About Zapp Image
About ZAPP®
About ZAPP

The ZAPP® System
ZAPP enables artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.

Benefits to Artists

  • Using ZAPP® is free to artists
  • Artists can upload 1000 MB of digital images to their online, individual image bank
  • Jurors see high-quality digital images of artists' work
  • Artists can manage applications to multiple shows through ZAPP®
  • Artists save money on postage and no longer have to mail slides or CDs of images
  • Artists can access their ZAPP® accounts and image bank online from any computer with an Internet connection
  • Artists only have to enter contact information into ZAPP® once
  • Artists no longer have to complete multiple-page paper applications
  • Artists receive email notifications with application status and other relevant information
  • Artists' images and personal information are kept secure and confidential

The ZAPP® Team

Christina Villa, ZAPP® Manager
Christina Villa is the ZAPPlication® manager. She is responsible for overseeing the operations of the ZAPP® system, executing long-term strategies, and directing the annual Arts Festival Conference. Villa previously worked with the city of Aurora, Colorado’s Art in Public Places program, and the Colorado Council on the Arts. She holds a bachelor’s degree in journalism with a public relations emphasis and a marketing minor from Metropolitan State University. Away from the office, Villa enjoys gardening and scouring local second-hand and used bookstores looking for novels to add to her classic literature collection.

Mareike Bergen,
ZAPP® Program Associate
Mareike Bergen is a ZAPP program associate. She provides customer support for ZAPP and will assist the ZAPP team by processing contract renewals, coordinating logistics, and more. Bergen has a bachelor's degree in mathematics from Bethel College and has a background in customer service and event planning. Originally from Kansas, she relocated to Denver after graduating from college. Outside of work, she enjoys snowboarding, hiking, and cooking.

Justina Braziulyte, ZAPP® Program Associate
Justina Braziulyte is a ZAPP program associate. Originally from the suburbs of Illinois, she moved to Denver to learn computer science. Braziulyte is practicing self-paced computer programming and coding in order to pursue a computer science career. Outside of WESTAF, Braziulyte works part-time as a server and bartender, where she hones her customer service and interpersonal communication skills. When not working or learning to code, she enjoys being creative with digital photography and taking drives and hikes in the mountains. 

Julia Passantino, ZAPP® Communications and Support Associate
Julia Passantino is the ZAPP communications and support associate. She assists in the creation and execution of webinars, news, and video content and supports the communication, marketing, and social media strategies. She also supports the ZAPP team by providing technical support and assistance to both administrators and artists. Outside of work she enjoys playing the violin, hiking, and immersing herself in a book. Passantino holds a bachelor of arts degree in public relations and film studies from Coe College. 

Nancy Musser, ZAPP® Demonstration and Training Associate
Nancy Musser is the ZAPP® demonstration and jury training associate. She conducts online demonstrations to potential customers inclusive of front-end and back-end tutorials and gives in-depth, online jury trainings to new ZAPP® clients. Musser works as an independent consultant for several local and regional festivals providing professional services in management, logistics and budgetary requirements. Musser is an advocate for the ease and functionality that the ZAPP® system provides and has used the ZAPP® system for her own events since 2005. Musser has made Atlanta, Georgia her home.

Greer Brown, ZAPP® Customer Service Associate
Greer Brown is a customer service associate at WESTAF. Her background includes a customer support role at a real estate photography firm, HIV and AIDS advocacy work, and internships with non-governmental agencies focused on Ghana and India. Outside of work, Greer is pursuing a degree in nursing, and on the weekends can be found backpacking, playing board games and spoiling her mutt, Lyla.

Natalie Scherlong​,
ZAPP® Customer Service Associate
Natalie Scherlong is a customer service associate at WESTAF. She has a background in digital marketing, content creation, social media, and customer service. Her experience includes accompanying the Colorado Department of Public Health and Environment in leading a panel to showcase the success of their anti-smoking social media campaign. Scherlong has an associate’s degree in general studies from Community College of Denver. Outside of work, she loves spending time with her cat and dog, as well as traveling and honing her photography skills.

The History of the Project
In 2001, WESTAF convened several meetings with representatives of the
National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. Discussions regarding this technology continued over the next few years. In March 2004, WESTAF began the development of an online application system in consultation with the NAIA and eight major art shows across the U.S. The system was branded as ZAPP®, the universal online arts application, and was launched in September 2004.

ZAPP® is brought to you by the Western States Arts Federation (WESTAF) in partnership with:

WESTAF (Western States Arts Federation) is a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West. WESTAF assists state arts agencies, arts organizations, and artists in their quest to serve diverse audiences, enrich the lives of local communities, and provide access to the arts and arts education for all. Through innovative programming, advocacy, research, technology, and grantmaking, WESTAF encourages the creative advancement and preservation of the arts regionally and through a national network of customers and alliances.

Founded in 1974, WESTAF is located in Denver and governed by a 22-member board of trustees comprised of arts leaders in the West. WESTAF serves the largest constituent territory of the six U.S. regional arts organizations and includes Alaska, Arizona, California, Colorado, Hawai’i, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. 

WESTAF is an experienced technology developer, with five projects that benefit the arts and creative industries: 
ZAPPlication.org® (ZAPP®), the premier online application and adjudication system used by over 80,000 artists and 800 art fairs and festivals nationwide; CallforEntry.org™ (CaFÉ™), the leading call-for-entry application and adjudication system for public art commissions, exhibitions, fellowships, and juried visual art competitions; Public Art Archive™ (PAA™)a free, online and mobile-accessible catalog of completed public artworks across the U.S.; GO Smart™ (GO™), a powerful, flexible, and affordable online grants management system designed for local and state art agencies; and Creative Vitality™ Suite (CVSuite™), a research-based economic development tool that offers high quality creative economy data and reporting to arts advocates, organizations, and researchers

The Western States Arts Federation (WESTAF) is a regional non-profit arts service organization dedicated to the creative advancement and preservation of the arts.


Our unique and affordable pricing programs can accommodate any event – regardless of size or scope. Read more... 

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