About ZAPP®

The ZAPP® System

ZAPP® enables individual artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.

Benefits to Artists

  • Using ZAPP® is free to artists
  • Artists can upload 1000 MB of digital images to their online, individual image bank
  • Jurors see high-quality digital images of artists' work
  • Artists can manage applications to multiple shows through ZAPP®
  • Artists save money on postage and no longer have to mail slides or CDs of images
  • Artists can access their ZAPP® accounts and image bank online from any computer with an Internet connection
  • Artists only have to enter contact information into ZAPP® once
  • Artists no longer have to complete multiple-page paper applications
  • Artists receive email notifications with application status and other relevant information
  • Artists' images and personal information are kept secure and confidential


The ZAPP® Team

Full Time Staff

Christina Villa, ZAPP® Manager
Christina Villa is the ZAPPlication® manager. She is responsible for overseeing the operations of the ZAPP® system, executing long-term strategies, and directing the annual Arts Festival Conference, presented by ZAPP®. Villa has a solid arts administration background, gained from previous employment with the city of Aurora, Colorado’s Art in Public Places program, and the Colorado Council on the Arts. She holds a bachelor’s degree in journalism with a public relations emphasis and a marketing minor from the Metropolitan State College of Denver. Away from the office, Villa enjoys gardening and scouring local second-hand and used bookstores looking for novels to add to her classic literature collection.

Susan Walicki, ZAPP® Senior Program Associate
Susan Walicki is the ZAPPlication® senior program associate. She is responsible for providing customer support and assisting with operations oversight for the ZAPP® system. She earned a bachelor of fine arts degree in Ceramics, and a bachelor of arts degree in Art History from the University of Colorado at Boulder. Outside of work at WESTAF, Susan is a practicing ceramic artist, teaches art classes, and is an avid runner and rock climber. 

Kate Kreutz, ZAPP® Program Associate
Kate Kreutz is a ZAPP® Program Associate. She provides customer support for ZAPP® and assists the ZAPP® team. Kreutz has a background in customer support and hardware troubleshooting. Outside of work, she volunteers at the Dumb Friends League, likes to bake, and travel.

Part Time Staff

Nancy Musser, ZAPP® Demonstration and Training Associate
Nancy Musser is the ZAPP® demonstration and jury training associate. She conducts online demonstrations to potential customers inclusive of front-end and back-end tutorials and gives in-depth, online jury trainings to new ZAPP® clients. Musser works as an independent consultant for several local and regional festivals providing professional services in management, logistics and budgetary requirements. Musser is an advocate for the ease and functionality that the ZAPP® system provides and has used the ZAPP® system for her own events since 2005.  Recently, she has added the CaFE™ and GO™ demonstrations to her WESTAF responsibilities. Musser has made Atlanta, Georgia her home.

Kim Morski, ZAPP® Sales Associate
Kim Morski is ZAPP®’s sales associate. She earned a BFA in Printmaking from Washington University in St. Louis, where she worked for three years as the admissions counselor and summer architecture program coordinator for the Sam Fox School of Design & Visual Arts. Morski is a practicing artist, focused on relief and letterpress processes for large works on paper and limited edition artist books. In addition to her own artwork, she puts her administrative and arts advocacy experience to work partnering with galleries and non-profits to organize curatorial projects and participatory, public art events. Morski loves to help artists and art organizations grow by connecting them to the right resources and likeminded people. In her free time, she enjoys cycling and perfecting new recipes.  

Natalie Villa, Technology Associate
Natalie Villa is a technology associate at WESTAF. She provides technical support for the ZAPP® and CaFE™ systems. Villa earned an associate’s degree in general studies from the Community College of Aurora and is currently pursuing a bachelor of fine arts degree from the Colorado Film School in Denver. Outside of her work at WESTAF, Villa assists in the production of a variety of short films and comes up with new and inventive ideas for her future film company.

De Andra Sharp, Technology Associate
De Andra Sharp is a technology associate at WESTAF. She provides technical support for the ZAPP® and CaFE™ systems. Sharp has extensive customer service experience, previously holding high-volume support positions with Comcast Cable and Kaiser Permanente. She earned her bachelor’s degree in law and society from the Colorado Women’s College at the University of Denver and is currently pursuing a master’s degree in social work at the University of Denver. Sharp is a Denver native who loves to travel, enjoys independent films, and is an avid concert attendee.

Jessica Gronich, Technology Associate
Jessica Gronich is a technology associate at WESTAF. She provides technical support for the ZAPP® and CaFE™ systems.  Gronich earned her Bachelor of Science in Public Relations at the University of Texas at Austin.  She has spent the majority of her career working for non profit organizations in the areas of international relations, policy, and education.  Outside of her work at WESTAF she volunteers for Planned Parenthood and WorldDenver, spends time with her dog Roxie, and plays the guitar (badly).  


Artist Advisement

Artists have advised us continually over the life of the system. An Artist Advisory Committee was established in the early years of ZAPP® to maintain strong communication with artist users of the system and to help respond to their needs. Feedback from Committee members shaped the system to better serve artists for years to come. The ZAPP® team continues to consult with the Committee and regularly reaches out to many other artists in the field across the country. These artists are identified based on their knowledge of the profession and their commitment to serve the field as a whole.

We appreciate all of the assistance that the Committee and these other artists have provided over the years as we have worked to improve the system and continue to enhance it to reflect the changing needs of the field and continuous advances in digital and online technologies. All artists who use ZAPP® have helped to make the system what it is now and will continue to shape how it evolves in the future.

Artist advisement provides feedback to ZAPP® in five main areas:

    1.    ZAPP®'s ease of use
    2.    The clarity of content on the ZAPP® website
    3.    Possible new features for the website
    4.    Ways to effectively communicate with artists about technical aspects of the site
    5.    Ways to correct misinformation about ZAPP® image and event processes


The History of the Project

In 2001, WESTAF convened several meetings with representatives of the National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. Discussions regarding this technology continued over the next few years. In March 2004, WESTAF began the development of an online application system in consultation with the NAIA and eight major art shows across the U.S. The system was branded as ZAPP®, the universal online arts application, and was launched in September 2004.

ZAPP® is brought to you by the Western States Arts Federation (WESTAF) in partnership with:


Western States Arts Federation is a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West. WESTAF assists state arts agencies, arts organizations, and artists in their quest to serve diverse audiences, enrich the lives of local communities, and provide access to the arts and arts education for all. Through innovative programming, advocacy, research, technology, and grantmaking, WESTAF encourages the creative advancement and preservation of the arts regionally and through a national network of customers and alliances. Founded in 1974, WESTAF is located in Denver and governed by a 22-member board of trustees composed of arts leaders in the West. WESTAF serves the largest constituent territory of the six U.S. regional arts organizations and includes Alaska, Arizona, California, Colorado, Hawai’i, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming.

WESTAF is an experienced technology developer, with six projects that benefit the arts and creative industries: ZAPPlication.org® (ZAPP®), the premier online application and adjudication system used by over 70,000 artists and 700 art fairs and festivals nationwide; CallforEntry.org™ (CaFÉ™), the leading call-for-entry application and adjudication system for public art commissions, exhibitions, fellowships, and juried visual art competitions; YouJudgeIt.org™, an affordable and easy-to-use web-based tool for managing all types of competitions;
Public Art Archive™ (PAA™), a free, online and mobile-accessible catalog of completed public artworks across the U.S.; GrantsOnline™ (GO™), a powerful, flexible, and affordable online grants management system designed for local and state art agencies; and Creative Vitality™ Suite (CVSuite™), a research-based economic development tool that offers high quality creative economy data and reporting to arts advocates, organizations, and researchers.



The Western States Arts Federation (WESTAF) is a regional non-profit arts service organization dedicated to the creative advancement and preservation of the arts.


Our unique and affordable pricing programs can accommodate any event – regardless of size or scope. Read more... 

Click here to register to be a ZAPP user.