Event Information


MMoCA Art & Gift Fair

Madison Museum of Contemporary Art
Madison, Wisconsin (Midwest)

Phone: 608-257-0158
Event Dates: 11/18/17 - 11/19/17
Application Deadline: 7/31/17 Midnight CST
68 day(s) and 15 hour(s) remaining


Images: 5 (a booth shot is required)

Fee (Jury Fee (Non-refundable)): $30.00


Event Summary
The Madison Museum of Contemporary Art is pleased to announce an open call for entries for the MMoCA Art & Gift Fair, to be held Saturday, November 18 and Sunday, November 19, 2017 in Madison, Wisconsin.

Formerly known as the Holiday Art Fair, the MMoCA Art & Gift Fair will feature an even wider array of fine art and craft, handmade items, and gourmet treats for sale than ever before. The event will take place throughout MMoCA and Overture Center for the Arts spaces over two days, and will serve as the kick off to a new downtown Madison celebration. Guests to the fair will enjoy shopping at nearly 100 booths, designer vignettes, holiday "selfie booths", a silent auction, performances by local art organizations, and the popular Rediscovered Treasures Sale. This festive event is one of MMoCA‚Äôs most important annual fundraisers, providing crucial support for exhibitions and education programming. 

General Information
The MMoCA Art & Gift Fair will feature fine art and craft, handmade items, and gourmet food vendors throughout MMoCA and Overture Center for the Arts. Occuring the weekend before Thanksgiving, the event will serve as the kick off to a new downtown Madison celebration, which will include holiday lights, trolley rides and more. Guests to the fair will enjoy shopping and designer vignettes, along with live music and dance performances. 


July 31: Zapp Application deadline

August 9: Notice of jury results will be sent by email

August 31: Booth fee due

September 8: Last day for cancellation with refund

November 17: Exhibitor load-in and set-up

November 18: MMoCA Art & Gift Fair, 10:00 am – 8:00 pm (Note: Planning in progress, Saturday hours could shift very slightly.)

November 19: MMoCA Art & Gift Fair, 10:00 am – 4:00 pm

2017 JURY - TBA


Submit five images, four that are representative of your work and one that clearly shows your booth. Artwork will be evaluated on the criteria of skill, originality, impact, and design. Artwork shown in your booth shot should be representative of your current work. Your name and residential information is not provided to jurors.


Jury Fee*: $30
Booth Fee**: 6' x 10' $265; 10' x 10' $310;
Double Booth Fee***: 10' x 20' $640
Commission: None

*Jury Fees: Once you have submitted an application, you will be entered into the jury pool. If you wish to withdraw your application before the jury date, you will still be responsible for this fee. All jury fees will be deposited by the Madison Museum of Contemporary Art upon receipt.

**Booth Fees: Upon acceptance, the deadline for booth payment is 8/31/2017. Please do not send a booth fee payment until you have been invited to the show.

***Only (2) two double spaces will be available for the 2017 fair. These two double spaces will be awarded based on the strength of jury score. 


1. Complete the Zapplication entry form. MMoCA is no longer accepting paper applications for this art fair.

2. Fees: Checks should be made payable to Madison Museum of Contemporary Art

a. Jury fee: $30 (nonrefundable)
b. Booth fees: $265 for a 6' x 10' booth OR $310 for a 10' x 10' booth OR $640 for a 10' x 20' booth.
  • After invited, artists will receive an agreement, which will note the booth size being offered. Checks will need to be mailed to MMoCA along with the agreement before August 31, 2017.
3. All fees will be deposited by the Madison Museum of Contemporary Art upon receipt.

4. Submit five (5) images: Four (4) images representative of the work you intend to sell; and one (1) image of your booth. Include item name, media, size, and price for each piece.

5. Provide a statement describing your process, technique, and/or materials. Maximum 50 words. This statement will be provided to the jurors.


Please review the following MMoCA Art & Gift Fair category definitions. MMoCA reserves the right to re-categorize an artist's application / submission. Chose a category in which you wish your images to be judged:

  • Digital Art: Works may be created solely on a computer or by using computer programs to significantly manipulate or alter source material(s) such as scans or digital files. Works must be in limited editions, signed and numbered not exceeding 250 per image, using only archival quality materials. Digital Art prints must be made from the artist’s original digital file under the artist’s supervision.
  • Ceramics: All original clay and porcelain work, other than jewelry, is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.
  • Fiber/Leather: All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry and papermaking. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited.
  • Furniture: Decorative or functional furniture of any material.
  • Glass: Original work in which the primary material is glass. Works may be functional or decorative in design and crafted by glass blowing, molding, casting, or etching. No mass production accepted.
  • Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic, or other materials must be entered in this category. Items may be made of any mix of materials and any method of construction. No commercial casts, molds, or production studio work is allowed.
  • Metal-Works: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed. May be painted or unpainted. All work must be signed by the artist.
  • Mixed Media 2-D: All original work that is intended to hang on the wall and incorporates more than one type of physical material. PLEASE NOTE: Utilizing a different medium as an under painting or in a minor secondary role does not meet the intention of this category. Materials that are used must be evident in the finished work.
  • Painting: Two-dimensional images including all forms of paint application, such as oils, acrylics, watercolors and similarly applied materials.
  • Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, are included in this category. Prints made from negatives, transparencies, or digital files and manipulated with computer programs and printed on large scale ink-jet printers are included here. Works may also be collages or assemblages of photographs, made by the artist. The photographic process must be displayed and each edition must be signed and numbered.Digital photographers, i.e., those who use a digital camera or process images digitally to perform standard manipulations, (e.g., cropping, color/tone adjustment, sharpening, etc.), should apply to the Photography category, not Digital Art.
  • Printmaking, Graphics, and Drawing: This includes prints that are hand pulled by artists from traditional methods, including etching, engraving, silkscreen, stone and plate lithography, linoleum block, or woodcut. This also includes drawings on paper using dry media such as pencil, crayon, charcoal, pastels and a variety of other marking media or from fluid medium of inks and washes applied by pen or brush. Images must be produced in signed and numbered limited editions from an original image created by the artist.
  • Sculpture and 3-D Mixed Media: Original, free standing works incorporating any materials that are carved, modeled, constructed or cast are included in this category.
  • Wood: Original woodworks that are hand-tooled, machine worked, turned or carved are accepted in this category. Does not include furniture.
  • Other: When selecting "other" you are requesting that the staff of MMoCA should categorize your work. 

    PLEASE NOTE: You must submit a separate application, set of images, and jury fee for each category. You may only exhibit work in those categories for which you are invited. For example, if you apply in Painting and Ceramics, but are only invited to exhibit in Painting, you may not show ceramics at your booth.

Questions? Contact Annik Dupaty, Director of Events, at artfair@mmoca.org or 608-257-0158 x229.

1. The MMoCA Art & Gift Fair is open to all exhibitors 18 years of age and older.
2. All work must be original, handcrafted work. Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.
3. All works on display must be for sale. We recommend exhibitors bring a range of items to accommodate the gift shopper, the casual buyer and the fine art collector.
4. All sales will be conducted between the artist and purchaser. Artists are responsible for obtaining a State of Wisconsin seller’s permit and for collecting and paying Wisconsin sales tax on all sales made during the MMoCA Art & Gift Fair.
5. Each exhibitor’s work may be screened by staff and jurors during MMoCA Art & Gift Fair. Artists whose work does not comply with the rules, or differs from the artwork images submitted, will be asked to leave. The judgment of the staff will be final, and no refunds will be given.
6. Artists must be present to exhibit and manage their displays during the MMoCA Art & Gift Fair. Artists are limited to the booth space they were assigned. Booth spaces are non-transferable. Any artist who has not been juried into the Fair, or has not paid the jury and booth fees, will not be allowed to exhibit.
7. Booth spaces are 6' x 10' or 10' x 10' or 10' x 20' and cost $265, $310 and $640 respectively. Artists may request their preferred booth size, but quantities are limited. Upon request artists may rent 6' tables for $15 each and 10' x10' sections of pipe and drape for $50. Quantities are limited. Chairs can be provided at no charge. Electricity will be available for every booth at no charge.
8. All exhibitors will set up booths on Friday, November 17, 2017.
9. Artists must provide written notice of cancellation by 11:59 p.m. on 9/8/2017 to receive a booth fee refund minus a $50 cancellation processing fee. Artists canceling after 9/8/2017 will not receive a refund. No exceptions will be made.
10. If accepted, you agree to the use of your images for promotional purposes unless you notify us in writing otherwise before October 31, 2017.
11. Funds raised at the MMoCA Art & Gift Fair support the museum and its ongoing programs and exhibitions at the Madison Museum of Contemporary Art.
12. If MMoCA or Overture Center staff members or volunteers find that an exhibiting artist has caused damage to MMoCA or Overture Center for the Arts property, that artist will be held responsible and will be invoiced following the event. The artist in question will not be allowed to participate in any MMoCA events or art fairs until the invoice for the damage has been paid.
13. All exhibited work must be original in concept and must have been created by the accepted applicant. No work made with commercial kits, molds, patterns, plans, stencils, or prefabricated forms may be exhibited. No buy/sell. Offset reproductions of original art may be sold, but must not comprise more than 20% of exhibited work or occupy more than 20% of a booth space. Buy/sell is not permitted.

Booth Information
Booth Spaces are 6' x 10' or 10' x 10' or 10' x 20' and cost $265, $310 and $640 respectively. Artists may request their preferred booth size, but quantities are limited. Upon request artists may rent 6' tables for $15 each and 10' x10' sections of pipe and drape for $50. Quantities are limited. Chairs can be provided at no charge. Electricity will be available for every booth at no charge.