Event Information

Midtown Mistletoe Market 2018

Midtown Park 2811 Travis Street
Houston, Texas (South)

Phone: 713.526.7577
Event Dates: 11/16/18 - 11/17/18
Application Deadline: 7/11/18 Midnight CST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Non Refundable App Fee): $50.00


Event Summary
We are SOLD OUT - thank you to our wonderful vendors! We can't wait to see you in November!!

We are looking for artisans, makers and designers that display exceptional quality and innovation in their work and products!

Midtown Mistletoe Market is a destination market - This high energy NYC style holiday inspired market features contemporary craft, makers, fine foods and artists selling their original and series works, located in the heart of Midtown Houston in Midtown Park.  Midtown Park, encompasses 3 acres and is surrounded by, hi-rise living in Houston’s most walkable community. The park is located next to the METRORail McGowen Stop, has a 400 car underground parking amenity, a children’s playground, a performance pavilion, a dog park and public art.
Midtown Mistletoe Market is produced by the Midtown Cultural Arts and Entertainment Committee. The Market is coordinated by Festival Director Cynthia Alvarado, CPM®, with over 14 years of art festival management, and her experienced event team.   Creating a destination market that is a clean well managed event is the priority for this management team.  

This year our festival will offer artist the opportunity to participate in a beautiful outdoor setting with custom made red and white tents and holiday décor.This event will also include strolling holiday carolers, Santa Paws will be ready to take pictures with pets, and holiday featured public art installations, food trucks and cultural arts performances in keeping with the season.   

General Information
This is a very well attended show and vendors report their best annual show! BIG SALES!!
With the added bonus of 400 available parking spaces and a hefty PR budget this will be the holiday market!

– Midtown Mistletoe Market –
Friday, November 16, 2018 from 5PM to 10PM
 Saturday, November 17, 2018 from 9 am to 7 pm

Artist Check-in: Friday, November 16 from Noon to 3pm
Saturday, November 17 from 7am to 8am
Show Load In:  Friday, November 16 from 12pm to 3pm

 Saturday, November 17 from 7am to 8am
Show Load Out: Saturday, November 17 from 6PM to 10PM
Friday, December 7, 2018 - 5PM to 10PM
Saturday, December 8, 2018 – 9AM to 7PM

Booth-sitting – Artists sign up for booth-sitting time and we will have one of our team watch the booth so you can take a quick break.  If an artist has needs, a text to the show phone sends someone down to assist.

Security – 24 hour on-site security from load-in through load-out. Artists are responsible for their artwork and property.  We utilize emergency action and artist emergency contact if a concern arises at a booth or weather hazard occurs during show closed hours. Please be sure to provide emergency contact information.

Easy Load-in & out – There is no driving onto the park.  Limited curbside loading spaces along Anita Street will be available during designated times for artists to park and dolly/hand truck into your booth space. If you park in the underground parking garage you can dolly or hand truck your items by elevator to your booth space.
Artist Parking – Artists will have a designated parking area in the underground parking lot where they may park their standard size vehicles during the event. There will be a $5 charge for parking. Parking fees at nearby surface lots will vary depending on the owner/management of the lot. We will give updated parking information upon artist invite and acceptance.

We communicate with the artists through the Zapplication® email system or via direct email from our Festival Director. All load in, load out and booth numbers will be made available to you prior to the Market. 

Images - The Artist is required to submit a total of five (5) images (four images of work and one booth image), a complete application along with a $50 NON-REFUNDABLE jury fee. Work to be exhibited must be represented in your jury images. Enclose the four images that accurately represent the body of work to be exhibited; work shown in the images must be representative of current work, and no more than three years old. There will be a $50 NON-REFUNDABLE jury fee for each application.
Booth Slide/5th image must be of a display of the artist's work, showing overall continuity and presentation of your current body of work. The fifth image is mandatory. If a booth image (constructed tent & exhibit) is not available, submit an image taken of a grouping of works representative of the works to be exhibited at the show. The purpose of the booth image is to ensure the artist has a complete body of work, which is represented both in the first four images and also within image #5. It also helps identify the scale of the artist's work. Note: this is a blind jury process; please avoid submitting booth images with any identifiable sign, or photo of the artist themselves. You may want to review the Image Preparation page on Zapplication® prior to starting your online application.
NOTE – please be sure to include your pricing on your slides. We want people to be able to shop for several different items. Good price points will help you sell!  We are providing branded shopping bags we love to see people walk away from the Market with their bags filled!!

Jury - A jury panel of 3 art professionals and collectors will jury the media using a 1-7 scoring system (no use of 4). The top 52 scores will receive an invitation to participate. The waitlist will be artists who score within 1 point of the cut- off score.
It is the artist’s responsibility to identify the category for which they would like to be juried. Please choose the category which best describes your work. If you do not choose a category (medium) your application will not be processed. Artists may only show work in categories and body of work selected by the Jury.
Categories - This is a Market event we understand you will may have a variety of items to sell. Please select your main catagory but include photos of all items you will be selling.

Categories are used by the Arts Festival as a tool for organizing artists' images into logical, related groups for the jury's review. While a balanced show that equitably showcases both works of fine art, foods, gifts and fine contemporary craft, food and innovation as well as diversity is a principal objective, there is no quota or entitlement by category.
Bath and Body Products: Unique handmade or specialty bath and body products for both men and women. Soaps, lotions, bath oils, body scrubs etc.
Clayworks: All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.
Digital Art: This category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. Work in this category must be in limited editions, signed and numbered on archival quality materials. Traditional photographs taken through a digital media should apply in the photography category.
Drawing: Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks and washes applied by pen or brush are to be entered in this category.
Fiber: All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry, quilting and papermaking. Handmade papers, handmade holiday cards, handmade gift wrap and gift tags, journals, hand painted or hand dyed linens. Silk screened fabrics and alike will be considered. Uniquely handmade clothing will be considered. Monogramed items too! Hand painted or hand crafted modifications are accepted.
Fine food items: Small-batch prepared foods suitable to share with friends/family for the season. Sweet and savory items will be considered. We may request samples!! Holiday packaging encouraged
Furniture: Small home furnishings for urban loft dwellers. Lamps, tables, dishes etc
Gift Baskets: Holiday inspired gift baskets for home, pets, the wine lover, the beer guy, sports teams
Glass: Painted glass, hand blown or fused glass is permitted.
Home décor: Especially hand crafted holiday inspired decor, ornaments, wreaths, floral decor, potpourri, candles and alike will be considered.

Printmaking: Printed works for which the artist's hand manipulated the plates, stones or screens
and which have been properly signed. Limited and numbered as a limited edition may also be entered in this category. Printmakers are required to disclose both their creative and printmaking processes.
Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials must be entered in this category. No commercial casts, molds or production studio work is allowed.
Metalworks: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed.
Mixed Media 2d: This category includes 2 dimensional works that incorporate more than one type of physical material to produce.
Mixed Media 3d: This category includes 3-dimensional works that incorporate more than one type of physical material to produce. Includes non-sculptural work as determined by the artist.
Other: Do you have something innovative, crative and fun that we haven't thought of? This is your catagory.

Painting: Works created in oils, acrylics, watercolor etc. are in this category.
Pets: All types of gifts for pets will be considered. Pet treats and clothing! Santa Paws will be available for pictures at the event! Please no mass produced items.

Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, are included in this category. Photographers are required to disclose both their creative and printing processes. Limited edition signed photographs are allowed.
Sculpture: Three-dimensional original work done in any medium.
Toys: Any kind of unique toys for children or adults. Especially those that are hand crafted will be considered
Wearable Items: Uniquely designed handmade wearable items will be considered. Embellished wearable items such as sneakers, clothing, handbags etc. will be considered.  Monogramed items too

Wood: Original works in wood that are hand-tooled, machine-worked, turned or carved are accepted in the wood category.


Rules & Regulations
  1.   Artists must be present with their work at the Market. Representatives may not attend in place       
        of the artist.

  2.   The Market requires photo identification at check-in to ensure compliance.
  3.   All work must be original, handcrafted work and/or limited editions of the artist's work.

  4.   Artist guarantees the accuracy of the description of the works presented and the authenticity of
        the work as the creation of their own hands.

  5.   It is the artist’s responsibility to identify the category for which they would like to be juried.     
        Please choose the category which best describes your work. If you do not choose a category    
      (medium) your application will not be processed. Artists may only show work in categories and   
       body of work selected by the Jury. (Maximum 2 categories per artist)

  6.  All work exhibited must be of the quality, category and body of work of that shown in the images

  7.  Work done by a production studio is not acceptable.

  8.  All work must be designed and executed by the accepted artist.

  9.  Your exhibited art must be original and your own creation.

10.  No use of commercial kits or molds.

11.  No more than two artists may collaborate on work. Both must be included on and sign the

12.  Exhibiting artist are required to display an artist’s statement and their booth number sign (distributed at check-in) in a prominent place within their booths.

13.  33% of all 2-Dimensional work displayed must be original. Artists must define reproduction or limited edition throughout their artist’s statement and disclose this information on the individual piece. 

14.  Artists who break down displays or depart before closing time on any day of the Market will not be allowed to return the following day or to future shows unless approved by festival director prior to departure.

15. Storage of supplies must be kept within the space or hidden under a table and covered by black fabric (no   tarps or plastic) along the back of booth. 

Refund Policy – Refunds requested prior to the market will be considered by committee. Application fees are NON REFUNDABLE.
State of Texas Sales Tax - All Artists are responsible for collecting and paying State of Texas sales tax. No commission on sales will be paid to Midtown Mistletoe Market.
Packaging -  We are a sustainable community so there will be no plastic grocery bags allowed on the site. We will be providing Midtown reusable Mistletoe Market bags to you for your patrons. Be sure that your boxes and packaging are appealing and holiday inspired! Bows and wrapping encouraged!

This is a “family friendly” event.  Please keep that in mind when choosing items to share with the community.
NO alcohol may be brought into the event site.  NO glass containers allowed. This is a No Smoking Park.

Any breach of the rules forfeits all rights of the vendor/artist, may result in immediate removal from the show without a refund.

Booth Information
After your acceptance has been determined, you will be notified.
This is a holiday destination market -
Because of that we are creating a certain style, look and feel for this event
We will be providing the complete setup - including either a custom made red and white tent or a white tent and the exterior holiday decor which will be branded to this event

Booth Spaces
Selling sides must be kept tidy and visually appealing. Materials and packaging must be stored out of sight and under tables. 
Booth Space Fees:  Credit Card online using Zapplication
Single Booth red/white custom  6x10    $  150                    
OR Single Booth white 10x10               $  150
One (1) 6x6 foot buffet table
One (1) Samsonite style chair 
One (1) short white plastic table cover
Interior lighting will be provided
Additional tables are $10
Additional chairs are $5
Additional short white plastic table cover $6
Additonal walls $10
Additional electricity can be provided for an additional fee
Booth Spaces Individual booth assignments are made to create an appealing mix of media. Assignments are at the sole discretion of Midtown Mistletoe Market and the Festival Director and are not interchangeable or transferable; each artist is assigned either a 6’ x 10’ custom tent space or a 10' x 10' white tent space. The Market does its best to honor artist neighbor requests or special needs.
LIMITED DOUBLE BOOTHS AVAILABLE $225 for a double booth - white only, two (2) Samsonite style chairs and two (2) 6 ft tables

Please note the custom tents are beautiful! They are 60 SF not the standard 100 SF. Be creative with your setup - use boxes, smaller tables and trays to create levels in your space. You will be able to hang things from the poles. If you have specific questions/needs about your setup reach out to me directly - Cynthia Alvarado 713-526-7577 ext 106 

These will be professionally setup and waiting for you to show up and SET UP!
Pull up and setup - we will provide overnight security!
We will provide for your comfort:
Water and snacks, Port a Potties, Hand Washing Stations, First Aid, pull up and set up, event and over night security
HELP us help YOU create the event BUZZ - You will be provided event marketing materials for you to distribute by email or share on social media - We expect ALL vendors to participate!!
Part of being a selected vendor for Midtown Mistletoe Market is participating in our social media. Your participation is our social media is a MUST! For your success we will provide event publicity. We also have an extensive print and online presence!  Use your social media to reach out to your patrons, neighbors, co-workers, church friends and Midtown.  The Midtown demographic is 25-55 years of age, has a Smart phone, with a median income of $82K annually.
For Social Media: