Event Information

Nutcracker Market 2013
Show Dates: 12/6/13 - 12/8/13
Application Deadline: 8/1/13

The application deadline has passed.


Images: 4 (a booth shot is required)

General Information

Thank you for your interest and support of the Pennsylvania Ballet’s (Ballet) first annual Nutcracker Market (Market) scheduled for Dec. 6-8, 2013 at Philadelphia’s renown Kimmel Center of the Performing Arts located on S. Broad Street’s the Avenue of the Arts (www.kimmelcenter.org). The 2013 Market is already creating buzz within the Greater Philadelphia and regional cultural communities and we expect excellent attendance. 


The Market will consist of approximately 50 exhibitors, hand-made American crafts, gift items, an active community performance stage, family-centered activities, roaming Nutcracker characters and dancers from the ballet. Decor is holiday inspired; all food & beverage provided by notable Jose Garces Group (www.garcesgroup.com).  The exhibitors will be 2/3 hand made crafts and 1/3 gifts, the PA Ballet Store for example.


The Market opens with a Friday night ticketed preview party, and two full days of shopping.  The Philadelphia Orchestra has (3) scheduled performances in the building and the PA Ballet opens Balanchine Nutcracker Ballet opens at the Academy of Music (3 performances align with market) all adding to the audiences of family, friends, area residents, tourists, etc.


This Market is to become an annual Philadelphia holiday tradition, and serve to be the Ballet’s signature fundraiser event helping to support the programing of the Company and the School for the Pennsylvania Ballet. 


The Ballet will drive a strategic public relations and marketing campaign to generate excellent exposure resulting in good attendance. Using an extensive on line e-blast campaign, post card mailings, listings on all area calendars: Greater Philadelphia Tourism and Marketing Corporation (GPTMC), Greater Philadelphia Cultural Alliance, Philadelphia Convention & Visitors Bureau (PHL CVB), Greater Philadelphia Hotel Association, the message will echoed to all local and regional media outlets.


A blind jury hand picked by the PA Ballet will select all craft artists.
Exhibitors are asked to donate one item for the Friday night preview party raffle.
Dance inspired crafts are encouraged.


1.Ballet will assign space; exhibitors will have space on street level, known as “Commonwealth Plaza” or level on, one flight up from street.

2. Rental space includes: power and an exhibitor lounge.

3. All exhibitors are required to have proper liability insurance and are responsible for any retail taxes that apply.


Move in Friday, December 6 (Noon-5pm)  (Preview Party at 6pm-8pm)

Move-out, Sunday, December 8 (5:01pm at close of show, no early dismantling).


5.Each vendor will unload/load from the Spruce Street entrance; vehicles must be attended by a licensed driver; traffic person there to direct you; Unloading should happen in an orderly manner to keep traffic at a minimum; you will need your own roller cart.


6. The building is open to the public and there will be foot traffic to work around. When you are finished unloading your merchandise into your space, IMMEDIATELY move your car to your parking lot (there are lots in the area).


7. There will be a temporary exhibitor check-in station at the Spruce Street entrance.

8. Spaces vary in size, most are 10' x 10'.  On the main concourse and the upper level For safety purposes, all participants must setup within the space allotted them.  Areas between spaces may not be used as additional space or an added charge will be incurred. Storage is not available.

9. Inside canopies must not be taller than 7½ feet. You will need to bring your own extension cords and/or power plug.  Power available.

10. We want you to bring your own booth, table rentals will be available on a first come/first served basis, displays, equal or less than 10’ in length, capable of being carried by hand by one person.

11. Exhibitors are responsible for own lighting.

12. The Market will provide a booth sign, exhibitor lounge, 200 post cards and listing and link on the web site.

13. In keeping with the holiday Nutcracker atmosphere, all spaces should be decorated accordingly.

14. All spaces must have adult supervision at all times. 

15. The Kimmel Center and PA Ballet will not assume responsibility for any damage, theft, or loss of personal property, damage, theft to your space, or loss of items. The building will provide security on the grounds both day and night; however, each craft artist exhibits at his or her own risk and should carry appropriate insurance.The lost & found is located in the Show Office on Level One.

16. Cancellation of Exhibit Space:   October 1, 2012

17. All cancellations must be made in writing. An application is a commitment to participate. No refunds will be given within 90 days of the show. Phone call to the Market is required if you are e-mailing a cancellation.



Attendance: Thousands of Philadelphia and area residents will learn about the Market via strong marketing and pr campaigns. Our lists include: arts & culture audiences, area residents, tourists, etc.  The Market will be listed on all Holiday to-do calendars.


The Kimmel Center, an active civic space that occupies one full block in Center City Philadelphia fronting on the Avenue of the Arts on Broad Street will have the Philadelphia Orchestra performing in Verizon Hall (2,500 seats) and the PA Ballet’s Nutcracker Performance opens at the Academy of Music to sold out audiences.


Also, for more information on Philadelphia’s center city community, please review: http://www.centercityphila.org/socc/index.php


The application fee for the 2013 Nutcracker Market is $25 payable by check, credit card or through Zapp. If an artist chooses to apply in two different categories, two applications and two application fees must be submitted. The application deadline is July 1.  Three images of artwork and a booth image must accompany your application.


The application feel does not mean that you have been accepted. Your application will be reviewed by a blind jury and written notices (e-mail preferred) will be sent to you with space availability within three weeks.


Payment Information

To apply you must pay a $25 application check, credit card or via Zaplication. Checks should be made to: The Pennsylvania Ballet, 1819 JFK Blvd., Philadelphia, PA 19103. $50 late fee will apply.


If you have any questions about the show, please call: Patti Spaniak at 646-409-7775 or e-mail at: pspaniak@mac.com.

Booth Information


Booths will be assigned by PA Ballet.

Exhibits will be located on the Commonwealth Plaza and Tier One (2nd Floor).

Exhibits will be located on the Commonwealth Plaza and Tier One (2nd Floor); sizes of booths vary; 

  • (14) 10’ x 10’ Booths 
  • (30) 6’ x 10’ Booths 
  • (4) 8’ x 12’ Booths