Event Information


Waterford Lakes Town Center
Orlando, Florida (South)

Phone: 407-435-1152
Event Dates: 10/27/18 - 10/28/18
Application Deadline: 9/19/18 Midnight EST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Application/Jury Fee): $25.00

You can submit up to 2 applications for this show.


Event Summary


DATES AND TIMES: The festival will take place on October 27-28, at the very start of the holiday selling season. Hours are: Saturday, 10 a.m. - 9 p.m. and Sunday, 11 a.m. - 5 p.m.

SHOW HIGHLIGHTS: ArtOrlando, presented by Spirit Media, LLC in cooperation with a local non-profit organization, heralds a new, arts-centric brand of art festivals:

  • A multicultural approach to exhibitors’ work, reflecting the diversity in the Orlando metro.
  • Artist amenities and services specifically designed to fulfill the needs of exhibitors in this event.
  • A two-day festival expected to draw up to 50,000 visitors each day (Source: Venue owner's visitor count).
  • Category cash awards with no upper dollar limit; award amounts increase with sponsorships.
  • Online gallery of every exhibitor’s artwork, at no cost to the artist, for six months post show.
  • Extensive marketing/public relations programs in both traditional and social media.
  • Attendee-friendly festival amenities, including transport of purchased art to customers’ vehicles.
  • On-site shipping capability for purchased art.
  • Patron pre-purchase program of up to $100,000 in commitments to buy.

General Information
Waterford Lakes Town Center offers easy access to popular retailers, including Super Target, Best Buy, T.J. Maxx and Bed, Bath & Beyond. The center is also home to Victoria's Secret, Ulta, Banana Republic, Old Navy, Kirkland's, Loft and Rack Room Shoes, in addition to another 100 specialty shops. Shoppers can make their visit complete by taking in a movie at the Regal Cinemas Stadium 20 Theater -IMAX and/or enjoying a meal at one of many unique restaurant options, including Cooper's Hawk, TooJay's Deli and Marlow's Tavern. Limited to 125 artists and fine crafters, all ArtOrlando booths are outside, situated near a main mall street with excellent visibility for high patron attraction. Parking for artists is nearby and ample for large crowds of festival visitors. Scheduled during the important holiday shopping season, ArtOrlando will bring the nation’s best artists together in a celebration of both fine art and fine craft. A balanced, multicultural approach will be taken to the mixture of mediums represented, insuring excellent participation of all disciplines without any single medium dominating.

All fine artists and fine crafters age 18 and older are invited to apply to ArtOrlando. Selection will be by a jury of distinguished artists and curators, as well as experienced marketers and collectors. Students under the age of 18 will be separately juried, as will early career artists, for inclusion in an emerging artist category.

Artist parking will be reserved. Security will be provided throughout the weekend. However, artists are urged to remove artwork from their booths overnight on Friday and Saturday nights. Booth sitters will be available for brief periods, limited to half hour increments, and will be scheduled at check-in. On Sunday morning, Spirit Media, LLC and ArtFest invite all artists (limit two people from each booth) to a pre-show breakfast and award ceremony.

ArtOrlando will accept applications from artists whose work meets the medium definition as listed below:

2-D Mixed Media - Art using MULTIPLE media that has a relief depth of LESS than 1/8” of an inch thick. This category includes collage, handmade paper, fiber that is not wearable, etc.
3-D Mixed Media - Art using MULTIPLE media that has a relief depth of MORE than 1/8” of an inch thick. This category is for objects which are "decorative" rather than "useful” (see FUNCTIONAL ART Category.)
Ceramics - ​Art that is Original Clay Work. No machine made or mass produced work will be accepted.
Digital Art - Work in which the original image was created by the artist, using a computer. Work must be in limited editions, signed and numbered, on archival quality materials. Photographs taken through a digital capture device (i.e. camera) must apply in the "Photography" category even if it has been manipulated in post processing using a computer. Reproductions must be in signed editions of no more than 450.
Drawing - Art that is created with pencils, charcoal, chalk, pastels, etc.
Fiber- Handcrafted fiber, straw, leather, or other similar materials. No studio production work will be accepted.
Glass - ​No molds or other forms of mass production allowed.
Jewelry - ​No commercial casts, molds, or production studio work.
Painting - ​Works created using oil, acrylic, or watercolor paints on canvas, archival paper, or handmade paper. Reproductions or giclées may not exceed editions of 450. 50% of the booth display must be original artwork. Artists must define their work in their Artist Statement and must disclose their process. ​
Photography - Art using a camera, including black and white or color digital or original prints from negatives. Prints must be made from the Artist's original work, be processed by the Artist or under the Artist's supervision, properly signed and numbered, and in editions of not more than 450. ​​​​
Printmaking - Printmaking is defined as multiple originals where the artist’s hand has manipulated the plates, stones, blocks, composite reliefs, or screens and which are properly signed and numbered in limited editions. Photocopies, giclées, or offset reproductions are not permitted.
Sculpture - Art that is 3-dimensionally sculptural and is original work done in any medium.​​
Woodwork - Original hand-tooled, machine worked or carved work. If painted or inlaid with a different material, applicants should choose 3-D Mixed Media or Functional Art.

Cash prizes and ribbons will be awarded to the artists whose work represents the highest standards of artistic achievement in their mediums. Preliminary selections for prize consideration will be made by the festival’s jury during the exhibition acceptance phase of jurying, with finalists chosen on-site during the festival. Prizes will be announced and awarded at the Sunday morning artist breakfast. Award winning 2018 artists will be exempt from jurying in 2019, although submitting a formal application and payment of the application fee will be required.

As part of its commitment to community involvement, Spirit Media holds VIP parties in one or more locations the night before the first day of each festival it produces. All accepted artists are invited to attend, discuss their art and, if space and location permit, bring and show examples of their work. Details are provided upon acceptance by the jury and the artist’s commitment to attend.

Spirit Media reserves the right to invite artists to exhibit in the following year’s festival outside the jury process, if in its opinion, inviting particular artists will enhance the following year’s event and contribute to the value of the following year’s art experience.

Application to ArtOrlando constitutes a commitment to exhibit, if accepted. Application fees are non-refundable. Booth fees, if the artist’s participation is cancelled 60 days or more prior to the event, will be 50% refundable. Cancellations made less than 60 days prior to the show opening are not subject to a full or partial refund.


Acceptance as an ArtOrlando exhibitor is dependent on the scores provided in a non-partisan jury process, with the jury composed of professionals in various capacities in the educational, creative and marketing disciplines of the art industry.

Artists must submit five (5) images for jurying , 4 representative of the artist’s work to be exhibited and 1 of the artist’s Booth display. The images should not display the artist’s name, or other identifying mark. Images submitted that do not meet this criteria may be excluded from the jury process at the festival director’s discretion. Spirit Media employs a blind jury process. Please do not submit booth images with any identifiable sign or image of the artist(s) themselves. All decisions are final. Our primary concern is the creative vision of the applicant and the quality of the work. Work must be original, hand crafted. We reserve the right to refuse any application. Artists must guarantee the authenticity of the work as the creation of their own hands. Commercial studios involved in multiple or volume production will not be considered for the show. Artists may submit more than one application, however only the booth image may be repeated. Each application must be in a different medium. If accepted in more than one medium, artist agrees that the festival management, at its sole discretion, will decide in which category the artist will exhibit.

The artist agrees that all work submitted to the jury process and displayed and represented for sale to the public at ArtOrlando has been designed and executed by the artist. All work exhibited must be for sale. Artist certifies that all jury images submitted represent his or her original work. Artist may display only work juried in the medium accepted. Artist will show photo identification at check-in, and may be required at any time to explain the process or processes used to create the work being placed on display. Show management reserves the right to act in any way consistent with the festival’s rules. Artists are required to be at their booths during all hours in which the festival is open to the public, except for short breaks. Booth sitters will be available and scheduled at check-in.

Spirit Media provides a unique form of festival invitation to artists who wish to participate in multiple events throughout the year. Upon receipt of a multi-show application, with required image uploads, Spirit Media will review the applicant’s work and, if appropriate, grant acceptance into some, or all, of the shows to which the artist has applied. A multiple show application must be accompanied by the applicable application fees for all the shows being applied to. Booth fees will be payable on the individual show schedule.

Booth Information

The application entry fee is $25, per booth. Application fees are non-refundable. No mailed, emailed or otherwise provided entry form or images will be accepted.

Basic booth fee, 10'X10': $375 Corner booth fee: $100 surcharge (if available): $475 Double booth fee, 10'X20': $750 Payment of booth fee must be made by credit/debit card or PayPal and received by September 30, 2018.

All outdoor booths must be set up on Saturday morning, from 6 a.m. to 9 a.m. Signs will be posted to direct artists to check-in. All exhibitors must sign in at the check-in station prior to unloading or proceeding to their booths. Volunteers will accompany artists to their booths. Instructions for teardown will be provided at check-in.