This is part of a series of posts highlighting the art fair and festival industry. Know someone we should talk to? Email your suggestions! Industry Spotlight: Connie Mettler, Creator of ArtFairInsiders and ArtFairCalendar When Connie Mettler decided it wasn’t practical to choose art as a major in college, she had no idea she was calling for a major twist of fate. She studied sociology and ps...

The Week 4 contest is open to artists, administrators and anyone else in the art festival field! The art festival field is made great by the wonderful shows and artists who make up our industry. Help us in creating an art fair scrapbook by sending a picture of your event, staff, business, artist booth, studio, etc. — anything that makes you you! — to contactzapp@westaf.org. Together,...

By now you know that the Arts Festival Conference, presented by ZAPP®, features targeted professional and business development for artists and administrators in the arts festival field. But what does that actually mean? The wikipedia definition is long and amorphous. An internet search yields a lot of information from specific industries, such as education or healthcare. So what makes profess...

The Week 3 contest is simple and open to artists, administrators and anyone else in the field! Enter for a chance to win a free Arts Festival Conference registration from July 22 – 28, 2013, by sharing some simple advice. Tweet us @ZAPPlication or post on our Facebook timeline with the most valuable piece of advice you have for emerging artists. Contest Details During the week of July 22 t...

Guest Post: Looking in the Rearview Mirror on a Road Well Traveled This is a guest post by watercolorist Larry Stephenson. Shooting Line, watercolor, copyright Larry Stephenson. Art fairs are a truly American phenomenon. Some say that the concept of art shows grew out of the hippy movement of the late sixties and early seventies when young people rebelled at the very thought of working for the &#...