Event Information

Morning Glory Fine Craft Fair 2018

Marcus Center for the Performing Arts in downtown MKE
Milwaukee, Wisconsin (Midwest)

Phone: 262-894-0038
Event Dates: 8/11/18 - 8/12/18
Application Deadline: 3/15/18 Midnight CST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Jury Fee: Non-refundable): $35.00

You can submit up to 2 applications for this show.


Event Summary
The Morning Glory Fine Craft Fair is open to any and all fine craft artists 18 years or older working in ceramics, digital art, fiber-wearable, fiber non-wearable, glass, jewelry-metal, jewelry non-metal, leather, metal, mixed media, photography, printmaking, sculpture or wood. The fair is located on the beautiful grounds of the Marcus Center for the Performing Arts, 929 N. Water St., downtown Milwaukee, designed in the Brutalist style by noted architect Harry Weese.

​Read some of the artist comments following the 2017 show:
  • "Excellent show experience. Thoroughly enjoyable! Great staff, excellent sales, Fantastic show neighbors, Great location! Loved our hosts. Marketing on Facebook was fabulous." 
  • "A committee that has the interests of the artists first."
  • "Many of my customers come every year and this show is their favorite."
  • "I am lucky enough to do quality shows and I would put Morning Glory in that same category."

Important Note: Significant ​changes have been made to the show.  Please read the entire prospectus.  
And be sure to read information about our show-within-a-show, the 4th Annual iMaGine Project


General Information
44th Annual

August 11-12, 2018, 10 am-5 pm both days

The Wisconsin Designer Crafts Council (WDCC) proudly presents the 44th Annual Morning Glory Fine Craft Fair on August 11-12, 2018.  Applications are due by Thursday, March 15, 2018, midnight CST.

WDCC will be celebrating its 102nd anniversary in 2018. Join this group of talented craftspeople dedicated to the art of fine craft. 

Please visit us:
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The show is held on the beautiful outdoor grounds of the Marcus Center for the Performing Arts, 929 N. Water Street, downtown Milwaukee, along the city's Riverwalk. New this Year: ​This year's show will take place only on the grounds of the Marcus Center. We are discontinuing the Red Arrow location.

The fair is open to any and all fine craft artists 18 years or older working in ceramics, digital art, fiber wearable, fiber non-wearable, glass, jewelry metal, jewelry non-metal, leather, metal, mixed media, photography, printmaking, sculpture or wood. Morning Glory is a fine crafts show.

Please carefully read this prospectus and in particular, the show's Rules and Requirements to determine if you are eligible for the show. Jury fees are non-refundable. If you have a question about eligibility, please contact show director Beth Hoffman.

The 2018 WDCC membership fee at the Artist/Affiliate level is $40.00.  We encourage you to join WDCC, thus entitling you to a lower booth fee, while at the same time supporting the organization that presents Morning Glory (see www.wdcc.org to join and for information on fees and benefits at all levels). Your membership must be current at the time of your application to qualify for the member rates.

Non-refundable jury fee


Booth Fee-Member WDCC


Booth Fee-Non-member.


Double Booth-Member WDCC


Double Booth-Non-member


Morning Glory uses a "blind jurying" process; artist names are not disclosed to jurors. The panel of four paid jurors, made up of working artists, gallery directors, educators and /or academic professionals, changes annually. Jurors view images on four calibrated monitors together in one location as a panel. We do no prescreen scoring.

All artists’ images are first previewed by category to provide the jurors a sense of the overall body of work submitted to the show. Then each artist’s images are viewed via the on-line ZAPPlication process by media category and scored on a scale of 1-7, omitting the number 4.  Scores are tabulated by a separate panel, and committee members review the jury scores and balance the media to ensure a dynamic, exciting show for the audience. Select award winners from the previous year and current WDCC Board members are jury-exempt. Additional artists, selected by their jury scores, are placed on a waiting list and are notified if and when space becomes available. Up to 5% of Morning Glory Fine Craft Fair artists may be invited at the show director's discretion. 

All proceeds from sales go directly to the artists. Each artist is responsible for collecting and reporting Wisconsin sales tax. A registered seller’s permit form MUST be on file with the show before setting up. To request a Wisconsin Temporary Event Operator and Seller permit, contact State of Wisconsin Department of Revenue at 608.266.2776, or at https://www.revenue.wi.gov/forms/sales/s-240.pdf to download the form.

New this Year: ​The traditional Artist Reception held on Saturday night has been discontinued. Money formerly spent on the reception will be used to increase artist awards. In 2018, a variety of cash awards and gift certificates totaling over $6000 will be presented. Artist awards will be presented Sunday morning at winning artists' booths.

Overnight security is provided by the Marcus Center Security Staff, however, we strongly recommend that artwork or valuables of any kind NOT be left in your booth overnight. Wisconsin Designer Crafts Council, Morning Glory Fine Craft Fair and/or the Marcus Center for the Performing Arts will not be held responsible for loss or theft of any kind under any circumstances.

March 15 Entries due by midnight CDT
March 22 Jury convenes
April 10 Applicants notified of jury results via email
May 1 Deadline for confirming acceptance and paying booth fee
May 15 Last day for cancellations to receive refund of booth fee less $50 handling fee.
NO REFUNDS after this date.
August 11 Early set-up, noon-7 pm. Set-up will resume at 6:30 am, Saturday August 12th.
August 11-12 44th Annual Morning Glory Fine Craft Fair

Each exhibitor will be screened at the beginning of the fair by the Fair Committee to be certain that the images submitted for jurying reflect the work being exhibited. If inconsistencies occur, the artist will be asked to remove the ineligible work. If necessary, the artist will be asked to leave the fair and may not be allowed to exhibit in the future. All booth fees will be forfeited and the decisions of the Fair Committee are final.

  • ​​Friday afternoon/early eve early set-up
  • Booth sitters available
  • Overnight security​
  • Color promotional postcards for artists' use
  • Complimentary light breakfast box available on  Saturday as well as full catered breakfast on Sunday
  • ATM conveniently located inside the Marcus Center
  • ​Listing in show program with color image
  • Image from each artist on the Morning Glory website as well as on show's Facebook page
  • ​Booth sign with artist's name, medium, hometown, booth number 
  • Home Stay program offered
  • Convenient nearby parking
  • Timing of show works well with show circuit in Wisconsin and region
  • On-site staff and fabulous volunteers
​Please visit us:
Please follow us:

All exhibitors are asked to donate a piece of work to the Silent Auction to raise money for the Craft Emergency Relief Fund and the ongoing work of WDCC.  CERF+ is a national artists’ service organization whose mission is to safeguard and sustain the careers of artists working in craft disciplines and provide emergency resources that benefit all artists. We encourage you to visit their website at: www.cerfplus.org. The Silent Auction takes place on Saturday only. Donated artwork from our artists is greatly appreciated.

Contact Beth Hoffman, show director, at 262-894-0038 or email: morningglory@wdcc.org

1)  Artists must be present to exhibit. No spouses, sales reps, or other representatives will be permitted in place of the artists - NO EXCEPTIONS.
2)  If art is done in collaboration with another artist, one of the collaborators must be present at both check-in and in the booth.  The collaborating artist must be listed in the application.  A collaborator is a person with whom an artist works directly to create the work. An associate, for purpose of definition, is one who may be another artist or business partner but offers assistance to the artist to a lesser extent than a collaborator, in the creation of the work.  An associate can assist in the booth for sales or general assistance, but the artist or collaborators must be present during the show. 
Collaborators will be listed in the show program and  booth sign, but an associate will not be listed. If in doubt, please contact us. ​When you complete your application, please insert information as you wish it to appear on your booth sign, name tags, etc. It would also help to know male/female (sometimes the name is ambiguous and at times we need to use a personal pronoun).

3)  Artists must show their driver's license or other legally accepted photo I.D. at check-in. At the Fair  Committee's discretion, I.D. may be checked at any time throughout the duration of the Fair.  The Fair Committee may at any time question any applicant regarding their practices and processes and may require further information about those practices and processes.

4)  Artists are required to display the show-provided booth sign and are encouraged to display an Artist's Statement in their booth. Non-approved signage is not allowed.

​5)  Artist's name, business name, image of self or signature must not show on jury images, including booth photo. Only one item per image except in the case of small groupings of similar items, e.g., earrings and pendant, or teapot and teacup. If more than one item is shown, the image may be removed and the jury will see fewer than the required five images.

6)  All work in every category must be original and be designed and handmade by the exhibiting artist. Work that has been produced with commercial kits, molds, plans, pre-fabricated forms or other commercial methods and their like is not permitted. Component parts not made by the artist must play a subordinate role in the overall piece. Offset reproductions of original art may be sold but must not comprise more than 20% of exhibited work or comprise more than 20% of a booth space. Reproductions must be identified as such.

7)  The sale of items such as postcards, notecards, greeting cards or magnets is not allowed.

8)  Artwork done exclusively with acrylic, watercolor, pastel, pencil, oil paint and the like as its main element will not be accepted. Morning Glory is a fine crafts show.

9)  Artists may apply in no more than two categories; each category must be different. If applying in two different categories, a full set of images must be submitted with separate application forms/fees. The work must be substantially different in execution. If accepted in two categories, only one space is allowed, unless payment is made for a double booth.

​10)  No demonstrating in booth unless approved beforehand by show director. If in doubt, please ask ahead of time.

11)  Artists are expected to act in a professional manner and conduct themselves accordingly. Likewise for show staff and volunteers.

1)  Images submitted for jurying should represent current work and be in direct proportion to the work you plan to exhibit.  The quality of the booth display image will be considered as an important element in the overall jury process.

2)  The Morning Glory Fair Committee reserves the right to refuse any artist the right to exhibit work that is not consistent with submitted images or does not comply with stated requirements.  If the Fair Committee finds an artist in violation of these requirements, the artist will be required to remove the offending work or vacate entirely, at the discretion of the Fair Committee.  No refund will be given upon being required to vacate.  Decisions of the Fair Commitee are final.

3)  In submitting an application, the artist agrees that their images may be used for publicity purposes unless show director is notified otherwise. Artists warrant artwork chosen for PR purposes have rights to submit the images and to grant WDCC the limited right to copy or reproduce them for the purpose of jurying, publicity and display.

4)  The committee reserves the right to change artists' categories if necessary.

All digital art must start with a base of photography.  Enhancements, additions, and manipulations must have been added to be included in this category.  No total illustration, total painting or total airbrushing is allowed in this category. Digital artists should post the process used for the printing of their digital art. Photographers using digital cameras and traditional digital imaging and printing techniques should apply in Photography. 

Artists who have both fiber wearable and fiber non-wearable work must submit images in both categories in order to be juried into both categories.  If accepted in both, then wearable and non-wearable may be shown in the same booth or a double booth may be purchased if available.

Only artists accepted in the jewelry metal & jewelry non-metal categories may exhibit or sell jewelry. All jewelry, regardless of materials, must be entered in one or the other of these two jewelry categories. The majority of components in jewelry must be handcrafted by the exhibiting artist. Work assembled primarily from commercially produced units, including beads, is not allowed.

Stringing of purchased beads without added artist embellishment or design does not meet our jurying criteria.

This category includes both 2-D and 3-D works that incorporate more than one type of material to produce.

Includes any images taken with any type of film or digital camera, and printed on any form of conventional or digital printing process without any exceptional enhancements or additions.  Photographers should post the process used for the printing of their photographs.


Booth Information
1)  Artists are responsible for providing their own display materials that are of quality standards to convey a professional look. A tent is highly recommended.

​2)  There is space for approximately 115 artists. Spaces measure approximately 10’ x 10’. Only one exhibitor/partnership is allowed per booth space. A limited number of double spaces are available on a first-come, first-serve basis. A reminder, use of Red Arrow Park has been discontinued. There will be fewer double booths available.

3)  Electricity is neither provided nor allowed.  Use of generators is not permitted.  However, battery-powered lighting is acceptable.

4)  There is no staking allowed on the Marcus Center grounds. Come prepared with appropriate weights for your tent in case of inclement weather conditions. Tents will be on concrete or grass or a mixture of the two. Accepted artists will be advised of which once booth assignments are made.

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