Event Information

Lakefront Festival of Arts 2013
Show Dates: 6/21/13 - 6/23/13
Application Deadline: 11/20/12

The application deadline has passed.


Images: 6 (a booth shot is NOT required)

General Information

Lakefront Festival of Arts
June 21, 22 and 23, 2013

Friday 10 am-10pm --- Saturday 10am-7pm --- Sunday 10am-5pm
At the Milwaukee Art Museum --- On the Shore of Lake Michigan

Join us for the 51st annual Lakefront Festival of Arts in our magnificent setting at the Milwaukee Art Museum. The festival takes place inside the museum’s spectacular Santiago Calatrava-designed building addition, as well as on the adjoining outdoor museum grounds featuring our state of the art Clearspan tents. Enjoy the festival rain or shine indoors AND outdoors! (Indoor booth availability limited.)

To view a video clip of festival highlights, artist comments and patron remarks: http://www.youtube.com/watch?v=Io8RO_rGEws&feature=plcp

NEW. . . The Lakefront Festival of Arts will extend an invitation to all accepted artists who are interested in showcasing work in the LFOA Sculpture Garden. Once jury selection has taken place all artists accepted for 2013 will receive registration material that will include instructions on how to take advantage of this NEW involvement with LFOA.

Those interested, who are not already accepted in the sculpture category, will be asked to provide images of the work they wish to exhibit. All submissions will be reviewed by LFOA. The Lakefront Festival of Arts reserves the right to accept or decline pieces for inclusion in the Sculpture Garden. This unique involvement is available ONLY to artists who are accepted in the 2013 Lakefront Festival of Arts. All participating Lakefront Festival of Arts 2013 Sculpture Garden exhibiting artist are eligible for a single $500 award. Unless juried in, any work shown in the Sculpture Garden MAY NOT be represented or displayed in an artist’s booth.

General Information

The Lakefront Festival of Arts is a fund raiser for the Milwaukee Art Museum’s Art Acquisition and Exhibition Fund. Presented by Friends of Arts, the museum’s primary support group, the festival is an award-winning, nationally-recognized exhibition. This prospectus provides basic information, rules and requirements regarding the festival; additional information will be sent to artists upon acceptance into LFOA.


A total of $10,500 in awards will be presented! Ten awards of $1,000 each to be given where excellence is determined by the jurors. Awards will be made for the artist’s entire presentation. The top ten award-winning artists are automatically invited back to LFOA for the following year without jurying and will receive a commemorative piece of artwork specifically designed for them by a fellow LFOA exhibiting artist. Jurors will also select Honorable Mention award winners, all of whom are automatically invited back to LFOA for the next year without jurying.

A single $500 Sculpture Garden Award will be presented to (1) participating Lakefront Festival of Arts 2013 Sculpture Garden exhibiting artist that has been chosen by a unique sculpture judge the weekend of the festival.


  • Ceramics
  • Digital
  • Drawing/Pastels
  • Fiber (non-wearables)
  • Fiber (wearables)
  • Glass
  • Jewelry
  • Metal
  • Mixed Media 2D
  • Mixed Media 3D
  • Painting
  • Photography
  • Printmaking
  • Sculpture
  • Wood


    Non-refundable Entry Fee -- $35

    Booth Fee -- $500

    Corner Booth Fee -- additional $100, if available (assigned by lottery)

    Jury Procedure

    A panel of three jurors select the show in a “blind jurying” process. There is no prescreening, applications are grouped by media category and shown in random order. All six artist images are projected simultaneously onto a large wall screen three over three, appearing at a size of about 3' x 3' by means of projectors. Images are projected in the order submitted by the artist in their Zapplication, and will be reviewed simultaneously three separate times. Jurors may make general inquiries during this process, such as to artwork dimensions or materials used. Each artist’s Technical Description is read aloud as that artist’s work is projected for the third time during the jurying process. Jurors also select alternates for the show. LFOA typically receives about 1,000 applications for up to 200 booth spaces. Approximately 40 of those spaces are reserved for past award winners, artist advisors, invited artists (selected by the previous year’s jurors), poster artist and design award competition winner.


    Notifications will be emailed on January 18, 2013. Accepted artists receive registration material to be returned with the $500 booth fee and the signed registration commitment form to the LFOA museum offices no later than February 15, 2013. Booth Fees are non-refundable after March 15, 2013 and will be processed at that time. A limited number of corner booths will be available for an additional fee of $100 and are selected via lottery. Artists may forfeit their space if they fail to meet these deadlines. Artists are responsible for keeping the festival informed of their contact information.


    Artists retain all proceeds from their sales. Every exhibiting artist is required to obtain a WI sellers permit and are responsible for collecting and filing the appropriate sales tax. Information and forms from the state of Wisconsin's Department of Revenue will be made available.

    Important Dates

    On Line Application Due
    November 20, 2012

    Notification to Artists (email & ZAPP web site)
    January 18, 2013

    Registration Card and Fee Due
    February 15, 2013

    Festival Information to Artists
    May 10, 2013

    Artist Load-In and Set-Up
    Thursday, June 20, 2013

    51st annual Lakefront Festival of Arts
    June 21, 22 and 23, 2013

    Please read and comply with all rules and requirements to avoid disqualification.

    Entry Requirements

    1. Open to artists18 years of age and over.

    2. Each artist will be limited to a maximum of two separate entries. Work must be submitted in different categories and contrast substantially in execution. Artists who choose to apply in two media categories must create a separate on-line profile on Zapplication for each entry and submit a jury fee for each.

    3. To be juried, each artist must submit six images with one item per image unless multiple items constitute a suite (e.g., table and chairs, necklace and earrings). No split images or images within images.

    4. There should be no identifying names or people in images. No text included in image unless integral part of artwork. An artist signature on a submitted piece of artwork may not be visible in a way that a juror may recognize a specific artist by his/her name.

    5. Only work representative of your submitted images may be exhibited in your booth. Images should represent current work and be in direct proportion to the work you plan to show. For example, if a wood worker plans to exhibit furniture and vessels at the festival, representative images of both in the appropriate ratio must be included in the six images submitted in the application.

    6. Photographers are encouraged to do their own printing. Their creative and printing process must be disclosed. The photography category includes hand colored, Polaroid transfers, emulsion transfers, etc.; do not enter such work in the Mixed Media 2D category.

    7. The Digital Art category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. Work in this category must be in limited editions, signed and numbered on archival quality materials. Traditional photographs taken through digital means should apply as photography.

    8. Applications must include a 100 character or less Technical Description of your artwork, which will be read aloud to the jurors during the jurying process. The description should include technique or other information to assist the jury in defining what they are seeing. Descriptions longer than 100 characters will not be read.

    9. The Festival reserves the right to reassign an artist’s category if artist’s designation is deemed inappropriate.

    Festival Rules

    Violation of these rules will result in immediate expulsion from the festival. In addition to prohibiting application to LFOA for three consecutive years immediately following dismissal, and revoking any award presented for the festival year of occurrence.

    1. All exhibiting artist must present a valid current ID at check-in prior to booth set-up. The LFOA committee reserves the right to periodically check ID throughout the festival weekend.

    2. Artists must be present throughout the entire festival in order to exhibit. No spouses or other representatives will be permitted in place of the artist.

    3. Collaborating artists are permitted provided it is a true hands-on artistic collaboration. Collaborators are not “assistants” in the process and both must agree to the rules set forth by Lakefront Festival of Arts and include the collaborator’s name in the application. Both collaborating artists must be present during the entire festival.

    4. All work exhibited must be of the quality, category and body of work shown in the images juried.

    5. All works must be hand originals created by the exhibiting artist. No reproductions are allowed. Artwork created part or wholly from the following is not permitted and may not be sold at LFOA: commercially distributed parts, casts, molds, kits, buy-and-sell items or imported artworks.

    6. The LFOA committee reserves the right to question any applicant about his/her creative practice prior to jurying or during the festival and will disqualify any applicant or exhibitor whose artwork is made in a production studio.

    7. Reproductions are not allowed at the festival. If a work of art already exists and is copied by digital or photographic means and printed on an offset press, a serigraph or through a computer by means of an ink jet or electrostatic printer, this is considered a reproduction and is not permitted. This included giclees and also hand-colored reproductions.

    8. Only artists accepted in the Jewelry category may exhibit or sell jewelry; all jewelry regardless of materials must be entered in the Jewelry category.

    9. Sale of promotional items such as postcards, note cards and the like is not permitted.

    10. The LFOA Committee reserves the right to ask an artist to amend his/her display to maintain the integrity of the show. Signage will be regulated by the LFOA committee. Display of non-approved signage is not permitted.

    Exhibit Requirements

    1. A consistent display must be maintained throughout the Festival. LFOA will supply overall festival tenting and artists may erect their own canopies under the large tent, or set-up free-form. Dividers are not provided, so artists are encouraged to bring separators to define their own space from the next. Exhibit spaces are 10’ x 10’ and are on concrete or marble surfaces. Absolutely no staking or drilling. Double booths are not available unless accepted in multiple categories. LFOA expects and requires that artists’ displays be of the highest quality and meet the standards inherent to a major, award-winning art festival.

    2. Booth fee includes one electrical outlet in booth. Each artist is strictly limited to 500 watts per booth and must provide their own fixtures, power strips and extension cords.

    3. Display may not extend beyond booth space. Browse bins may occupy no more than 20% of booth space, must be aesthetically pleasing, and may not obstruct traffic flow. These requirements will be enforced for reasons of safety and crowd control, at the discretion of the LFOA committee.

    4. No demonstrating in booths, this includes the playing of musical instruments. Recordings or CDs of music may not be sold at the festival.

    Design Award Competition

    It is an LFOA tradition to present each award-winning artist with a work of art in addition to their monetary award. LFOA sponsors a competition for the design and execution of these awards. Any artist interested in entering this competition can indicate so on their Zapplication by checking the appropriate box and selecting one of the six images they are submitting to LFOA as their entry for the Design Award Competition. The designing artist will be acknowledged in the Festival program, be invited to participate in the Festival and receive a $2,000 commission to cover the cost of 10 works.

    These pieces are traditionally 10 similar, small, gender neutral, presentation awards. The awards should be primarily a reflection of the designing artist and not necessarily the Lakefront Festival of Arts.

    Design Award Competition Timeline:

    On Line Application Due
    November 20, 2012

    Design Winner Notified
    March 1, 2013

    Ten Completed Awards Due
    May 17, 2013

    LFOA Special Features

    Fiber Art FashionShow
    A taste of fashion week comes to the LFOA main stage with a stunning fashion spectacular featuring unique fiber art fashions and one-of-a-kind garments, coats, scarves, and other imaginative fiber wearables for day and evening created by LFOA artists.

    Sculpture Garden
    An outdoor Sculpture Garden will be professionally designed and installed to showcase outdoor and large scale work allowing artists to further represent their work in a garden setting. We encourage artists, not limited to sculptors, to apply and take advantage of this distinctive festival feature. More than 50% of LFOA 2012 exhibiting sculpture garden artists reported added exposure and sales. Previous years have included artist working in mediums of glass, ceramics, wood and mixed media. Participating artists are eligible for a single $500 award that has been chosen by a unique sculpture judge the weekend of the festival.

    Online Silent Auction
    Featuring numerous works of art donated by talented LFOA exhibiting artists. Bidding is open to the public, and is online prior to the festival weekend, offering art lovers a chance to bid from home or in person. The silent auction provides the public with a highlight overview of the festival artists.

    Artist's Benefits
  • thumbnail image on LFOA web site and in festival program; NOTE image #1 from application used
  • complimentary continental breakfast Friday /Saturday mornings
  • catered Artist Awards Celebration Breakfast Sunday morning
  • electricity/500 watts supplied to each artist booth
  • 24 hour security patrolling the festival grounds
  • free Milwaukee Art Museum admission
  • load-in/out in front of booth space
  • public ATM on grounds
  • booth sitting available
  • convenient parking
  • corner booth option
  • guest housing

    Thank you for your interest in our festival!