Event Information

Art & Chalk Fest 2019

Museum of Wisconsin Art
West Bend, Wisconsin (Midwest)

Event Dates: 7/27/19 - 7/28/19
Application Deadline: 2/8/19 Midnight CST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Application Fee): $25.00


Event Summary

ART & CHALK FEST | JULY 27 & 28, 2019

Art & Chalk Fest features a juried selection of 60+ fine artists selling their work outdoors at the Museum of Wisconsin Art in West Bend on July 27–28, 2019. The festival takes place annually during the last weekend of July. In 2018, the museum welcomed 23,000 visitors. Vendors reported excellent sales for the weekend. Along with the artist booths, Art & Chalk Fest also features chalk artists from across the nation creating ephemeral, pavement masterpieces, and art activities for all ages, live music, food, beer garden, and free admission to the museum. 

MOWA explores the art and culture of Wisconsin. Founded in 1961, the museum’s permanent collection consists of over 5,000 works of contemporary and historic art by more than 350 artists. The 32,000-square-foot facility houses five permanent collection galleries and four temporary exhibition spaces, as well as classrooms, visible art storage, a shop, and a large atrium for public events. MOWA is situated on the banks of the Milwaukee River. The wedge-shaped structure connects to the vibrant downtown shops and restaurants of with a contemporary white footbridge.

General Information
In summer of 2018, MOWA’s surrounding four-acre green spaces transformed into spectacularly landscaped gardens. The gardens at MOWA includes a field for activities and festivals, 800 quaking aspen trees, 1,200 hydrangeas, outdoor sculptures, and interconnected walkways perfect for wayfinding or meandering. It’s a must-see destination in the heart of downtown West Bend.

Art & Chalk Fest 2019 Jurors: 
Daniel Gerhartz, Artist  https://www.danielgerhartz.com/
Debra Brehmer, Writer | Curator  https://www.portraitsocietygallery.com/

Three Best of Show honors are awarded for artist booths. Best of Show winners receive a booth space, at no cost, in next year’s festival in addition to a monetary prize. Awards are presented the last day of the festival and booth sitters are provided to the winners during the ceremony.

  • Artist Listing as participant on MOWA Website and Facebook event
  • Coffee and snacks both mornings and lunch delivered both days
  • Sign with name, city, state, and booth number
  • Listing in show printed program
  • Booth sitting and hospitality suite
Marketing to:
  • Extensive social media promotion (25,200 Facebook RSVPs in 2017)
  • Email to MOWA's 15,000+ distribution list
  • Print newsletter with a quarterly distribution of 10,000+
  • Print, digital, and radio advertising
  • … and more!


Friday, July 26       12:00–6:00 p.m. | Artist Check In and Set Up
                              6:00–7:30 p.m. | Artist Welcome Party (Museum Atrium)

Saturday, July 27   7:00–8:45 a.m. | Artist Set Up 
                               9:00 am–5:00 p.m. | Open to Public (set up concluded, all storage behind

Sunday July 28      10:00–4:00 p.m. | Open to Public
                               3:30 p.m. | Artist Award Ceremony
                               4:00–7:00 p.m. | Clean Up 
*Guard will be available Friday and Saturday night for museum campus

10' x 10' standard space
  • Includes:
  • Artist Listing as participant on MOWA Website and Facebook event
  • Artist Welcome Party (Friday, July 26 after booth set-up)
  • Coffee and snacks both mornings and lunch delivered both days
  • Sign with name, city, state, and booth number
  • Free, nearby parking
  • Listing in show printed program
  • Booth sitting and artist hospitality suite
Event Marketing:
  • Print, digital, and radio advertising targeted to Wisconsin, Minnesota, Illinois
  • Social Media promotion (2017 Facebook event 545K Reach, 25k RSVPs)
  • MOWA’s 7,000+ Facebook followers
  • Email to MOWA's 15,000+ distribution list
  • Print newsletter to 10,000+ distribution list
  • … and much more!
  • Artists must furnish or rent their own display equipment, including booth walls (preferably white) and weights. Booth space fee does not include electrical service.
  • Artists can share booths ONLY if application was submitted and accepted that way.
  • Artists must be present in their booth during show hours. Booth sitters are available throughout the festival upon request.
  • Artists must leave a clean space when they depart on Sunday or they will be subject to a fine.
  • Refund Deadline: May 25, 2018, less a $60 administrative fee
Please note that if you are accepted into the show, we will use your submitted photos for marketing purposes.

Booth Information
Available Booth Space: 10x10 for $155 
White booth preferred, no pets allowed

Saturday and Sunday, July 27–28, 2019 | (Optional Artist Welcome Party on Friday, July 26 at 6:00)
Move-in starts Friday, July 26 (preferred)
Special circumstances allow Saturday morning setup that must be completed by 8:30 a.m.

Important Dates: 
Application Deadline: February 8, 2019, 11:59 p.m.
Jury Date: February 22, 2019
Email Notification Date to Accepted Artists: No later than March 1, 2019
Booth Fee Deadline: Due by May 4, 2018
If the fee is not received by the deadline, MOWA reserves the right to invite another artist to fill the space

Refund Deadline: May 4, 2019, less a $60 administrative fee.