winners and the Featured Artist to their desired locations.
  • We then assign Invitational Award winners to their first choice location.
  • After the Featured Artist, Best of Show, and Invitational Award winners are given their spaces, we allocate spaces to everyone else.

Double Booths at Art Fair:
The cost for a 20' x 10' foot space at Art Fair on the Square is $950.


Booth Sitting and Breakfast - Artists will be provided with a complimentary booth sitting service on both days of the Art Fair (subject to availability) and Sunday morning breakfast. Enjoy coffee, juice, fruit, and pastries served right at your booth.

Disabled Parking - Disabled parking will be available to those individuals who can provide MMoCA with a copy of their state parking permit or Disabled Parking Identification Card. Please contact MMoCA for further information.


Please review the following Art Fair on the Square category definitions.
Art Fair on the Square reserves the right to re-categorize an artist's submission.
Category in which you wish your slides to be judged:


  • Digital Art: Works may be created solely on a computer or by using computer programs to significantly manipulate or alter source material(s) such as scans or digital files. Works must be in limited editions, signed and numbered not exceeding 250 per image, using only archival quality materials. Digital Art prints must be made from the artist’s original digital file under the artist’s supervision.

    • Ceramics: All original clay and porcelain work, other than jewelry, is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.
    • Fiber/Leather: All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry and papermaking. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited.
    • Furniture: Decorative or functional furniture of any material.
    • Glass: Original work in which the primary material is glass. Works may be functional or decorative in design and crafted by glass blowing, molding, casting, or etching. No mass production accepted.
    • Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic, or other materials must be entered in this category. Items may be made of any mix of materials and any method of construction. No commercial casts, molds, or production studio work is allowed.
    • Metal-Works: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed. May be painted or unpainted. All work must be signed by the artist.
    • Mixed Media 2-D: All original work that is intended to hang on the wall and incorporates more than one type of physical material. PLEASE NOTE: Utilizing a different medium as an under painting or in a minor secondary role does not meet the intention of this category. Materials that are used must be evident in the finished work.
    • Painting: Two-dimensional images including all forms of paint application, such as oils, acrylics, watercolors and similarly applied materials.
    • Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, are included in this category. Prints made from negatives, transparencies, or digital files and manipulated with computer programs and printed on large scale ink-jet printers are included here. Works may also be collages or assemblages of photographs, made by the artist. The photographic process must be displayed and each edition must be signed and numbered.Digital photographers, i.e., those who use a digital camera or process images digitally to perform standard manipulations, (e.g., cropping, color/tone adjustment, sharpening, etc.), should apply to the Photography category, not Digital Art.
    • Printmaking, Graphics, and Drawing: This includes prints that are hand pulled by artists from traditional methods, including etching, engraving, silkscreen, stone and plate lithography, linoleum block, or woodcut. This also includes drawings on paper using dry media such as pencil, crayon, charcoal, pastels and a variety of other marking media or from fluid medium of inks and washes applied by pen or brush. Images must be produced in signed and numbered limited editions from an original image created by the artist.
    • Sculpture and 3-D Mixed Media: Original, free standing works incorporating any materials that are carved, modeled, constructed or cast are included in this category.
    • Wood: Original woodworks that are hand-tooled, machine worked, turned or carved are accepted in this category. Does not include furniture.

    PLEASE NOTE: You must submit a separate application, set of images, and jury fee for each category. You may only exhibit work in those categories for which you are invited. For example, if you apply in Painting and Ceramics, but are accepted only in Painting, you may not show ceramics at your booth.