Event Information

Via Colori Street Painting Festival 2018

Louisville Waterfront- Big Four Bridge
Louisville , Kentucky (South)

Phone: 502-400-2369
Event Dates: 10/20/18 - 10/21/18
Application Deadline: 10/5/18 Midnight EST

The application deadline has passed.


Images: 2 (a booth shot is required)

Fee (Application Fee): $10.00


Event Summary
Via Colori® is a festival in which hundreds of artists, community organizations, vendors, and partners come together to host one of the most creative festivals in Kentucky. 2018 marks the 11th year for the festival. Approximately 100 street painting artists will participate with the intent of making an artistic masterpiece on a large scale, directly on the sidewalks of Waterfront Park in Louisville. The event is held at Waterfront Park at the Big Four Bridge Lawn – four gorgeous acres of tree lined walks overlooking the Ohio River. Better than 2 million people visit Waterfront Park annually and 15,000 stroll the Big Four pedestrian bridge each weekend. In addition, Via Colori has the immense pleasure of hosting nationally known and locally loved Linkin' Bridge at our festival on Saturday October 20, 2018 at 8pm!!

We will have music on two stages, art vendors, family friendly activities such as child street painting and superhero visits, a family photo area, additional non-profits in an awareness section, a food court, beer garden, street performers, costumed characters, an art gallery dedicated to child created pieces, and of course, street painting art.

All new jury-selected artist vendors who accept invitation to participate in 2018 will be jury-exempt in 2019. 

General Information
Permitted Works and Mediums 
All work must be original and made by the artist/collaborating artist.  We accept the following mediums:
  • Oil
  • Pastel
  • Acrylic
  • Pencil
  • Pen and ink
  • Charcoal
  • Ceramic/ceramic sculpture
  • Glass/glass sculpture
  • Jewelry
  • Metal work/metal sculpture
  • Photography (standard and digital)
  • Printmaking
  • Stencil
  • Stonework/stone sculpture
  • Yarn Art, Knitting or Crochet
  • Instruments
  • Book arts/papermaking
  • Upcycled Art
  • Specialty Food
  • Farmhouse/Folk
  • Woodworking/wood sculpture
If you believe that your work would enhance the quality of our festival and is not listed, we ask that you contact us. 502-338-3640.  We will consider any new, creative, quality expression made by hand.

Entry/Application Instructions
Juried artist applications are processed through ZAPP.  We reserve the right to refuse any application.  

​For an application to be processed, you must fully complete and submit the online application, including four digital images as specified below. Follow Zapp guidelines and quality specifications for uploading images. Please submit high quality images, as they are critical to the jury selection process.

All artists must submit a total of (4) images for jurying 3 images (representative of the artist work to be exhibited); 1 of booth (preferably an outside shot of the booth.) Do not submit images with any identifiable markings or of the artist themselves, which would compromise the jurying process.

​The application will have a field for the artist description of material and technique using 300 characters or less. Please provide a balance between inspiration, material, and technique. Statements are read to jurors during the process. Please submit a well-written statement, as portions will also be posted on our website and Facebook page to promote your works!

​We expect and encourage artists to offer a varied price range. We ask that the images you submit represent the price range you will display at the Festival. 

We have a rolling Jury process. The jury will select a balance of mediums but we do not impose limits for any given category. The integrity of the jury panel review process is of the greatest importance to the Festival and to the larger arts community. Jury decisions are final and not subject to review. The jury is conducted by a panel of four experienced art community professionals and their selections will be based solely upon the quality of work as illustrated in submitted digital images. Images are viewed by medium categories, and artist statements are read during the multi-phase jurying process. Please Note: As a courtesy incentive to attract quality artists, jury-selected artists who accept an invitation to participate for the 2018 Festival will be jury-exempt in 2019.

Key Dates for Via Colori Kentucky

March 28, 2018    Artist application period begins
Oct. 19, 2018       Artist vendor set-up 11:00 a.m.- 7:00 p.m./rain or shine. (Vehicles off lawn after 4:30)
October 20, 2018       Festival opens to public 10:00 a.m. to 10:00 p.m./rain or shine
October 21, 2018      Festival open to public 10:00 a.m. to 5:00 p.m.
October 21, 2018       Artist teardown starts at 5:15 p.m.

Event Location:        Downtown Louisville, KY, Waterfront Park, Big Four Bridge Lawn
                                1103 River Road 40206
Event Name:            Via Colori Street Painting Festival
Event Coordinator:    Dusty June Siravo
Benefiting Charity:    New Beginnings Foundation
​Email:                      info@viacolorikentucky.com
​Mail Address:           New Beginnings Foundation
​                              8151 New Lagrange Rd
                               Louisville, KY 40222
Telephone:               502-400-2369
​FAX:                        502-473-1070
Website:                  viacolorikentucky.com


Your exhibition shall be only in the space designated for the vendor area. We ask that all chairs and tables be kept within your 10x10 space. Please make sure that your tent is wind appropriate with weights and anything else. This event is on the river so there is wind. We all hope for great weather, but all exhibitors are responsible for having their booths weighted at a minimum of 25 lbs. at each corner to prevent damage from high winds. Weights must be attached to the frame of the tent. ​Light-weight, accordion-style pop-up tents are strongly discouraged.


**MANDATORY set up begins at 11am on Friday October 19th for all areas. Parking for vendors in available in the two adjoining parking lots. Additional details to follow

** Set up ends at 7pm Friday October 19th for all areas. There will be NO set up allowed Saturday morning.

All merchandise must be displayed on tables, display racks, free standing on the grass etc. Absolutely no sale of merchandise from storage containers such as cardboard boxes, garbage bags etc. 

Overnight security will be provided on the evenings of Friday October 19, 2018 and Saturday October 20, 2018.  We ask that you secure your tent and merchandise. .The premises shall be kept neat, clean and presentable. The booth shall be completely closed beginning at 5pm on Sunday October 21nd.

EARLY SHUT DOWN IS NOT PERMITTED. *Those that leave will be prohibited from exhibiting at Via Colori in the future.*

Via Colori and New Beginnings Foundation has made the arrangements for this exhibition, but assumes no liability for any loss of merchandise or injury because of the same. You, as the exhibitor, assume that responsibility and understand that Via Colori and New Beginnings Foundation shall recover from the indemnification for any loss that Via Colori and New Beginnings Foundation may incur because of your exhibition or your conduct.

The managers of the festival reserve the right to accept or reject any exhibit where products or services are not in keeping with the Festival. This will be monitored heavily. We are a family friendly event. The decisions of the event coordinators, with regard to any product, activity or dispute shall be final.

You are welcome to post your pictures to our facebook page. www.facebook.com/viacoloriky

You will be assigned your booth number no later than October 1, 2018. The location and the number won’t change.

Please see our facebook page www.facebook.com/viacoloriky in the event of inclement weather. We will delay for light rain and only cancel if there is a hurricane or something of that nature

Exhibitors are not permitted to bring dogs or other animals to the festival site, which is prohibited by City law and park rules. Service animals with appropriate harnesses are permitted. 

Via Colori also offers: 
  • Water delivery
  • Breakfast and Lunch Craft Services on Saturday and Sunday (One wristband per booth)
  • Negotiated discounts at nearby hotels
  • 24-hour security on festival grounds
  • Via Colori Opening Gala Party Ticket (optional)
  • Artists and their works promoted on the Via Colori website and Facebook page
Advertising Support:  Newspaper, Radio, TV, Facebook, Social Media, Local/Regional Event Calendars, Louisville Visitors & Convention Bureau, Newsletter, Signs, Flyers

Booth Information
Booth size is 10x10.  All exhibited work should be contained within the 10x10 area. All exhibitors are responsible for providing display booths, racks, tables, fixtures, and associated display equipment and supplies.
  • 10x10 booth space fee:  $150.00
  • There is a limited number of 10x20 spaces available for $275.
  • There are 4 Specialty Food Booths available. These are 10x20 in size. Water and electric are provided. These booths are $250 
  • Be sure to indicate the desired booth size in your application and make booth payment accordingly.
  • A limited number of additional standard-size parking spaces are available at $75.00, payable through Zapp. These are standard size parking spaces - large motor homes cannot be accommodated in the parking area.
  • For cancellations prior to August 20, 2018, booth space fees will be refunded less a $50.00 processing fee; no booth space fees will be refunded for cancellations after this date.
  • First preference is given to returning artists for requests for the same booth location as the prior year, but the Festival reserves all rights with respect to final booth placement decisions.
24-hour security is provided for the event space and artist parking lots.  The event site offers easy access to booth locations.  All vehicles must be off the walks and grounds by 4:30 p.m.  NO STAKING OF TENTS IS PERMITTED DUE TO THE PARK’S IRRIGATION SYSTEM. PLEASE SEE TENT WEIGHT REQUIREMENTS IN RULES AND REGULATIONS.
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