Event Information

New Mexico Artisan Market 2018

Hotel Albuquerque Old Town
Albuquerque, New Mexico (West)

Phone: 505-750-0520
Event Dates: 11/23/18 - 11/25/18
Application Deadline: 11/6/18 Midnight MST

The application deadline has passed.


Images: 4 (a booth shot is required)

Fee (Jury Fee): $30.00

You can submit up to 2 applications for this show.


Event Summary
New Mexico Artisan Market (NMAM) is excited to launch its first boutique shopping event, and just in time for the holiday season. NMAM is proud to bring guests a newly unique market experience that exclusively showcases 130 juried New Mexican artisans*, bringing the best New Mexico has to offer in a high quality and curated marketplace. Located in the historic Sawmill District of Albuquerque, this widely advertised event will be celebrated over the Thanksgiving holiday weekend, which brings out over 20,000 festival shoppers alone, who value supporting local artisans. NMAM is vignetted inside the ballroom of Hotel Albuquerque which provides easy access for free parking and set-up, as well as vendor exclusive hotel rates and discounts to be enjoyed during and outside the hotel’s property.  
A locally operated event supporting and expanding the local creative economy.
Join us by applying TODAY!
*Must live in New Mexico to apply

General Information
DATES: Friday through Sunday - November 23, 24, & 25, 2018

TIMES: Friday: Artisans set up 6am-11am; Market opens from 11 - 5, Saturday 10 - 5, Sunday 10 - 5 

LOCATION: New Mexico Artisan Market will be held inside the beautifly decorated Alvarado Ballroom at Hotel Albuquerque, Old Town (800 Rio Grande Blvd. NW, Albuquerque, NM 87104).
ADVERTISING AND PROMOTIONS: Along with online promotion through the NMAM website and with Heritage Hotels & Resorts, Inc. as the main sponsor for NMAM, a robust marketing and advertising strategy will be rolled out over multi-media channels, which includes exclusive exposure through television, radio, billboards, newspapers, magazines and local publications reaching over 2 million people, extensive public relations, and online advertising and hotel eblasts as well as those provided by our online partner ZAPP®.
Heritage Hotels Market Reach Alone:
  • 500,000 Email Contacts - Ensuring we promote our artisans to the fullest, Heritage Hotels will inform its loyal customers via direct email, which means, 500k people who want to know what Heritage has going on. 
  • Heritage Magazine - Aside from promoting in leading publications, Heritage Magazine is the hotel’s exclusive magazine with 200k copies in circulation across the southwest and west coast. It’s also actively placed in over 1,740 Heritage Hotels guestrooms.
  • Heritage’s Calendar of Events - Over 1 million copies of the hotel’s event calendar, featuring the New Mexico Artisan Market, will be distributed nationwide through leading magazine publications.
Exclusive Artisan AMENITIES: We understand that our local artisans need opportunities that help them grow their market reach with affordability in mind. Locals supporting locals is the only way to build a successful creative economy. In doing so, along with our competitive booth pricing, we are also proud to offer our accepted artisans further discounts no other market can provide.
  • Exposure to resale commercial buyers
  • Six month FREE member’s subscription on our website:
    • Connect to local and out-of-state merchants looking for New Mexico artisans.
    • Two promotional marketing eblasts per year
    • Networking with other local artisans
    • Future discounted rates on Artisan Market events with proof of membership
  • Steeply discounted room rates at three of Heritage Hotels’ Albuquerque properties:
    • Hotel Chaco - $149 per room night
    • Hotel Albuquerque - $89 per room night
    • Nativo Lodge - $69 per room night
  • Delicious coffee, tea and pastries catered by Hotel Albuquerque in the morning.
  • Artisan Lounge - a private area dedicated for artisans to relax while enjoying their lunch.
  • Artisan Lunch Boxes - Affordable and healthy lunch boxes provided by Garduños Restaurant. 
  • Artisan Cocktail Party – A delicious way to unwind from the day and mingle with fellow artisans over craft cocktails, h'ordeuvres, and live music on Friday evening. Two free drink tickets per artisan will be issued. From 8 - 9pm Friday Nov. 23rd at Q Bar inside Hotel Albuquerque.
  • Free admissions tickets for up to 10 guests (issued upon request).
  • Free WiFi.
  • Free parking.
HOW TO APPLY: All artisans must register on ZAPP® (www.zapplication.org) in order to submit individual applications and can be quickly linked to through our website: nmartisanmarket.com.  ZAPP® profiles are free to artisans, but does not waive the jury fee. Three images of work/goods/products plus one image of your booth display must be uploaded.  Please review ZAPP® online resources on how to upload images if you need more assistance.

ELIGIBILITY: All artisans will be selected by a jurying committee. Each juror will review the submitted images of each artisan and select based on a scoring system of 1 (low) to 7 (high).  Jurors will look for these qualifying criteria per category: quality of products, authenticity, mastery of trade skills, originality, design, marketability and booth display. *ALL OUT OF STATE APPLICANTS WILL NOT BE PERMITTED TO APPLY.

Jewelry, Clothing/Fashion, Folk Art, Textiles/Fiber (Blankets, Baskets/Rug Weavings), Sculpture, Glass, Home Goods (Furniture and Lighting, Kitchen, Living..), Ceramics/Pottery, Specialty Foods/Beverage (must be locally made), Body Products/ Candles, Recycled/Upcycled, Woodworkers/Carvers, Leather Goods, Metal Works, Painting, Photography, Paper Products and Musical Instruments.

  • September 30, 2018: Application deadline to apply. 
  • October 5, 2018: Final jury selections made. Artisans who apply early may be notified sooner.
  • October 26, 2018: Deadline for booth fees, payment must be received.
  • November 23, 2018: Opening Day! Check-in and set-up begins at 6am - 11am. Must be set-up by 11am
  • November 23-25, 2018: Market continues until Sunday, with tear-down beginning at 5 p.m. on Sunday.

SECURITY: Overnight security for the show is provided, but each artist is ultimately responsible for their own property. Neither New Mexico Artisan Market or Heritage Hotels & Resorts, Inc. and any of its employees, volunteers, directors, security or insurance company are financially liable for losses or damages of any kind. Exhibitors are responsible for their own insurance coverage.  
Payments: All payments should be made by credit card or check before the application deadline. $100 will be deducted from cancelation refunds. Checks should me made out to: Heritage Hotels & Resorts, Inc. and a memo line to read "NM Artisan Market". 
Mailing address:
Heritage Hotels & Resorts, Inc.
Attention: NM Artisan Market, C/O Chris O'Donnell 
201 3rd Street, NW, Suite 1140
Albuquerque, NM 87102


All applicants must:
  • Be residents of New Mexico and provide valid documentation, ie: driver’s license, state issued I.D., passport, or utility bill in their name.
  • Fill out a separate application for each category and will be charged the jury fee of $30.00 for each application.
  • All applicants must submit a total of 4 images through ZAPP® online applications of the quality and variety of their products, one of which must include their booth display (3 images of products and 1 image of booth display).
  • Present products that they plan to display and must be produced or designed themselves, or are products/goods that are unique to their local business.
  • Submit a high-resolution logo for web and brochure use: .jpg and .png
  • Pay all fees in full before October 26, 2018.
ARTISAN RESTRICTIONS: *ALL OUT OF STATE APPLICANTS WILL NOT BE PERMITTED TO APPLY. Artisan’s selling products that they did not create, craft, make, design, invent, or fabricate will be exempt from the market. Products must be displayed in a clean and organized fashion. LED bulbs must be used for any lighting. Do not display any products that have not been submitted for jurying and accepted. Artisans must have enough inventory to sell through the full duration of the market. If an artisan does run out of inventory, the artisan must still appear at their booth with samples of products and marketing collateral (business cards, postcards...) and failure to do so will exclude the artisan from future events. Alcohol sales and distribution is not permitted. Products that are highly flammable and corrosive are not permitted. No open flames are permitted. Please do not display products that would be considered offensive and not family-friendly. Artisans will be required to remove anything that does not fit within the market’s guidelines and will be asked to leave for not cooperating.

WAIT LIST POLICY: If an artisan cancels, the booth will be offered to an artisan on the wait list. Artisans selected from the wait list are selected on an individual basis and for the best needs of the market.

ARTISAN PRESENCE: Artisans must be present to represent and showcase the products accepted by the jury. Representatives are not allowed to attend in place of the artisan. Artisans must appear for the full duration of the market’s event.

SPECIALTY FOODS & PRODUCTS: We encourage all our artisans to engage their customers in creative ways. Specialty food and product sampling is key to the market experience. All artisans displaying in this manner should maintain a clean environment that does not become disorganized looking and keeps a clean appearance throughout the experience with proper containers and trash disposal methods (Styrofoam is not permitted).
WEBSITE ACKNOWLEDGEMENT: We are proud of our local artisans and therefore have a dedicated page on our website for showcasing them further for up to Six Months, after which they can join our membership page to get connected to merchants (see artisan amenities for more details or visit our website: nmartisanmarket.com). Please provide high-quality images of yourself and your work. Images that are not professional looking may not be represented. Remember, our goal is to promote YOU! Let us know if you are not interested in participating.

SALES TAX AND BUSINESS REGISTRATION: Albuquerque, New Mexico sales tax is currently 7.8750%. Artisans are responsible for collecting and reporting their own taxes.   

PAYMENT, REFUNDS AND CANCELLATION POLICY: Payments are expected in full up to 2 weeks after notification of acceptance into the market. Partial payments will not be permitted. All payments must be made by October 26th 2018. Cancelations made before October 26th will incur a $100 cancelation fee, which will be deducted from the returned amount. No refunds will be permitted after October 26h. If booth fees are not paid in full by the payment deadlines, booth may be cancelled and resold without a refund. Late payments will not be accepted and the booth will become available to an artisan on the wait list. Please contact us directly if special circumstances require late payments.

PETS: Only service pets are permitted at the event and require proper documentation of proof. 

CHILDREN: Children accompanying artisans must always be accompanied by an adult and may not roam freely around the market. 

Booth Information

  • 6x8 booths are $300
  • 8x8 booths are $325
  • 8x10 booths are $350
  • Main Entrance are $425.00
  • Corner booths add $25 
  • Electricity FREE!
  • Pipe and drape - Included
  • Signage - Booth signage includes business name and booth number, any additional must adhere to the booth display guidelines.
  • Table, table cloth and chairs – Included 

BOOTH DISPLAYS AND STRUCTURES: Artisans booths must be displayed in a clean, welcoming and attractive aesthetic. Artisans will be provided with a base level of display and should brand out from this:
Base level display includes:
  • Pipe and drape
  • One table and two chairs for 8x8 and 8x10 booths, one narrow table and one chair for 6x8 booths
  • Tablecloths
  • Signage (Artisans must provide their store/brand name & city or town they are from to be displayed. No logos just the name)
  • Wastebasket

  • Displays must be contained within booth boundaries.
  • Artisans that build out with extra displays/shelving, must have solid fire-proofed display panels/materials to mount on, must contain it within their booth’s footprint, keep the height under 6’, and not disrupt the view of their neighbor.
  • Free standing fixtures are permitted, but not to clutter the booth space.
  • Do not attach anything to the pipe and drape. Any fees associated with damage incurred by the artisan will be the responsibility of the artisan to pay.
  • Branded booth signage must be displayed within the booth’s boundaries and without obstruction to neighbors or aisles. LED bulbs must be used for any lighting.
  • No signs promoting products “For Sale” "Sale" or "% Discount" are permitted. All signs should look professional with professional logos.
  • No signs or flyers advertising other shows or businesses.
  • Conceal any storage areas, bins, wastebaskets, etc. from view 
  • Do not set up exhibitor chairs in aisles. If not in use, fold and store out of view or request they be removed.
SHARED BOOTH: No shared booths are offered.

SET-UP/TEAR DOWN: Artisans are responsible for set-up and take-down of booth, and general clean-up at the end of each day. Artisans are not responsible for tear-down of anything included in the base level display.
Were excited to have YOUR participation in The Inaugural Opening of
New Mexico Artisan Market!
Event Site Map: View Site Map