Event Information

ENGAGE Art Fair 2018

Napa County Fairgrounds
Calistoga, California (West)

Phone: (707) 942-5111
Event Dates: 4/6/18 - 4/8/18
Application Deadline: 4/2/18 Midnight PST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Application Fee): $20.00

You can submit up to 5 applications for this show.


Event Summary

ENGAGE Art Fair will return for its fourth year as a signature event of Napa Valley Arts in April’s showcase of the arts. ENGAGE Art Fair provides an interactive, sensory experience for guests in an alternative art fair setting.

Presented by Celebrate! Napa Valley, ENGAGE Art Fair is the anchor event of SARAFORNIA and is an annual, curated and immersive affair featuring some of the Bay Area’s best artists, craftspeople, and performers who gather in Calistoga to meet, create and engage with the public. SARAFORNIA: Art | Music | Food | Wine, held over the first weekend of April, is the kick-off celebration of Napa Valley Arts in April and is a collaboration of Celebrate! Napa Valley, Arts Council Napa Valley, and Visit Calistoga. 

Selected Artists are invited to display their work in an 11,000 sq ft converted gallery space that is designed to promote interaction between the Artists and audience.
ENGAGE Art Fair opens on Friday night with a ticketed preview party, followed by complimentary public access both Saturday and Sunday.
  • Showcase a diverse range of high-quality Bay Area visual and performing arts
  • Develop local and visitor appreciation for Napa Valley arts
  • Drive cultural tourism growth throughout the year to experience Napa Valley arts and culture
  • Offer opportunities for rich, interactive, educational and creative experiences for audience
  • Provide opportunities for artits to build relationships with collectors and patrons

General Information

  • Artists pay no sales commissions
  • Artist listing in collateral materials and onsite signage, plus highlighted feature on event website
  • Complimentary admission for Artist + 1 guest to Preview Party
  • Opportunity to grow your audience
  • Opportunity to engage with public and fellow artists
  • Marketing and promotion of event and artists
  • One parking space in the Artist designated parking area
  • Hospitality

Annual Designer In Residence Program
Each year, ENGAGE Art Fair selects an artist for the Designer in Residence Program. Chosen by ENGAGE team, the selection is based on merit and ability to create a signature design to the overall event layout and Preview Party. Desinger In Residence will receive: waiver of participation fees, showcase placement, and a stipend.

Event Marketing
There will be a significant amount of publicity to promote ENGAGE Art Fair as part of the overall Napa Valley Arts in April program. Promotions include:
  • Online listings on CelebrateNapaValley.orgVisitCalistoga.comWineCountry.com, and TripAdvisor.com
  • Social media support on all ENGAGE handles: FacebookTwitterPinterest and Instagram
  • Direct-to-visitor email campaigns
  • Highway banner announcing program info over Calistoga’s Lincoln Avenue
  • Event rack cards at all Napa County visitor centers
  • Local and Bay Area media and community outreach: press releases and radio spots
  • Promotional posters distributed throughout San Francisco, Marin, Sonoma, Sacramento, and Napa counties
  • Onsite advertising and promotional package offerings at participating lodging and winery partners
  • Clear and captivating directional event signage

Calistoga & Local Area
With a population of just over 5,000, Calistoga sits at the top of the beautiful Napa Valley. Famous for healing mineral hot springs, wineries and hospitality, this charming town has a rich history evident in the authentic facades and Victorian architecture of its businesses and homes.
The Napa County Fairgrounds, home of ENGAGE Art Fair, are centrally located, just a 10 minute walk from downtown Lincoln Street through the charming residential neighborhood of historic Calistoga. The Fairgrounds offer ample parking as well as complimentary shuttle to transport guests between ENGAGE Art Fair and downtown cafes, restaurants and hospitality partners, as well as connectivity to Arts in April community activities.
Weather-wise, Napa Valley is blessed with a temperate climate year-round. In April, visitors can expect warm sunny days and cool nights. Temperatures at that time of year generally range from a day-time high in the 70’s to the 40’s at night.
Nearby Napa Valley towns to the south include: St. Helena (about a 15 minute drive), Rutherford (25 minutes), Yountville (40 minutes) and Napa (50 minutes). Santa Rosa is the closest large city (30 minutes west) and both Sacramento and San Francisco are within a 2 hour drive.


ENGAGE Art Fair is an exclusive event with both an invitational and open application process.
A. Open Application Process
All eligible artists are encouraged to apply through the ZAPPlication site. All applications will be reviewed by the ENGAGE Team of arts professionals, members of which will be invited each year by ENGAGE management. The blind selection process will be conducted remotely, using ZAPPlication, an online platform and only digital images will be accepted. Artist names and business names will be removed from all applications.

Selection Criteria
The Selection Panel will be instructed to use the following criteria when reviewing artist applications:
  1. Quality of workmanship
  2. Creativity, originality and conception
  3. Professional presentation + experience
  4. Overall impression of work
  5. Proposal for Audience Engagement beyond discussion
Selected artists will be invited to participate. Panel selections are final and no comments will be provided. 
Waitlisted artists will be notified and offered spaces upon space availability.
B. Invitational Process
In addition to the open call for artists using ZAPPlication, the ENGAGE team will also have the option to invite specific artists of their choosing who also fit the selection criteria listed above. 



  • ENGAGE Art Fair is open to all professional artists living or working in the San Francisco Bay Area, defined by: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma Counties.
  • No work by apprentices or employees will be accepted. Commercial agents, dealers, or manufacturers are not eligible to enter. 

  • Participation of the accepted artist is required at ENGAGE Art Fair, April 6th through April 8th, 2018.  Representatives may not be sent in the artist’s place.
  • Only works of art created by the artist will be accepted may be displayed or offered for sale.  
  • Work exhibited must be comparable in size, style, and quality to the work presented in the application and accepted by the jury.  
  • Works beyond the scope or medium as originally accepted by the jury will be prohibited from exhibition.
  • All participating artists must submit a Proposal for Audience Engagement, up to 200 words. Audience engagement is required. ENGAGE Art Fair is an immersive, sensory, and live experience with the arts.  This may include a hands-on area, display of tools and equipment, plan for live working, video area of the artist at work, etc., and must go beyond the scope of discussion. Please be as descriptive as possible.
  • Accepted artists must return a completed and signed Artist Acceptance Form, including full participation fee prior to March 15, 2018 at 5pm or their assigned artist space will be considered forfeited and become available to Waitlisted artists.
  • All selected work will be displayed and represented for sale to the public at ENGAGE Art Fair must be designed and executed by the Artist.
  • All work exhibited must be for sale.
  • Artist must certify that all images submitted through the application process represent his/her original work.
  • Artist may display only work juried in the medium accepted.
  • For any printed work displayed, only limited edition, signed, and numbered reproductions of artworks are allowed. Artists must define “limited edition” through their Artist Statement and must disclose their process to the buyer. Editions may not exceed 450. 
  • Original art must occupy more than 75% of the applicant’s space. In the case of photographers and printmakers, this means gallery-quality framed work. 
  • ENGAGE Art Fair reserves the right to monitor displays of all art displayed including multiples. If the ENGAGE Team determines that any work does not meet show standards, the Team may take any action deemed appropriate for compliance.


There are two categories artists may apply within: as a FINE ART or FINE CRAFT.

Artists applying under the FINE ART category may apply in up to FIVE media types to be exhibited in the same space, but must submit separate applications for each medium. If accepted, Artists may exhibit work ONLY in the accepted categories artist application as accepted. Artists may not apply more than once in the same category.
For both category types, ALL artwork must be installation-ready with appropriate hanging hardware. For 3D work, Artist is responsible for proper display materials (pedestals, etc.).
Selected artists submitting work as Fine Art will receive indoor display space, and may select one of four space sizes (S, M, L, or XL). Again, fine artists may submit work in up to five media types, but a separate application must be submitted for each. Accepted media:
  • 2-D Mixed Media: Work using MULTIPLE media that has a relief depth of LESS than 1/8” thick.  This category includes: collage, handmade paper, fiber that is not wearable, etc.
  • 3-D Mixed Media: Work using MULTIPLE media that has a relief depth of MORE than 1/8” thick.
  • Ceramics: Original clay work.  No machine made or mass-produced work will be accepted. 
  • Digital Art: Work in which the original image was created by the artist, using a computer. Work must be made in limited editions, signed and numbered, on archival quality materials. Photographs taken through a digital capture device (i.e. camera) must apply in the “Photography” category even if it has been manipulated in post processing using a computer. Reproductions must be in signed editions of no more than 450.
  • Drawing: Art that is created with pencils, charcoal, chalk, pastels, etc. 
  • Fiber: Handcrafted fiber, straw, leather, or other similar materials. No machine tooling, machine-screened patterns or other forms of mass production accepted. No studio production work will be accepted.
  • Glass: No molds or other forms of mass production allowed.
  • Jewelry: No commercial casts, molds, or production studio work allowed.
  • Metal: Sculptural work made of any metal to be functional or decorative.
  • Painting: Work created using oil, acrylic, or watercolor paints on canvas or paper. Reproductions or giclées may not exceed editions of 450. At least 75% of the display must be original artwork. Artists must define their work in their Artist Statement and must disclose their process.
  • Photography: Art made using a camera, including black and white or color, digital or original prints from negatives. Prints must be made from the Artist’s original work, be processed by the Artist or under the Artist’s supervision, properly signed and numbered, and in editions of not more than 450. At least 50% of the display must be original, wall-hung artwork.
  • Printmaking: Work including multiple originals where the artist’s hand has manipulated the plates, stones, blocks, composite reliefs, or screens and which are properly signed and numbered in limited editions. Photocopies and offset reproductions are not permitted.
  • Wood: Original, hand-tooled, machine worked or carved work. If work is painted or inlaid with a different material, applicants should choose 3-D Mixed Media.

Selected artists who submit under the Fine Craft category will receive outdoor booth space. Again, artists may only submit in either the Fine Art OR Fine Craft Category. The Marketplace is intended for handmade, artisanal quality products that are functional, edible and/or decorative including:
  • Functional: Heirloom quality kitchen tools, tableware, writing implements, toys, games, bags
  • Decor: Handmade decorative objects for home or garden
  • Wearable: Handmade garments or accessories 
  • Paper: Handmade letterpress/ silkscreened objects, cards
  • Edible: Handmade, small batch products

Booth Information


ENGAGE Art Fair takes place both indoors and outdoors. Each year the space is custom organized to maximize flow and accessibility for audience to interact with the participating artists. Restrooms are located in the building. One parking space is provided for each Artist free of charge. Artist vehicles may be parked only in designated areas. Please see site map.


The 11,000 square foot Tubbs Exhibition Building will showcase 30-40 exquisite fine artists in an open gallery floor plan. There are four indoor space sizes available (S, M, L, XL). Space is linear.  One highboy table per artist is available upon request for collateral and small item display. Banquet or card tables are not permitted. Again, the goal is an open, gallery floor plan that invites the audience to meander and engage with the Artists.  Ceiling and spot lighting are provided to all participants at no extra charge. One 15-amp wall outlet available upon request. Artists will be given vertical exhibition space on the building walls or 8’-10’ panels provided and placed by ENGAGE. Flooring is polished concrete.

Location of artist spaces will be determined by the ENGAGE team to maximize visual impact with every effort being made to accommodate artist requests submitted; however, there is no guarantee of placement. Artists will be notified of placement prior to participation agreement and payment due date (3/28/18).
Indoor Gallery Booth Cost:
  • $550 – X-Large Space (36-48 linear feet wall/ panel)
  • $400 – Large Space (24-32 linear feet wall/ panel)
  • $250 – Medium Space (16-20 linear feet wall/ panel)
  • $150 – Small Space (8-12 linear feet wall/ panel)
Fees must be paid directly by the payment due date (3/15/18).


Surrounding the Tubbs Building is a 15 foot wide covered outdoor area that will be used for The Marketplace. Up to 15 artists may be placed in this area. Ground for outdoor spaces is either wood chips or pavement. One 8' banquet table will be available for each artist upon request. Please see ‘Fine Craft’ Category Description for more details.

Fees must be paid directly by the payment due date (3/28/18).
Event Site Map: View Site Map