About ZAPP®

The ZAPP® System

ZAPP® enables individual artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.

Benefits to Artists

  • Using ZAPP® is free to artists
  • Artists can upload 1000 MB of digital images to their online, individual image bank
  • Jurors see high-quality digital images of artists' work
  • Artists can manage applications to multiple shows through ZAPP®
  • Artists save money on postage and no longer have to mail slides or CDs of images
  • Artists can access their ZAPP® accounts and image bank online from any computer with an Internet connection
  • Artists only have to enter contact information into ZAPP® once
  • Artists no longer have to complete multiple-page paper applications
  • Artists receive email notifications with application status and other relevant information
  • Artists' images and personal information are kept secure and confidential


The ZAPP® Team


Full Time Staff

Christina Villa, ZAPP® Manager
Christina Villa is the ZAPPlication® manager. She is responsible for overseeing the operations of the ZAPP® system, executing long-term strategies, and directing the annual Arts Festival Conference, presented by ZAPP®. Villa has a solid arts administration background, gained from previous employment with the city of Aurora, Colorado’s Art in Public Places program, and the Colorado Council on the Arts. She holds a bachelor’s degree in journalism with a public relations emphasis and a marketing minor from the Metropolitan State College of Denver. Away from the office, Villa enjoys gardening and scouring local second-hand and used bookstores looking for novels to add to her classic literature collection.

Ruby Montana, ZAPP® Program Associate
Ruby Montana is the ZAPP® program associate. She is responsible for assisting in the overall management of the ZAPP® system and leading customer service correspondence. Montana earned a bachelor’s degree in English and American literature and a master’s degree in philosophy with a focus on aesthetics and epistemology from the University of Texas at El Paso. She has an extensive teaching background, and implements this when teaching clients about the ZAPP® system. Outside of academia and work, Montana is also a professional flamenco dancer, having studied and performed dance since she was five.

Roxanne Mena, ZAPP® Program Assistant
Roxanne Mena is the ZAPP® program assistant. She is responsible for supporting the ZAPP® team and the ZAPPlication.org project. Mena is a recent graduate from the University of Colorado at Boulder with a Bachelor of Arts in Linguistics. Before coming to WESTAF, she was a tutor for the AVID program at a local high school, providing her with skills utilized daily in training new clients and offering system support. Mena is a Colorado native and loves rooting for the Colorado Avalanche hockey team with her dog, Maximus.

Part Time Staff

Nancy Musser, ZAPP® Demonstration and Training Associate

Jennifer Perlow, ZAPP® Sales Associate
Jennifer Perlow is ZAPP®’s sales associate and is also the sales consultant for WESTAF’s Public Art Archive™. Arts play a central role in both her family life and work. She recently relocated to Denver with her daughter, a 6th grader at Denver School of the Arts, and her husband, Manager of Arts and Culture at Denver International Airport. Previously, Perlow owned and operated a fine art gallery as well as an art consulting firm in Columbia, Missouri. She helped grow the arts community there by creating community events and supporting not-for-profits such as the Museum of Art and Archaeology and the North Village Arts District (NVAD), including the NVAD’s Farmers and Artisans Market. Perlow’s extensive knowledge of fairs and events—from years of volunteering on boards, jurying art fairs and exhibitions, and booth-sitting for artists friends—will enable her to understand and meet our clients needs.

Natalie Villa, Technology Assistant
Natalie Villa is a technology assistant at WESTAF. She provides technical support for the ZAPP® and CaFE™ systems. Villa earned an associate’s degree in general studies from the Community College of Aurora and is currently pursuing a bachelor of fine arts degree from the Colorado Film School in Denver. Outside of her work at WESTAF, Villa assists in the production of a variety of short films and comes up with new and inventive ideas for her future film company.

Tyler Dickey, Technology Assistant
Tyler Dickey is a technology assistant at ZAPP®, providing technical support for the ZAPP® and CaFe™ systems. He earned a bachelor of fine arts degree from the University of Colorado Denver. Prior to his employment with ZAPP®, Tyler worked for an internationally recognized computer hardware manufacturer in a technical support role, as a lab assistant at the Auraria Center for Photography, working directly with student photographers; and as a bicycle mechanic. Outside of ZAPP®, Tyler is a practicing artist, working with traditional and alternative-processes photography and is also an avid cyclist, motor-sports enthusiast, letter writer, and traveler.


Artist Advisement

Artists have advised us continually over the life of the system. An Artist Advisory Committee was established in the early years of ZAPP® to maintain strong communication with artist users of the system and to help respond to their needs. Feedback from Committee members shaped the system to better serve artists for years to come. The ZAPP® team continues to consult with the Committee and regularly reaches out to many other artists in the field across the country. These artists are identified based on their knowledge of the profession and their commitment to serve the field as a whole.

We appreciate all of the assistance that the Committee and these other artists have provided over the years as we have worked to improve the system and continue to enhance it to reflect the changing needs of the field and continuous advances in digital and online technologies. All artists who use ZAPP® have helped to make the system what it is now and will continue to shape how it evolves in the future.

Artist advisement provides feedback to ZAPP® in five main areas:

    1.    ZAPP®'s ease of use
    2.    The clarity of content on the ZAPP® website
    3.    Possible new features for the website
    4.    Ways to effectively communicate with artists about technical aspects of the site
    5.    Ways to correct misinformation about ZAPP® image and event processes


The History of the Project

In 2001, WESTAF convened several meetings with representatives of the National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. Discussions regarding this technology continued over the next few years. In March 2004, WESTAF began the development of an online application system in consultation with the NAIA and eight major art shows across the U.S. The system was branded as ZAPP®, the universal online arts application, and was launched in September 2004.

ZAPP® is brought to you by the Western States Arts Federation (WESTAF) in partnership with:



WESTAF is a nonprofit arts service organization that was founded in 1974. Located in Denver, Colorado, the organization is a leader in the development of innovative web-based technologies to serve the arts field across the United States. WESTAF's other technology projects include ArtistsRegister, an online gallery for artists and those seeking art; ArtJob, an online job bank for jobs in the arts; CallforEntry (CaFÉ™), an online application and adjudication system used to administer for calls for entry in public art, competitions, and galleries; Creative Vitality Index (CVI™),  GrantsOnline™, an online grants management system; and Public Art Archive™, a searchable online database of public art.




The Western States Arts Federation (WESTAF) is a regional non-profit arts service organization dedicated to the creative advancement and preservation of the arts.


Click here to register to be a ZAPP user.