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Virginia-Highland Summerfest 2017

Location:
Virginia-Highlands
Atlanta, Georgia (South)

Event Dates: 6/3/17 - 6/4/17
Application Deadline: 3/21/17 Midnight EST

The application deadline has passed.


REQUIREMENTS:


Images: 4 (a booth shot is required)

Fee (Application Fee - non-refundable): $25.00

You can submit up to 5 applications for this show.

JURY DETAILS


Event Summary

The Virginia-Highland Civic Association is proud to present its 34th annual Virginia-Highland Summerfest in June. The juried artist market features artwork from 225 of the best artists in the southeast region and beyond, in a variety of media including painting, clay, glass, jewelry, photography, printmaking, fiber, wood, metal and mixed media. Summerfest enjoys an educated audience and is well attended. This cherished two day event takes place along tree-lined Virginia Avenue, in the heart of the historic and charming Virginia-Highland neighborhood.

General Information

PURPOSE:
Now in its 34th year, the Summerfest organization is staffed primarily by volunteers. 100% of net proceeds are donated to the preservation and improvement of this historic neighborhood. Summerfest supports such neighborhood initiatives as sidewalk improvements, lighting, crime prevention, and civic programs. It also financially supports the local parks, schools and libraries. Last year 60,000 attended Atlanta’s favorite neighborhood arts festival. This event is heavily promoted in local radio and print media.

FESTIVAL DATES & TIMES:
Saturday, June 3rd - 10am – 6:30pm
Sunday, June 4th - 10am – 6pm

LOCATION:
Located in the heart of Atlanta, the legendary charm of Virginia-Highland draws a sophisticated shopper interested in original art in a wide variety of media. The artist booths are placed along tree-lined Virginia Avenue and run beside John Howell Park and residential homes. You will enjoy the interaction with the residents and over 60,000 visitors over the two day festival.

ARTISTS’ PARTICIPATION:
Artists accepted for participation MUST accompany his/her own work and be present during entire festival. Only one artist may display per booth unless the work produced is a collaboration of two artists. Both artists must sign this application and be present during entire festival. No agents, dealers, or representatives may attend in place of the artist(s). Work produced by apprentices or employees is unacceptable. All participating artists will be required to show a Photo ID upon check-in.

APPLICATION PROCESS:
Artists may apply only once to a category / medium. No multiple applications under the same category / medium will be accepted. Artists may apply for more than one category / medium, but a separate online application must be completed for each category / medium including its own set of images and application fees by the required deadline.

STANDARDS:
Artwork must be original in design and executed by the applicant. All work displayed MUST be produced by the exhibiting artist or two person team collaboration and MUST be consistent with the images submitted.

 Any artwork that is produced by any mechanical means, i.e., giclees, photo-offset, or any other reproduction technique must be labeled a “REPRODUCTION” and placed in browse bins. Framed reproductions may be hung on only one wall of the booth not to exceed 10 linear feet and they must be labeled as reproductions.

No commercial dealers, agents, kits, crafts or castings from commercial molds. NO BUY/SELL ALLOWED.

All artists must remain with their booths for the duration of the festival, even if the entire body of work is sold. Artists may not break down booths before closing time on any day of the festival.

Only artists accepted in the Jewelry category may display and sell jewelry.

Summerfest will allow a limited quantity of offset prints and mechanical reproductions. All reproductions must be clearly labeled as such.

A reserve list of alternate artists from each medium category will be selected by the jury to ensure a complete and balanced show. Artists on the alternate list will be contacted, as spaces become available.

CATEGORIES:
The Artist Market has built a much-deserved reputation over the years as a source of high quality art attracting patrons from all over the Southeast. The artist committee seeks a wide variety of art with an emphasis on quality work by talented artists specializing in fine art, folk art, fine crafts, and hip and funky art. We strive to offer a large variety of works representing various price ranges to appeal to our many visitors. All artwork must be handmade by the attending artist.

CLAY
Original sculptural, decorative, or functional work in which the primary material used is clay. All artwork must be signed by the artist. No machine made or mass produced items.

DRAWING / GRAPHICS / PRINTMAKING
Original works made with pen, pencil, color pencil, charcoal or traditional printmaking techniques, including etching, engraving lithography, serigraphy or woodcut. Combination techniques / collages are also included. Original prints must be signed and numbered. Reproduction policies are outlined under “STANDARDS.”

FIBER / LEATHER
Original work created from fibers or leather which includes basketry, handmade paper, weavings, and other artistic, fabric-based work. All work must be designed and sewn by the artist. No commercial, mass produced items permitted.

GLASS
Original sculptural or decorative work created in glass. All work must be signed by the artist. No molds or other forms of mass production permitted.

JEWELRY
Original jewelry made from precious and non-precious metals, gemstones, enamel, glass, fiber, clay or other materials. No buy / sell, kit or costume jewelry, or mass produced items. Jewelry may be exhibited ONLY if accepted under the jewelry category.

METAL
Original sculptural or decorative items created in metal. May be painted or unpainted. All work must be signed by the artist. No commercial or volume production items.

MIXED MEDIA
Original work of two or three dimensions which incorporates the union of two or more media or physical materials. All work must be signed by the artist. Use this category ONLY if work cannot be classified under another category.

PAINTING
Original work created using oil, acrylic, watercolor, pastel, egg tempera or similar materials on canvas, paper, or board. Combination techniques / collages of these materials are also included. All work must be signed by the artist. Reproduction policies are outlined under “STANDARDS”.

PHOTOGRAPHY / DIGITAL ART
Original artwork created by the artist / photographer utilizing an SLR or Digital camera, or computer-generated image, and printed with either traditional darkroom, ink-jet, or laser printing technologies. No commercial photography. Original prints must be signed and numbered. Only one framed piece of each image may be hung on the walls of the booth. Reproduction policies are outlined under STANDARDS.

WOOD
Original sculptural or decorative work made primarily from wood which includes hand tooled, carved or machine worked items, with either natural or painted finish. All work must be signed by the artist. No commercial or volume production items.

DIGITAL IMAGE REQUIREMENTS:
Virginia-Highland Summerfest is using the ZAPP® online application system. Your application submission must be accompanied by three (3) digital images of your artwork and one (1) digital image of your booth. Digital images must be current and show artwork completed within the past two years.

Digital image quality is essential and can make a difference in your acceptance. The jury has only your digital images with which to judge your work. The best image is one that is full framed with the artist's single work, is well lit and is representative of the body of work intended for exhibition. Your booth image should show your booth as it is set up for exhibition at an outdoor show, but without the artist’s name, banners, title of artwork or people visible in the digital image or image title, so as to remain anonymous to jurors. It should contain all work to be exhibited since it stands as a visual contract between you and the Virginia-Highland Summerfest. Failure to follow the digital image requirements will result in disqualification.

The Virginia-Highland Summerfest reserves the rights to use submitted images for publicity and affirmation purposes before, during and after the event.

JURY PROCESS:
The jury panel will consist of experienced art professionals with knowledge and experience in multiple art disciplines. Artists are juried by category, with each artist’s images viewed sequentially on a monitor. After all images are viewed and discussed, each artist is then assigned a score. Those with the highest scores per category will be invited to participate. A limited number of artists per category will be accepted to provide a balanced show. In addition, a score-based wait list will be maintained in each category with cancellations filled from that list. The jury process is done anonymously and the decision of the jury is final.

The total number of booths available is 225. The previous year’s award winners are jury exempt; however, all winners must complete an application, submit all images and pay all fees by the required deadlines.

NOTIFICATIONS:
Notifications will be emailed to artists on March 31, 2017. No notifications will be issued by phone, fax or US mail. Invited artists may purchase booth, double booth and corner spaces by the April 21, 2017 deadline. Artists who fail to meet this payment deadline will forfeit their space.

AWARDS:
Summerfest will present $3,000 in total award monies. This year’s award winners will automatically be invited to participate in next year’s festival; however, all winners must complete an application, submit all images and pay all fees by the required deadlines. The panel of show judges will include industry professionals and art educators.

BOOTH INFO:
Artists are responsible for their own tents, tables and display material. All tents MUST be a 10 x 10 canopied, white tent. Booths are erected on hard surface and may not be anchored into the ground. Water and electricity are not furnished. Personal generators are not permitted at this show; however, battery powered lighting is acceptable. There may be some room for storage behind the tents or on the sides depending upon your assigned booth location.

Artists will have the opportunity to purchase a booth or double booth and corner spaces upon notification of acceptance. A limited number of double booth and corner spaces will be available and can be purchased on a first come, first serve basis until sold out.

Summerfest will make every attempt to accommodate specific booth space requests provided on the original application; however, there will be no guarantees.

SET UP:
Artists will have an option of set-up times on Friday, June 2nd from 10am - 4pm or Saturday, June 3rd from 5:30am – 7:30am. Friday’s set-up will allow the artist to enter the festival grounds and set-up at their leisure between the designated hours provided. Saturday’s set-up will allow the artist to enter the festival grounds at their designated set-up time originally selected on their application.

ARTIST AMENITIES:
The Summerfest staff wants your participation to be a pleasant and profitable experience. The following amenities will be offered to all artists:
  • Complimentary Artist & Neighborhood Dinner Party & Movie on Friday, June 2nd at 7pm.
  • 24 hour security.
  • Vehicle loading and unloading at booth space.
  • Hospitality tent with water provided daily.
  • Discount rates on participating hotels.
  • Free Virginia-Highland Summerfest gift.
  • Parking information will be forthcoming in artist acceptance packet and/or check-in packet.

STATE SALES TAX:
All artists are responsible for collecting the 8% sales tax for the State of Georgia and Fulton County. A tax form will be provided in your check-in packet.

CANCELLATIONS:
Cancellations for booth, double booth and corner refunds will be accepted if cancellation notification is received via email to vahiartist@gmail.com by April 28, 2017. A 5% processing fee will be deducted from any refund on or before the refund deadline date to cover loss of credit card processing and administrative fees.

FEES:
  • Application Fee (non-refundable) - $25.00
 
  • Standard Booth Fee - $300.00 - 10 x 10 space.
 
  • Corner Booth Fee - $400.00 - 10 x 10 corner space. This corner space has an approximate 11’ gap between booths so you can showcase your artwork on the front and one side of your booth space. A limited number of corner spaces will be available and can be purchased on a first come, first serve basis until sold out.
     
  • Double Booth Fee - $600.00 - 10 x 20 space. A limited number of double booth spaces will be available and can be purchased on a first come, first serve basis until sold out.

- Additional Products include -
 
  • Premium Corner Fee - $150.00 - if applicable; purchase in addition to any standard or double booth fee. This premium corner space will be located on a corner between two cross roads of foot traffic so you can showcase your artwork on the front and one side of your booth space. A limited number of premium corner spaces will be available and can be purchased on a first come, first serve basis until sold out.  
 
  • Corner Fee - $100.00 - if applicable; purchase in addition to any double booth fee only. This corner space for a double booth has an approximate 11’ gap between booths so you can showcase your artwork on the front and one side of your double booth space. A limited number of these corner spaces will be available and can be purchased on a first come, first serve basis until sold out.

The Virginia-Highland Summerfest will only accept credit card payments through ZAPP®. Failure to follow directions will result in DISQUALIFICATION.

DEADLINES & NOTIFICATIONS:

Application deadline by midnight (EST): - March 20, 2017

Notifications emailed by: - March 31, 2017

Acceptance Fees due by: - April 21, 2017

Booth & Corner Fees refund until: - April 28, 2017

Set up Dates: - June 2 & 3, 2017

Show Dates: - June 3 & 4, 2017

The Summerfest reserves the right to refuse any application.

 

Rules/Regulations

 

Booth Information

 
VIEW LEGAL AGREEMENT