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Art Fair Off the Square 2017 - Madison, WI - 38th Annual
Off the Capital Square
Madison, Wisconsin (Midwest)
Event Dates: 7/8/17 - 7/9/17
Application Deadline: 3/1/17 Midnight CST
The application deadline has passed.
Images: 5 (a booth shot is required)
Fee (Jury Fee for each category entered): $30.00
You can submit up to 6 applications for this show.
The 38th Annual Art Fair Off the Square is one of two fairs sponsored and produced by the Wisconsin Alliance of Artists and Craftspeople, Inc. (WAAC), a nonprofit, tax-exempt corporation formed to promote and create contact between Wisconsin artists and craftspeople and the public. WAAC takes pride in having been created and operated by the artists themselves. Along with providing a market for exhibitors, we continue to educate the public about art and provide important one-to-one interaction between artist and buyer. The Art Fair Off the Square runs concurrently with the Art Fair on the Square. More than 200,000 people are expected to visit downtown Madison during this two-day celebration of visual art, which has become a highlight of the summer season. The Art Fair Off the Square will be comprised of approximately 140 artist spaces.
Art Fair Off the Square Hours:
Saturday, July 8, 2017, 9 a.m. – 6 p.m.
Sunday, July 9, 2017, 10 a.m. – 5 p.m.
Dates to Remember:
January 17th, 2017: Online applications available
March 1st, 2017: Application Deadline
March 28 - 29th, 2017: AFOS17 Jury Process
April 7th, 2017: AFOS17 Acceptance Deadline
(1st payment or early bird special to be made)
June 7th, 2017: AFOS17 2nd Payment Deadline
(for payment plan)
July 7th, 2017: Art Fair Off the Square Set Up
July 8 - 9th, 2017: 38th Annual Art Fair Off the Square
Booth sitting services, a coupon to purchase an Art Fair Off the Square t-shirt at a reduced exhibitor’s price, free WiFi, free artists’ picnic on Saturday night, and coffee/pastry both mornings.
WAAC reserves the right to change the category, in which you have applied, in the event that another category is more appropriate for your work.
All work displayed must be designed and executed by the artist.
Artists must submit a set of images for each category in which they wish to exhibit. As an example, artists accepted in a category, other than jewelry, must also jury in jewelry, if they wish to sell it.
Ceramics, Digital Media, Fiber (including Leather), Glass, Graphics, (Drawing, Printmaking), Jewelry, Mixed Media 2D, Mixed Media 3D, Painting, Photography, Sculpture, Wood.
Functional or decorative work where the primary material is clay. All original clay and porcelain work other than jewelry is accepted in this category.
No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed, each piece should be signed.
Work, for which an original image, or the manipulation or alteration of the artist’s original source materials, such as scans or digital files, was created on a computer. Work must be printed on archival quality media and be properly signed and numbered as a limited edition. Reproductions are allowed and must be printed on archival quality media and be properly signed and numbered as a limited edition.
PLEASE NOTE: Digital photographers, i.e., those who use a digital camera or process images, digitally, to perform standard manipulations, (cropping, color/tone adjustment, sharpening, etc.) should apply in the Photography category.
All work crafted from fibers including, but not limited to, basketry, embroidery, weaving, leatherwork, tapestry and paper-making. Functional, decorative, or wearable art is included in this category. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory-produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited.
Original work in which the primary material is glass. Works can be functional or decorative by design and have been kiln-formed or crafted by glass blowing, molding, casting or fusing. Original designs using stained glass are also accepted in this category. Works may be etched or engraved. No forms of mass production are permitted.
Works created using dry media including chalk, charcoal, pastel, pencil, and wax crayon, or fluid media including inks and washes applied by pen or brush, belong in this category. Printed works for which the artist hand-manipulated the plates, stones or screens and, which have been properly signed and numbered as a limited edition, may be entered in this category. Hand-tinted prints also are included in this category.
Art work designed to ornament the body or wear on clothing. Materials used include, but are not limited to, precious and or non-precious metals, glass, ceramics, paper, fiber, wood, leather, polymer clay, and semi-precious stones. No commercial casts, molds or production studio work is allowed.
MIXED MEDIA 2-D
Work that is two-dimensional in nature and incorporates two or more types of media in their production. Media used in this category include, but is not limited to, paint, pencil, watercolor, photography, printmaking, drawing, fabric or other found objects.
MIXED MEDIA 3-D
Work that is three-dimensional/sculptural in nature and incorporates two or more types of media in their production. Media used in this category Include, but is not limited to, clay, fiber, glass, metal, wood, or any other 3-D objects. Soft sculpture is included in this category.
This category includes two-dimensional images created using oils, watercolors, or acrylics on canvas, hardboard, paper or other flat surfaces. It includes all forms of application of paint.
In this category, the camera is the principal means by which an image is made. Photographic prints made from the artist’s original negative or digital image processing, and which have been processed by that artist, or under his or her direct supervision, are included in this category. Work must be printed on archival quality media and be properly signed and numbered as a limited edition.
Work created using computer programs to create original work or significantly manipulate or alter artist’s original source material(s), such as scans or digital files, should apply to the Digital Media category.
Sculpture accepts any three-dimensional work, in the round or in relief, formed through the additive, subtractive, or casting processes. Materials include, but are not limited to, wood, stone, clay, and metal. Metal formed by bending, cutting, welding or wiring together metal pieces, sheets or tubing is also included in this category.
Functional and sculptural work where the primary material is wood. Original works must be hand-tooled, machine-worked, turned or carved. Work may be decorative or functional and includes furniture.
Wood painted or inlayed with different material should apply in 3-D Mixed Media.
“Best of Category” awards will be presented at the annual artists’ picnic Saturday night.
There are openings available for new artists in every category each year.
You may jury in as many as six categories. There is a $30 jury fee per category.
Your images will be juried by a panel of highly qualified artists and craftspeople, who are active in the art fair business and representative of various media.
Entries will be evaluated only on the basis of images submitted. It is important these images be sharp, consistent and of professional quality.
Your description of your work, as submitted in the description of Materials and Technique, will be read to the jury as the images are being viewed.
The jury process is anonymous, so be sure that your images do not contain your name, business name, or people.
Once accepted, exhibitors will not be required to jury for the next two years, providing their work remains up to the standard of their images and no rule violations occur.
Exhibitors, called from the Wait List, are accepted for the current year only.
In 2002 the WAAC Board established a rules sub-committee to compile and review all the rules the organization had developed and implemented over the years. This list of exhibition rules was approved by the Board at that time. In 2006 & 2010 these rules were again reviewed for clarity and implementation and then last updated in 2017. The Board’s goal with these exhibition rules is to insure an aesthetically pleasing exhibition space while treating all exhibiting members equally and with respect. Rules Committee members are Bernie Tennis, Susan Baez, and Cynthia Koshalek.
A. ONLY WISCONSIN RESIDENTS, 18 or older are eligible to exhibit WAAC Art Fairs. Refunds will not be issued to out-of-state applicants. Exhibitors will be asked at the time of check-in at the show to present a valid Wisconsin Driver’s License.
B. Exhibitors must be current members of The Wisconsin Alliance of Artists and Craftspeople, Inc.
C. Artists must oversee their exhibit at all times and must display their work for the duration of the show. Assistants, including family members, are welcome, but not in place of the artist. It is not permissible to exhibit, simultaneously, at the Art Fair Off the Square and any other Madison art fair.
D. Anyone failing to exhibit on the second day will be required to rejury.
E. Two exhibitors may share a booth, providing the work is compatible. An additional fee of $10.00 per exhibitor will be required. Please submit separate applications and images along with an explanation of your arrangements for sharing. Two exhibitors, producing a single product, need not pay the additional booth fee, but will still need to pay the two-person team membership fees.
F. 5.5% Wisconsin and Dane County Sales Tax. Artists are responsible for the collection, reporting, and payment of all taxes.
G. After being accepted as an exhibitor and paying your booth fee, you are considered to have made a commitment to exhibit. Your fee will not be refunded if you cancel. Accepted artists, who cancel, will be required to rejury next year.
a. Exceptions to rejurying may be considered if you have cancelled for reason of illness or emergency. If this is the case, you may appeal to the Board to maintain your status as an Invited Exhibitor. Your request must be in writing, including the reason for cancellation, and submitted to the Board within 6 weeks following the show.
A. Each exhibitor is responsible for supplying and erecting his or her own display. Awnings on canopies and umbrellas may be cantilevered outside the assigned space but need to be high enough so as not to present a safety hazard to pedestrians or to restrict emergency vehicles. NO display materials may extend outside front of booth space into main patron walkway.
B. When back to back or side by side with another exhibitor, no work is to be displayed on the exterior wall (side or rear) of any adjacent booth (s). The sides of your display should not interfere with your neighbor’s display.
C. Standard booth displays must fit within assigned space ( 10’ wide by 10’ deep area). Support materials including (but not limited to) selling stations, racks, shelves, panels, flip-bins, chairs, stools, boxes, canopies and umbrella poles must be kept within assigned space.
D. Premium booths are those with one or more of the following: exterior display walls (of at least 5’), high visibility location, and/or space to expand out a short distance. Premium booth exhibitors may display two dimensional art on any exposed exterior wall not covered by an adjacent booths assigned space. Exhibitors with space to expand may extend a short distance (as space allows, approximately 2 feet) on any side or rear area NOT immediately adjacent to another artist’s booth. Display materials may NOT extend outside front of booth space into main patron walkways.
a. Exhibitors who have an area directly behind their exhibit space which is neither in view of the public nor in the flow of customer traffic will be allowed to use it for sitting, storage, or customer selling station. Storage, including boxes, bins, extra display materials, etc. must be neatly arranged and covered so as not to distract from the aesthetics of the show.
b. Quad Clusters - This layout creates an L-shaped, out-of-the-traffic-flow space which can be used for chairs and/or selling stations with the approval of the adjoining exhibitor. For aesthetic reasons this area cannot be used for extra storage. Exhibitors who wish to use this area for ADDITIONAL DISPLAY SPACE must have approval from neighboring exhibitors and the permission of the Rules Committee.
A. All work displayed must be designed and executed by the artist.
B. Artists must submit a set of images for each category in which they wish to exhibit. As an example, artists accepted in a category, other than jewelry, must also jury in jewelry, if they wish to sell it.
C. All work on display must be for sale.
D. Artists must oversee their exhibit at all times and display their work for the duration of the show. Assistants, including family members are welcome, but not in place of the artist.
E. Artists are required to display an artist’s statement in their booth.
F. Mechanical reproductions may be sold but must be labeled as a “reproduction”. They must be printed on archival quality media and be properly signed and numbered as a limited edition. Browse bin collections of reproductions may be labeled with one general sign rather than individually. Reproductions must be limited to 50% of the display area. The artist should also include a description of their reproduction process in the artist’s statement.
G. Each exhibitor will be screened during the fair to be certain the images submitted for jurying reflect the work being exhibited. In case of a discrepancy, the artist may be asked to remove the work or leave the fair and/or be required to re-jury the following year. Under these conditions, there will be no refund of booth fee. All decisions of the fair committee in such situations are final. Unacceptable work includes, but is not limited to: work produced from commercial molds, templates or patterns (mugs and t-shirts), kits or casting patterns, imports, decoupage, and mass-produced items. Work done by a production studio is not acceptable. Tapes/CDs of instruments, made and played by the artist, may be sold along with the instrument, but not alone.
H. No “SALE” or “REDUCED” or "% OFF" signs are allowed. We recommend exhibitors bring a range of items to accommodate both the gift shopper and the fine art buyer.
PRINT: A process where multiples of an image are created by the hand of the artist. Examples include serigraphy, etchings, woodcuts, digital, and photography. A print is considered an original by this definition.
MECHANICAL REPRODUCTIONS: A process in which multiples of an image are created but the hand of the artist is not directly involved. Examples include offset lithography and giclees.
REMARQUE: A small drawing or sketch added to an original print.
For identification and jury purposes WAAC classifies a Remarque added to a reproduction as a reproduction, not an original.
Art Fair Off the Square Layout:
The Art Fair Off the Square is located on the 200 block of Martin Luther King, Jr. Blvd. and on the Olin Terrace Walkway leading up to the Monona Terrace Convention Center. Occasionally, the booths on the Walkway are exposed to strong winds. Indicate in the questions section if you could accommodate one of these spaces. Patron traffic is exceptionally high on the Walkway.
$30, non refundable. A separate application and fee is required for each category. Only one application per category is allowed with a six category limit.
Membership Fee, if accepted:
$25 annually for an individual membership, $40 annually for a two person team membership. You must be a member of WAAC to exhibit in the fair.
Art Fair Off the Square Booth Fees:
$330, non-refundable payment in two installments of $165 each due by April 7th and June 7th. Should the second payment not be received by the deadline, the space will be lost.
Early bird special option: $280 for standard booth paid in full by April 7th.
Standard: 10’x10’ space with no exterior walls
Premium: 10’x10’ space with one of the following: outside display walls (of at least 5’) , high visibility location, or the ability to expand out a short distance from 10’x10’ footprint (3’ maximum) for an additional $30 (Premium Booths: 1, 2, 3, 5, 6, 7, 12, 13, 16, 17, 21, 26, 27, 29, 30, 31, 33, 44, 45, 66, 67, 77A, 80, 81, 83, 84, 87, 89, 90, 92, 93, 95, 96, 97, 98, 99, 100, 109, 110, 113, 114, 117, 118, 127)
Oversized Premium: Spaces that are larger than standard 10’x10’ with a minimum size of 10’ x 15’ for an additional $180 (Oversized Premium Booths: 9A, 25, 78, 79, 82, 85, 88, 91, 94)
Please refer to the map for booth layout
Booth set-up for the Walkway begins on Friday afternoon while all others are set up on Friday evening. Additional set up details will be provided in June.
There are a limited number of Premium and Oversized Premium booths available. These booths are reserved by purchasing them during acceptance with your first installment payment.
Returning artists who participated in the previous year’s Fair and request their same booth are given first priority for choice of booth number.
Returning artists who participated in the previous year’s Fair and request a different booth are given second priority for choice of booth number.
All other artist requests are then considered and we attempt to accommodate desired booth location as best we can.
Almost all booths are on concrete.
Your booth assignment cannot be changed and not all location requests can be accommodated.
Please refer to the map for the booth layout.
Much attention is given to booth placement with regard to distribution of media. If you have special needs, please make a note in the special booth request section later in this application.
ONLY WISCONSIN RESIDENTS, 18 or older are eligible to exhibit WAAC Art Fairs. Refunds will not be issued to out-of-state applicants. Exhibitors will be asked at the time of check-in at the show to present a valid Wisconsin Driver’s License.
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