Event Information

Sausalito Art Festival 2019

Marinship Park
Sausalito, California (West)

Phone: 415-332-3555
Event Dates: 8/31/19 - 9/2/19
Application Deadline: 4/4/19 Midnight PST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Application Fee): $50.00

You can submit up to 3 applications for this show.


Event Summary

One of the oldest, most prestigious Art Festivals in the country -- for 67 years, the Sausalito Art Festival has set the standard for quality, variety, innovation and sheer scope of artists, as well as for a celebrated entertainment lineup, gourmet food and beverages and special exhibitions.

It's a new day at the Sausalito Art Festival:
 - We are proud to announce that Visa will be the Presenting Sponsor of the 2019 Sausalito Art Festival. Come meet the Visa executives and employees who will help make this our best year ever.
- This year, the Preview Party will be better than ever; think more preview, less party. We're going back to basics and making the Preview Party about the art, and the selling of art. Don't get us wrong, the party will still be eventful, exclusive and spectacular, but the empahsis will be on connecting art buyers with artists.
- After 67 years, it's time for a change so we're changing our look. We are pleased to be working with the Academy of Arts University to refresh the Sausalito Art Festival brand in an effort to make it more contemporary, exciting and relevant.

Application Deadline: March 31, 2019.

General Information
2019 Artist Prospectus and Application
The Sausalito Art Festival Foundation invites you to apply to participate as one of 260 premier artists showcased at one of the top Fine Art shows in the country. Held over Labor Day weekend, August 31 - September 2, 2019 on Sausalito's spectacular waterfront, the Sausalito Art Festival attracts more than 25,000 Art Collectors to celebrate the virtuoso talents of the finest regional, national, and international artists.
The Foundation’s mission is to encourage, promote, and support the arts for the community. Proceeds from the Festival are returned to the community in the form of grants and scholarships.

Festival Dates and Times Required Artist Presence:
Opening Night Preview Gala  -  Friday, August 30, 2019 from 4-7pm               
Sausalito Art Festival Day 1  -  Saturday, August 31, 2019 from 10am-7pm  
Sausalito Art Festival Day 2  -  Sunday, September 1, 2019 from 10am-7pm
Sausalito Art Festival Day 3  -  Monday, September 2, 2019 from 10am-5pm  
Important Dates
  • Application Deadline: March 31, 2019, 11:59:59 PM PST.
  • Jurying: April 
  • All notifications emailed no later than April 15, 2019
  • Accepted Artist Participation Deadline: May 15, 2019
  • Registration packets must be completed and received by this date along with booth fee. Booths are assigned by earliest completion and payment. If payment is not received by deadline, artist may be replaced by a reserve artists.
  • Refund (Full) Deadline: July 13, 2019

About the Festival
The Sausalito Art Festival draws art enthusiasts from the well educated and affluent San Francisco Bay Area and is located in prestigious Marin County. Now in its 67th year, the Sausalito Art Festival is: 
  • Rated consistently in America's Top Ten Outdoor Fine Art Festivals by Art Fair SourceBook
  • Rated in Sunshine Artist’s “Best of Shows” for over a decade
  • A winner of multiple Pinnacle Awards from the International Festival & Events Association
  • Promoted through national and regional advertising, promotion, and social media campaigns
  • Attended by Art Collectors from the San Francisco Bay Area, the Western US, and around the world
  • Qualified buying audience:
    • 28% of patrons have an average household income of over $200K
    • 69% of patrons have an average household income of $100k or more
    • 62% are returning art festival patrons
    • 67% rated the SAF the #1 Art Festival they have attended
  • The Festival is well respected for:
    • Top musical entertainment
    • Children's entertainment 
    • Food, fine wines, champagne and premium beers
  • Located on the beautiful Sausalito waterfront

Invited Artists Receive
  • Booth fee includes: white canopy, assisted load-in and load-out
  • VIP Artist Hospitality, including complimentary continental breakfast, lunch, and snacks from top Sausalito restaurants
  • Artist Relations Services and Booth Sitters
  • 24-hour on-site security
  • Artist information included in Official Festival Program and onsite signage
  • Artist listing and link to website on www.sausalitoartfestival.org 
  • Opportunity to purchase low-cost four-color advertisements in the official Festival program

Artist Awards
All award winners will receive an invitation to exhibit the following year in the Sausalito Art Festival.
Artist Notification
Notifications will be emailed and posted to each Artist’s ZAPP profile on or before April 15, 2019. 
Telephone notification will not be provided under any circumstances. Please do not call to inquire about your status.
Entry Rules and Instructions
  • Each exhibiting artist must personally check in at registration, and be on-site for the duration of the festival.  
  • Artists may not show in other festivals, exhibitions or events in San Francisco Area taking place at the same time as SAF.
  • All artists must submit a total of five (5) images for jurying (4 images representative of the artist’s work to be exhibited; 1 of the artist’s OUTDOOR BOOTH display).

Booth Image:
  • Must submit an image of your outdoor booth set-up.
  • The booth image must be recent – within the last 3 years.
  • If you do not have a current outdoor booth image please provide a description explaining details of your outdoor booth set-up.  
  • If your indoor/outdoor booth set-up is the same (with the exception of a canopy tent) then simply state that in the description.
  • We want to see what your booth will look like onsite at the Sausalito Art Festival (not structure but presentation).
  • Booth images may not be created in a computer program or manipulated, enhanced or otherwise affected by a computer in any way.
  • This is a blind jury process.  Do not submit booth images with any identifiable sign or image of the artist themselves.  If your signature is visible in the work please be sure to photoshop the signature out.
  • If a booth image is not available please call us at 415-332-3555.
The booth image shows the jury:
  • Your body of work.
  • Provides dimension and scale.
  • Shows overall continuity and presentation of your current body of work. 
Note:  The booth image is a reference, you are not juried in for ALL work represented in the booth image.  You are juried for the body of work represented in the 4 images.  For example: If you are accepted in jewelry and you have sculptural (non jewelry pieces) work in your booth image the sculpture pieces may not be displayed or sold at the festival.

As part of the application process artists must also submit an artist statement.  SAF allows up to 200 characters.  We recommend a description that provides a balance between material, technique and inspiration. Statements are read by the jurors.  Jurors are able to see the statement therefore we ask that you not personalize the information.

A reserve list (wait list) of additional artists will be selected from the submitted entries.  All decisions are final. Our primary concern is the creative vision of the applicant and the quality of the work. Work must be original and hand crafted.  Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.  The sale of non-original promotional items are prohibited. Commercial studios involved in multiple or volume production will not be considered for the show.

All work exhibited and sold must be “original works of art.” “Original work” means no copies, reproductions or facsimiles of any type. No machine reproductions, photo mechanical reproductions or commercial reproductions are permitted. No mass reproduction in combination with original, hand-crafted work is permitted. Copies from the works of masters, advertisements and widely circulated photographs are not considered original works of art and will not be permitted.

Artists may apply in multiple categories. Each medium is evaluated separately. If you apply in more than one category, only the booth slide may be repeated. Artists may display work only in the media categories in which they are accepted. For example: If you are planning on showing any type of jewelry you must be accepted in the jewelry category.

All work exhibited must be comparable to work shown in submitted images. The Executive Director reserves the right to ask that any work that is inconsistent with the juried subject be removed.

Artists accepted to the show must exhibit two-dimensional work (e.g., photography, painting, watercolors, graphics, pastels, prints and drawings) as appropriately framed and glazed pieces.  Unframed, matted works may be shown in a portfolio for customer browsing.

Collaborating Artists
If you are submitting an application as a collaborating artist/partner, you must submit the name(s) with the application and only joint signed work may be shown and sold. Below are instructions for submitting an application as collaborating artists:
  • Go to “my Profile: on ZAPP
  • Enter one of the two collaborating artists as the primary contact in the profile form (this name will always appear first in the publications and online if accepted).
  • After completing the information requested, enter the collaborating artist’s name(s) in the section at the bottom of the profile page. 
  • This information is carried over to the application for purposes of identifying a collaborative effort. 
  • You may not add a partner/collaborator after the jury. 
  • Both partners/collaborators must check-in at registration and be on-site during all 3 days of the Festival. 
  • If artists working as partner/collaborator are found to apply as a single artist, the artist will be disqualified without a refund.
  • If you have any questions or difficulties registering the partner, please contact the SAF office (415-332-3555) before submitting your application.
Price Range of Work
We expect artists to have varied prices.  We ask that the images you submit for jurying show a range of your pricing. Take advantage of the character space provided in this section and give a detailed description (see example below). Ideally we would like to see a range in the submitted images but many times the best way to show price point range is in your booth image.

Price range                   $50-$5000
Earrings range              $50-$200
Bracelets range             $150-$1000
Necklaces range           $1000-$5000

Providing a detailed description will help alleviate questions about what was actually juried in the show and more accurately portray the work the jurors will see in your booth. 

Jurying and Judging
  • Jurying is done as a monitor jury.
  • Jurying is conducted by a panel of experienced arts industry professionals and is based solely upon the quality of work as illustrated in submitted digital images. Images are viewed simultaneously, horizontally and grouped by media.
  • The jury will select a balanced show; however, there are no quotas in individual media categories. The balance of the show will be selected by the jury.
  • The integrity of the jury panel review process is paramount to our credibility among artists and to our larger success in the community. The organization strongly supports the jury review process and decisions made by the panel and will not, as a normal course of business, circumvent or alter these selections. It must, however, reserve the right to make specific changes and to determine the final composition of the show.
The Executive Director, acting on the Board of Directors’ behalf, has final authority to make such adjustments as deemed necessary and the right to invite up to 10 artists.

Application Category Definitions
You may apply in more than one category, but you must submit a separate application and separate images for each medium. If you apply in more than one category, only the Booth slide may be repeated. PLEASE NOTE: If you are accepted, you may exhibit only in that category for which you have been juried in. Artists may not apply more than once in the same category.
2-D Mixed Media
Art using MULTIPLE media that has a relief depth of LESS than 1/8” of an inch thick. This category includes collage, handmade paper, fiber that is not wearable, etc.
3-D Mixed Media
Art using MULTIPLE media that has a relief depth of MORE than 1/8” of an inch thick. This category is for objects which are "decorative" rather than "useful” (see FUNCTIONAL ART Category.)
Art that is Original Clay Work. No machine made or mass produced work will be accepted.
Digital Art
Work in which the original image was created by the artist, using a computer. Work must be in limited editions, signed and numbered, on archival quality materials. Photographs taken through a digital capture device (i.e. camera) must apply in the "Photography" category even if it has been manipulated in post processing using a computer.  Reproductions must be in signed editions of no more than 450.
Art that is created with pencils, charcoal, chalk, pastels, etc.
No machine tooling, machine-screened patterns or other forms of mass production accepted. This category is intended for handcrafted fiber, straw, leather, or other similar materials. No studio production work will be accepted.
Functional Art
3-D creations which serve a purpose such as implements, furniture, dollhouses, wind chimes, kaleidoscopes, etc.
No molds or other forms of mass production allowed.
No commercial casts, molds, or production studio work.
Works created using oil, acrylic, or watercolor paints on canvas, archival paper, or handmade paper.  Reproductions or giclées may not exceed editions of 450.  50% of the booth display must be original artwork.  Artists must define their work in their Artist Statement and must disclose their process.  
Art using a camera, including black and white or color digital or original prints from negatives. Prints must be made from the Artist's original work, be processed by the Artist or under the Artist's supervision, properly signed and numbered, and in editions of not more than 450. 50% of the booth display must be original artwork
Printmaking is defined as multiple originals where the artist’s hand has manipulated the plates, stones, blocks, composite reliefs, or screens and which are properly signed and numbered in limited editions.  Photocopies, giclées, or offset reproductions are not permitted.
Art that is 3-dimensionally sculptural and is original work done in any medium.
Original hand-tooled, machine worked or carved work. If painted or inlaid with a different material, applicants should choose 3-D Mixed Media or Functional Art.

Festival Eligibility & Rules
Eligibility: The Festival is open to all applying artists. No work by apprentices or employees will be accepted. Commercial agents, dealers, or manufacturers are not eligible to enter. No kits, molds, tumbled stones, embellished objects, or edible art may be submitted.
  • Application fees are non-refundable.
  • Booth fees are 100% refundable until July 13, 2019. After that time, booth fees are non-refundable. Cancellations must be in writing (email is acceptable).
  • Sausalito Temporary Business License Fee is non-refundable and must be paid via ZAPP in order to accept invitation to exhibit.
  • Cancellation by SAF: There is no rain policy. The Festival will operate as planned in the case of rain or adverse weather conditions unless deemed unsafe. Artist understands in the case of Force Majeure, the Sausalito Art Festival will not be liable for any damage sustained.
Artist Presence: All artists must be present on site for the Gala Preview Opening on Friday, August 30, 2019 from 4 - 7 pm, as well as during all posted hours of the Sausalito Art Festival, August 31 – September 2, 2019. Festival hours are 10 am - 7 pm Saturday and Sunday, 10am - 5pm on Monday.
Artist Check-In and Load-In: All artists will load-in on Thursday, August 29, 2019 or Friday, August 30, 2019 between the hours of 7AM - 2PM. Artists will receive a specific arrival date & time. Golf-carts and the festival load-in team will be onsite beginning at 7AM both days to assist. Artist agrees to comply with the Load-In Schedule. Artists may elect to check-in and receive their information packets on Wednesday, August 28, 2019 if pre-arranged on Artist Acceptance Form (*please note, there is NO load-in assistance available during early check-in). Festival grounds close at 6 pm on Thursday and 4pm on Friday.
Artist Statement: Exhibitors are required to submit an Artist Statement.  Materials and processes used must be disclosed in this statement.
Artist Representation of Original Artwork: Artist agrees that all work submitted to the jury process and displayed and represented for sale to the public at the Sausalito Art Festival has been designed and executed by the artist. All work exhibited must be for sale. Artist certifies that all jury images submitted represent his/her original work. Artist may display only work juried in the medium accepted. The Sausalito Art Festival reserves the right to advise artist of any work that does not meet Festival standards and may take any action deemed necessary for compliance.
Fine Art Multiples: Only limited edition, signed, and numbered reproductions of artworks are allowed. Artists must define "limited edition" through their Artist Statement and must disclose their process to the buyer. Editions may not exceed 450. Original art must occupy more than 50% of the applicant's booth space. In the case of photographers and printmakers, this means gallery quality framed work. The Sausalito Art Festival reserves the right to monitor displays of multiples and request artists to remedy violations to the satisfaction of the Sausalito Art Festival. No postcards, books, note cards, posters, or any offset reproductions are permitted.
Safety: Exhibiting artists must comply with all safety requirements, and local and state laws.

Upon acceptance exhibitors must provide Sausalito Art Festival Foundation with an appropriate Certificate of Insurance, naming Sausalito Art Festival Foundation as an additional insured pursuant to a general liability insurance policy with a minimum coverage of $1,000,000. For more information please go to http://www.actinspro.com/.
Parking: One parking space is provided for each artist free of charge. Artist vehicles may be parked only in designated areas. Artists are forbidden to park in public parking operated by local charities. Noncompliance will result in elimination from consideration for any future Festivals.
Required Licenses, Permits and Tax:
1. City of Sausalito Temporary Business License
Participating Artists are required by the City of Sausalito to purchase a City of Sausalito Temporary Business License and comply with all City regulations. The proper form is part of the Artist Acceptance Form supplied by SAF to invited Artists.  The fee for this license and is non-refundable and is due when the invitation to exhibit is accepted. 

2. California Seller’s Permit
  • All participating Artists must have a CA Board of Equalization issued Seller’s Permit on hand. Proof of said permit MUST be received by the Sausalito Art Festival’s office no later than July 1, 2019.
  • If the Festival has not received your California State Seller's Permit by the deadline, the invitation to exhibit may be rescinded and no refunds will be offered. Artists who do not comply will not be allowed to participate in future Festivals.
  • If you do not hold a current license, a link to the standard B.O.E. form will be provided on our website.
  • Link to California Seller’s Permit electronic registration: http://www.boe.ca.gov/elecsrv/esrvcont.htm
  • Participating artists are responsible for collecting and paying current California sales tax on all sales made during the Show.
  • All Artists are required by the State of CA to file a Sales & Use Tax return no later than December 31, 2018, or per their business calendar.
  • Due to SAF’s contract with the City of Sausalito, artists are required to provide a copy of their Sales & Use Tax return or a copy of the filing number to the Festival Office by December 31, 2018 as proof of payment. Artists who do not comply jeopardize eligibility for future Festivals.
Application Guidelines
1. Application fees are non-refundable.
2. Images:
  • All applications MUST contain (4) digital images representing the Artist’s work to be exhibited and (1) digital image of their booth set-up.
  • Neither the Artist nor their gallery/business name may be visible in any of the images.
  • Under NO CIRCUMSTANCES will a Photoshop or other digital drawing representation of an Artist’s booth be accepted. The image submitted must be an actual photograph.
  • If you do not have an image of your actual booth set-up, please photograph a "mock booth" against plain walls, showing a grouping of your work and interaction (in order to reflect scale).

3. Artist Statements must NOT contain the name of the Artist or their gallery/business name. 

4. Collaborating Artist Policy:
  • A collaborating Artist is defined as participating in the creation of artwork; not a business manager/partner, spouse, or assistant.
  • Assistants, employees, office, or other support staff are NOT considered to be collaborators. If an artist has a helper who assists the artist with frames, set up, selling, paperwork, etc. but she/he is NOT producing the work under his/her own or team name, this person is NOT a collaborator. This person may be your assistant at the Festival.
  • If a collaborating artist name is not listed on the application, it cannot be added at a later time, and will not be listed in the program or on the Artist list.
  • Collaborating artists may apply as a single entry only. No more than two (2) artists working as a team may collaborate in the design and creation of any art work submitted with the application or chosen to display at the Festival.
  • If accepted, only one (1) booth will be issued, and only finished work that is the result of the collaborative process may be displayed and sold at the festival.
  • A description of each member’s involvement in the creation of the artwork must be in the Artist Statement.
  • Both artists are required to check-in and to be in attendance all three (3) days of the festival, unless other arrangements are requested in writing and agreed to, prior to the festival.
  • Whenever possible, all work displayed at the Festival must bear the signature or mark of both collaborators.
5. Incomplete applications will not be forwarded to the Jury for review.
6. An Artist may apply more than once in the same category.
7. Artists applying in more than one category MUST use new images that reflect the work in that category. Only the booth image may be repeated.
8. All Applications will be made online via ZAPP at https://www.zapplication.org/
9. Application fee due at time of processing.  $50 fee due no later than 11:59pm on March 31, 2019.
For payment of fee by check, mail to:
Sausalito Art Festival
PO Box 10
Sausalito, CA 94966

Booth Information
Participation Agreement and Booth Fee:
The Artist agrees to return a completed and signed Artist Acceptance Form, including full booth fee and fee for City of Sausalito Temporary Business License no later than May 15, 2019.

Booths will now be assigned only upon full completion of payment & registration.
2019 Booth Fees for Invited Artists
All booth fees include the required $70 City of Sausalito Temporary Business License (filed by SAF)
Single Inline (10x10 without corners) - $1,495
Single aisle-walkthrough (10x10 with 2-10 ft open sides) - $1,795
Single Corner (10x10 with 2 10ft open sides) - $2,095
Double Inline (10x20 without corners) - $2,995
Double aisle-walkthrough (10x20 with 2 20ft open sides) - $3,195
Double Corner (10x20 with 1 10ft open side and 1 20ft open side) - $3,195

Event Site Map: View Site Map