About Zapp Image
About ZAPPĀ®
About ZAPP

The ZAPP® System
ZAPP enables artists to apply online to multiple art shows through one central website, ZAPPlication.org. The online application process also allows artists to directly upload digital images of their artwork for jury review. The result is that all artwork in the system is in a consistent, high-quality, digital format. The digital images are presented to the jurors of each show and the system allows them to score online.

Benefits to Artists

  • Using ZAPP® is free to artists
  • Artists can upload 1000 MB of digital images to their online, individual image bank
  • Jurors see high-quality digital images of artists' work
  • Artists can manage applications to multiple shows through ZAPP®
  • Artists save money on postage and no longer have to mail slides or CDs of images
  • Artists can access their ZAPP® accounts and image bank online from any computer with an Internet connection
  • Artists only have to enter contact information into ZAPP® once
  • Artists no longer have to complete multiple-page paper applications
  • Artists receive email notifications with application status and other relevant information
  • Artists' images and personal information are kept secure and confidential

The ZAPP® Team

Christina Villa, Director of Business Operations
Christina Villa is the director of business operations at WESTAF. She leads business endeavors to increase customer satisfaction and retention among its technology product customers and guides the efforts of WESTAF’s business division to fulfill operational goals that promote smart growth and successful outcomes. Serving as part of WESTAF’s leadership resource team, Villa ensures the application of operations and processes complement the work of the organization and its guiding principles. Prior to joining WESTAF, she worked with the city of Aurora, Colorado’s Art in Public Places program, and the Colorado state arts agency, Colorado Creative Industries. She holds a bachelor’s degree in journalism from Metropolitan State University of Denver and a leadership development certificate from the Denver Metro Chamber Leadership Foundation.

Mareike Bergen, ZAPP® Operations Coordinator
Mareike Bergen serves as the ZAPP operations coordinator. She provides customer support for ZAPP and assists the ZAPP team by processing contract renewals, coordinating logistics, and more. Bergen has a bachelor’s degree in mathematics from Bethel College and a background in customer service and event planning. Originally from Kansas, she relocated to Denver after graduating from college. Outside of work, she enjoys snowboarding, hiking, and cooking.

Brandon Jay, ZAPP® Customer Support Coordinator
Brandon Jay serves as the ZAPP® Customer Support Coordinator. In that capacity, Brandon is the primary point of support for ZAPP administrators. He also provides support to ZAPP artists, trains new administrators in using ZAPP, and assists in the progression of the ZAPP platform. He holds a bachelor’s degree in music business from University of Colorado Denver. Outside of work, Brandon enjoys performing live music, attending concerts, and immersing himself in the arts and cultures of the world.

Julia Passantino, ZAPP® Communications and Support Coordinator
Julia Passantino is the communications and support coordinator for ZAPPlication. She assists in the creation and execution of webinars, program blogs, and external communications. She also collaborates with the ZAPP team to plan and coordinate ZAPP’s communication, marketing, and social media strategies. In addition, Passantino manages the program’s paid single-show e-blasts and provides technical support and assistance to both art festival administrators and artists. Outside of work she enjoys playing the violin, wandering around the Botanic Gardens, and immersing herself in a book. Passantino holds a bachelor’s degree in public relations and film studies from Coe College.

Nancy Musser, ZAPP® Demonstration and Training Coordinator
Nancy Musser is the ZAPP® demonstration and jury training coordinator. She conducts online demonstrations to potential customers inclusive of front-end and back-end tutorials and gives in-depth, online jury trainings to new ZAPP® clients. Musser works as an independent consultant for several local and regional festivals providing professional services in management, logistics and budgetary requirements. Musser is an advocate for the ease and functionality that the ZAPP® system provides and has used the ZAPP® system for her own events since 2005. Musser has made Atlanta, Georgia her home.

Ken ChoSales Coordinator 
Ken Cho is the sales coordinator at WESTAF and primarily handles the sales efforts for CaFÉ and ZAPP. He is responsible for all inbound and outside sales initiatives that promote WESTAF's SaaS (Software As A Service) platforms while also coordinating with all related internal departments to create an exemplary customer service experience for all of WESTAF's clientele. Prior to joining WESTAF, Cho lived on the East Coast in Washington, DC, and served as the senior local foods advocate for 4P Foods, a benefit corporation dedicated to helping small-scale organic farmers thrive in today's food economy. Cho holds a bachelor's degree in English from Elmhurst College. Outside of the office, he enjoys bicycle touring and fancy bike rides such as the Tweed Ride (where he met his wife Laine), and is fascinated by 3D printing.

Ayanna Hwang, ZAPP® Customer Experience Coordinator
Ayanna Hwang is one of WESTAF’s customer experience coordinators. In addition to providing customer support for the ZAPP and CaFÉ programs, she is currently seeking an advertising and media studies degree at the University of Colorado. She will then continue her education at the Denver School of Traditional Chinese Medicine to study holistic medicine. Prior to her position at WESTAF, Hwang worked in marketing for water conservation as well as for a nonprofit organization promoting cultural awareness. Outside of work she enjoys painting, going to festivals/concerts and photography.

Tess Emslie, 
ZAPP® Customer Experience Coordinator
Tess Emslie is a customer experience coordinator at WESTAF. She holds a Bachelor of Fine Arts degree from the University of New South Wales (Australia) and a Master of Arts and Culture degree from the University of Denver. Tess is a former artist at NEXT Gallery, Denver and has volunteered for Kaldor Art Projects, MCA Denver, and Colorado Public Radio. When she is not providing phone and email support for ZAPP and CaFE, she is drawing, screen-printing, taking road trips, and indulging in memoirs.

The History of the Project
In 2001, WESTAF convened several meetings with representatives of the
National Association of Independent Artists (NAIA) and several major art shows to discuss the feasibility of developing a web-based system that would enable artists to apply to art fairs, festivals and shows online. Discussions regarding this technology continued over the next few years. In March 2004, WESTAF began the development of an online application system in consultation with the NAIA and eight major art shows across the U.S. The system was branded as ZAPP®, the universal online arts application, and was launched in September 2004.

ZAPP® is brought to you by the Western States Arts Federation (WESTAF) in partnership with:

WESTAF (Western States Arts Federation) is a regional nonprofit arts service organization dedicated to strengthening the financial, organizational, and policy infrastructure of the arts in the West. WESTAF assists state arts agencies, arts organizations, and artists in their quest to serve diverse audiences, enrich the lives of local communities, and provide access to the arts and arts education for all. Through innovative programming, advocacy, research, technology, and grantmaking, WESTAF encourages the creative advancement and preservation of the arts regionally and through a national network of customers and alliances.

Founded in 1974, WESTAF is located in Denver and governed by a 22-member board of trustees comprised of arts leaders in the West. WESTAF serves the largest constituent territory of the six U.S. regional arts organizations and includes Alaska, Arizona, California, Colorado, Hawai’i, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. 

WESTAF is an experienced technology developer, with five projects that benefit the arts and creative industries: 
ZAPPlication.org® (ZAPP®), the premier online application and adjudication system used by over 80,000 artists and 800 art fairs and festivals nationwide; CallforEntry.org™ (CaFÉ™), the leading call-for-entry application and adjudication system for public art commissions, exhibitions, fellowships, and juried visual art competitions; Public Art Archive™ (PAA™)a free, online and mobile-accessible catalog of completed public artworks across the U.S.; GO Smart™ (GO™), a powerful, flexible, and affordable online grants management system designed for local and state art agencies; and Creative Vitality™ Suite (CVSuite™), a research-based economic development tool that offers high quality creative economy data and reporting to arts advocates, organizations, and researchers

The Western States Arts Federation (WESTAF) is a regional non-profit arts service organization dedicated to the creative advancement and preservation of the arts.


Our unique and affordable pricing programs can accommodate any event – regardless of size or scope. Read more... 

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