About Zapp Image
About ZAPPĀ®
About ZAPP

The ZAPP® System
ZAPP enables artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.

Benefits to Artists

  • Using ZAPP® is free to artists
  • Artists can upload 1000 MB of digital images to their online, individual image bank
  • Jurors see high-quality digital images of artists' work
  • Artists can manage applications to multiple shows through ZAPP®
  • Artists save money on postage and no longer have to mail slides or CDs of images
  • Artists can access their ZAPP® accounts and image bank online from any computer with an Internet connection
  • Artists only have to enter contact information into ZAPP® once
  • Artists no longer have to complete multiple-page paper applications
  • Artists receive email notifications with application status and other relevant information
  • Artists' images and personal information are kept secure and confidential

The ZAPP® Team

Christina Villa, WESTAF Director of Business
Christina Villa is the director of business at WESTAF. She guides all operational and strategic business initiatives to support the execution of WESTAF’s strategic plan and the short, medium, and long-term objectives of CaFE, CVSuite, GO Smart, Public Art Archive, and ZAPP. Serving as part of WESTAF’s leadership resource team, Villa ensures the business department initiatives and projects complement the overall work of the organization and its guiding principles. Prior to joining WESTAF, she worked with the city of Aurora, Colorado’s Art in Public Places program, and Colorado’s state arts agency, Colorado Creative Industries. She holds a bachelor’s degree in journalism from Metropolitan State University of Denver and a leadership development certificate from the Denver Metro Chamber Leadership Foundation.

Mareike Bergen, ZAPP® Manager
Mareike Bergen serves as the ZAPP manager. She oversees the ZAPP product operations team to ensure customer satisfaction and retention along with technological growth for the ZAPP site. Bergen has a bachelor’s degree in mathematics with a computer science minor from Bethel College and a background in customer service and event planning. Originally from Kansas, she relocated to Denver after graduating from college. Outside of work, she enjoys snowboarding, hiking, and cooking.

Timothy CarmichaelZAPP® Customer Support Coordinator
Timothy Carmichael is a ZAPP customer support coordinator at WESTAF. He provides customer support for ZAPP and handles the operations and logistics for additional ZAPP system services, including JuryBuddy™, ZAPP Onsite™, and ZAPP Next™. Carmichael pursued a bachelor’s degree focused on drawing and design at the University of Tennessee and has a background in business, technology, and the arts.Carmichael was born and raised in Tennessee but currently resides in Golden, Colorado. Outside of work, he loves to hike, cook, draw, play and design video games, build computers, and play guitar.

Brandon Jay, ZAPP® Operations Coordinator
Brandon Jay serves as the ZAPP operations coordinator. In this capacity, Jay is the primary point of contact for returning ZAPP clients. He also provides support to ZAPP administrators and assists in the technical development and general progression of the ZAPP platform. He holds a bachelor’s degree in music business from the University of Colorado Denver. Outside of work, Jay enjoys performing live music, attending concerts, and immersing himself in the arts and cultures of the world.

Julia Passantino, ZAPP® Communications and Support Coordinator
Julia Passantino is the communications and support coordinator for ZAPPlication. She assists in the creation and execution of webinars, program blogs, and external communications. She also collaborates with the ZAPP team to plan and coordinate ZAPP’s communication, marketing, and social media strategies. In addition, Passantino manages the program’s paid single-show e-blasts and provides technical support and assistance to both art festival administrators and artists. Outside of work she enjoys playing the violin, wandering around the Botanic Gardens, and immersing herself in a book. Passantino holds a bachelor’s degree in public relations and film studies from Coe College.

Nancy Musser, ZAPP® Demonstration and Training Coordinator
Nancy Musser is the ZAPP® demonstration and jury training coordinator. She conducts online demonstrations to potential customers inclusive of front-end and back-end tutorials and gives in-depth, online jury trainings to new ZAPP® clients. Musser works as an independent consultant for several local and regional festivals providing professional services in management, logistics and budgetary requirements. Musser is an advocate for the ease and functionality that the ZAPP® system provides and has used the ZAPP® system for her own events since 2005. Musser has made Atlanta, Georgia her home.

Ken ChoSales Coordinator 
Ken Cho is the sales coordinator at WESTAF and primarily handles the sales efforts for CaFÉ and ZAPP. He is responsible for all inbound and outside sales initiatives that promote WESTAF's SaaS (Software As A Service) platforms while also coordinating with all related internal departments to create an exemplary customer service experience for all of WESTAF's clientele. Prior to joining WESTAF, Cho lived on the East Coast in Washington, DC, and served as the senior local foods advocate for 4P Foods, a benefit corporation dedicated to helping small-scale organic farmers thrive in today's food economy. Cho holds a bachelor's degree in English from Elmhurst College. Outside of the office, he enjoys bicycle touring and fancy bike rides such as the Tweed Ride (where he met his wife Laine), and is fascinated by 3D printing.

Sara Graydon, ZAPP® Customer Experience Coordinator

Sara Graydon is a customer experience coordinator at WESTAF. She assists in providing customer support for the ZAPP and CaFÉ programs. Graydon received her bachelor’s degree in journalism and media communications from Colorado State University. During her junior and senior year, she worked for five different publications as a photojournalist and desk writer. Graydon is a recipient of the stellar scholar award in journalism and media communication and is a member of Phi Kappa Phi. Before joining WESTAF, Graydon worked as a marketing coordinator for a history museum where she utilized her expertise of multimedia communications and audience engagement to grow and foster the museum’s audience and membership. Outside of her work at WESTAF, Graydon owns and operates a photography business.

Ayanna Hwang, ZAPP® Customer Experience Coordinator
Ayanna Hwang is one of WESTAF’s customer experience coordinators. In addition to providing customer support for the ZAPP and CaFÉ programs, she is currently seeking an advertising and media studies degree at the University of Colorado. She will then continue her education at the Denver School of Traditional Chinese Medicine to study holistic medicine. Prior to her position at WESTAF, Hwang worked in marketing for water conservation as well as for a nonprofit organization promoting cultural awareness. Outside of work she enjoys painting, going to festivals/concerts and photography.

Raymond Wilson, 
ZAPP® Customer Experience Coordinator
Raymond Wilson is a customer experience coordinator at WESTAF. He assists in providing customer support for the ZAPP and CaFÉ programs. Before joining WESTAF, Wilson worked on movie sets, in the classroom, and in informal education. He is currently pursuing a degree in biochemistry at Metropolitan State University of Denver. After graduation, Wilson intends to continue his academic studies in genetics. Outside of work, he enjoys playing music, walking his dog, fishing, and reading science fiction.

The History of the Project
In 2001, WESTAF convened several meetings with representatives of the
National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. Discussions regarding this technology continued over the next few years. In March 2004, WESTAF began the development of an online application system in consultation with the NAIA and eight major art shows across the U.S. The system was branded as ZAPP®, the universal online arts application, and was launched in September 2004.

ZAPP® is brought to you by the Western States Arts Federation (WESTAF) in partnership with:

WESTAF (Western States Arts Federation) is a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West. WESTAF assists state arts agencies, arts organizations, and artists in their quest to serve diverse audiences, enrich the lives of local communities, and provide access to the arts and arts education for all. Through innovative programming, advocacy, research, technology, and grantmaking, WESTAF encourages the creative advancement and preservation of the arts regionally and through a national network of customers and alliances.

Founded in 1974, WESTAF is located in Denver and governed by a 22-member board of trustees comprised of arts leaders in the West. WESTAF serves the largest constituent territory of the six U.S. regional arts organizations and includes Alaska, Arizona, California, Colorado, Hawai’i, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. 

WESTAF is an experienced technology developer, with five projects that benefit the arts and creative industries: 
ZAPPlication.org® (ZAPP®), the premier online application and adjudication system used by over 80,000 artists and 800 art fairs and festivals nationwide; CallforEntry.org™ (CaFÉ™), the leading call-for-entry application and adjudication system for public art commissions, exhibitions, fellowships, and juried visual art competitions; Public Art Archive™ (PAA™)a free, online and mobile-accessible catalog of completed public artworks across the U.S.; GO Smart™ (GO™), a powerful, flexible, and affordable online grants management system designed for local and state art agencies; and Creative Vitality™ Suite (CVSuite™), a research-based economic development tool that offers high quality creative economy data and reporting to arts advocates, organizations, and researchers

The Western States Arts Federation (WESTAF) is a regional non-profit arts service organization dedicated to the creative advancement and preservation of the arts.


Our unique and affordable pricing programs can accommodate any event – regardless of size or scope. Read more... 

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