Event Information

Morning Glory Art Fair 2019

Fiserv Forum in downtown MKE
Milwaukee, Wisconsin (Midwest)

Phone: 262-894-0038
Event Dates: 8/10/19 - 8/11/19
Application Deadline: 4/2/19 Midnight CST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Jury Fee-Non-refundable): $35.00

You can submit up to 2 applications for this show.


Event Summary

We are thrilled to share exciting news about the 2019 Morning Glory Art Fair with you.

•  Our NEW VENUE is Fiserv Forum's plaza in downtown Milwaukee

•  Our media categories now include PAINTING AND ASSOCIATED 2D MEDIA

•  To reflect these changes, our name is now MORNING GLORY ART FAIR

  • "I rate Morning Glory in my top 5 shows over the past 5 years."
  • "You have a quality show with educated art buyers. Your volunteers were EXCELLENT! Keep up the great work!"
  • "This was a very successful show for me. The patrons at this show appreciated my type of work and relative to other shows, I sold a lot." 
  • "I have a following, and the quality of the art is very good – the customer is there to purchase."

The Morning Glory Art Fair is open to artists 18 years or older working in ceramics, digital art, fiber-wearable, fiber non-wearable, glass, jewelry-metal, jewelry non-metal, leather, metal, mixed media, painting and all associated 2D media, photography, printmaking, sculpture or wood. 

Important Note: Significant ​changes have been made to the show. Please read the entire prospectus.  

General Information
August 10-11, 2019, 10 am-5 pm both days
Presented by the Wisconsin Designer Crafts Council (WDCC)

Website: ​www.MorningGloryArtFair.com
Facebook: www.facebook.com/MorningGloryArtFair
Instagram: @morninggloryartfair

The show is moving to Fiserv Forum's plaza in the heart of Milwaukee's entertainment district. Fiserv Forum is the new home of the NBA Milwaukee Bucks. The 76,000 square foot plaza is located at 1111 Vel R. Phillips Ave. in the bustling north end of downtown Milwaukee. The vibrant surrounding area provides the best in Milwaukee dining and entertainment, along with ample parking and easy on/off freeway access from all directions. The plaza's flat, even concrete and paver brick surface provide for easy tent setup and visitor strolling.

The fair is open to any and all artists 18 years or older working in ceramics, digital art, fiber wearable, fiber non-wearable, glass, jewelry metal, jewelry non-metal, leather, metal, mixed media, painting and all associated 2D media, photography, printmaking, sculpture or wood. 

Please carefully read this prospectus and in particular, the show's Rules and Requirements to determine if you are eligible for the show. Jury fees are non-refundable. If you have a question about eligibility, please contact show director Beth Hoffman, 262-894-0038, morningglory@wdcc.org

The 2019 WDCC membership fee at the Artist/Affiliate level is $40.00.  We encourage you to join WDCC, thus entitling you to a lower booth fee, while at the same time supporting the organization that presents Morning Glory. See www.wdcc.org to join and for information on fees and benefits at all levels. Your membership must be current at the time of your application to qualify for the member rates.

Non-refundable jury fee

$  35.00

Booth Fee - Member WDCC


Booth Fee - Non-member.


Double Booth - Member WDCC


Double Booth - Non-member


Morning Glory uses a "blind jurying" process; artist names are not disclosed to jurors. The panel of four paid jurors, made up of working artists, gallery directors, educators and /or academic professionals, changes annually. Jurors view images on four calibrated monitors together in one location as a panel. We do no prescreen scoring.

All artists’ images are first previewed by category to provide the jurors a sense of the overall body of work submitted to the show. Then each artist’s images are viewed via the online ZAPPlication process by media category and scored on a scale of 1-7, omitting the number 4. Scores are tabulated by a separate panel, and committee members review the jury scores and balance the media to ensure a dynamic, exciting show for the audience. Select award winners from the previous year and current WDCC Board members are jury-exempt. Additional artists, selected by their jury scores, are placed on a waiting list and are notified if and when space becomes available. Up to 5% of Morning Glory Art Fair artists may be invited at the show director's discretion. 

All proceeds from sales go directly to the artists. Each artist is responsible for collecting and reporting Wisconsin sales tax. A registered seller’s permit form MUST be on file with the show before setting up. Download a Wisconsin Temporary Event Operator and Seller Permit at https://www.revenue.wi.gov/DORForms/s-240f.pdf, or download a fillable fields PDF from the Morning Glory website.

In 2019, a variety of cash awards and gift certificates totaling over $6000 will be presented. Artist awards will be presented Sunday morning.

Overnight security is provided by the Milwaukee Bucks' Security Staff, however, we strongly recommend that artwork or valuables of any kind NOT be left in your booth overnight. Wisconsin Designer Crafts Council, Morning Glory Art Fair, the Milwaukee Bucks and/or the Fiserv Forum will not be held responsible for loss or theft of any kind under any circumstances.

April 2 Entries due by midnight CDT
April 8 Jury convenes
April 19 Applicants notified of jury results via email
May 10 Deadline for confirming acceptance and paying booth fee
May 24 Last day for cancellations to receive refund of booth fee less $50 handling fee.
NO REFUNDS after this date.
August 9 Early set-up, noon-7 pm. Set-up will resume at 6:30 am, Saturday August 12th.
August 10-11 45th Annual Morning Glory Art Fair

Each exhibitor will be screened at the beginning of the fair by the Fair Committee to be certain that the images submitted for jurying reflect the work being exhibited. If inconsistencies occur, the artist will be asked to remove the ineligible work. If necessary, the artist will be asked to leave the fair and may not be allowed to exhibit in the future. All booth fees will be forfeited and the decisions of the Fair Committee are final.

  • ​​Friday afternoon/early eve early setup
  • Booth sitters available
  • Overnight security​
  • Color promotional postcards for artists' use
  • Full catered breakfast on Sunday
  • ATM conveniently located​
  • Image from each artist on the Morning Glory website and Facebook page
  • ​Booth sign with artist's name, medium, hometown, booth number 
  • Home Stay program offered
  • Convenient nearby parking
  • Free wifi on the Plaza
  • Timing of show works well with show circuit in Wisconsin and region
  • On-site staff and fabulous volunteers

All exhibitors are asked to donate a piece of work to the Silent Auction to raise money for the Craft Emergency Relief Fund and the ongoing work of WDCC. CERF+ is a national artists’ service organization whose mission is to safeguard and sustain the careers of artists working in craft disciplines and provide emergency resources that benefit all artists. We encourage you to visit their website at: www.cerfplus.org. The Silent Auction takes place on Saturday only. Donated artwork from our artists is greatly appreciated.

Contact Beth Hoffman, show director, at 262-894-0038 or email: morningglory@wdcc.org

1)  Artists must be present to exhibit. No spouses, sales reps, or other representatives will be permitted in place of the artists - NO EXCEPTIONS.
2)  If art is done in collaboration with another artist, one of the collaborators must be present at both check-in and in the booth.  The collaborating artist must be listed in the application. A collaborator is a person with whom an artist works directly to create the work. An associate, for purpose of definition, is one who may be another artist or business partner but offers assistance to the artist to a lesser extent than a collaborator, in the creation of the work.  An associate can assist in the booth for sales or general assistance, but the artist or collaborators must be present during the show. 

Collaborators will be listed in the show program and  booth sign, but an associate will not be listed. If in doubt, please contact us. ​When you complete your application, please insert information as you wish it to appear on your booth sign, name tags, etc.

3)  Artists must show their driver's license or other legally accepted photo I.D. at check-in. At the Fair Committee's discretion, I.D. may be checked at any time throughout the duration of the Fair. The Fair Committee may at any time question any applicant regarding their practices and processes and may require further information about those practices and processes.

4)  Artists are required to display the show-provided booth sign and are encouraged to display an Artist's Statement in their booth. Non-approved signage is not allowed.

​5)  Artist's name, business name, image of self or signature must not show on jury images, including booth photo. Only one item per image except in the case of small groupings of similar items, e.g., earrings and pendant, or teapot and teacup. If more than one item is shown, the image may be removed and the jury will see fewer than the required five images.

6)  All work in every category must be original and be designed and handmade by the exhibiting artist. Work that has been produced with commercial kits, molds, plans, pre-fabricated forms or other commercial methods and their like is not permitted. Component parts not made by the artist must play a subordinate role in the overall piece. Offset reproductions of original art may be sold but must not comprise more than 20% of exhibited work or comprise more than 20% of a booth space. Reproductions must be identified as such.

7)  The sale of items such as postcards, notecards, greeting cards or magnets is not allowed.

8)  Artists may apply in no more than two categories; each category must be different. If applying in two different categories, a full set of images must be submitted with separate application forms/fees. The work must be substantially different in execution. If accepted in two categories, only one space is allowed, unless payment is made for a double booth (if available).

​9)  No demonstrating in booth unless approved beforehand by show director. If in doubt, please ask ahead of time.

10)  Artists' booth areas must be clean upon departure on Sunday, or they will be subject to a fine.

11)  Artists are expected to act in a professional manner and conduct themselves accordingly. Likewise for show staff and volunteers.

1)  Images submitted for jurying should represent current work and be in direct proportion to the work you plan to exhibit. The quality of the booth display image will be considered as an important element in the overall jury process.

2)  The Morning Glory Art Fair Committee reserves the right to refuse any artist the right to exhibit work that is not consistent with submitted images or does not comply with stated requirements. If the Fair Committee finds an artist in violation of these requirements, the artist will be required to remove the offending work or vacate entirely, at the discretion of the Fair Committee. No refund will be given upon being required to vacate. Decisions of the Fair Commitee are final.

3)  In submitting an application, the artist agrees that their images may be used for publicity purposes unless show director is notified otherwise. Artists warrant that they have the right to submit photography of their work and they grant WDCC the limited right to reproduce these photographs for the purposes of jurying, publicity and display.

4)  The committee reserves the right to change artists' categories if necessary.

5)  Be sure to read information about our show-within-a-show, the 5th annual iMaGine Project (see below). 

Original images made with the assistance of computers and computer programs designed to create, design, produce or manipulate artwork.

Artists who have both fiber wearable and fiber non-wearable work must submit images in both categories in order to be juried into both categories.  If accepted in both, then wearable and non-wearable may be shown in the same booth or a double booth may be purchased if available.

Only artists accepted in the jewelry metal & jewelry non-metal categories may exhibit or sell jewelry. All jewelry, regardless of materials, must be entered in one or the other of these two jewelry categories. The majority of components in jewelry must be handcrafted by the exhibiting artist. Work assembled primarily from commercially produced units, including beads, is not allowed.

Stringing of purchased beads without added artist embellishment or design does not meet our jurying criteria.

This category includes both 2D and 3D works that incorporate more than one type of material to produce.

This new category includes oil, acrylic, charcoal, pastel, crayon, chalk, watercolor, graphite, pen and ink, egg tempera and colored pencil.

Includes any images taken with any type of film or digital camera, and printed on any form of conventional or digital printing process without any exceptional enhancements or additions.  Photographers should post the process used for the printing of their photographs.

Booth Information
1)  Artists are responsible for providing their own display materials including weights and walls that are of quality standards to convey a professional look. A tent is highly recommended.

​2)  There is space for up to 150 artists. Spaces measure approximately 10’ x 10’, with additional space for storage in most booths. Only one exhibitor/partnership is allowed per booth space. A limited number of double booth spaces are available on a first-come, first-serve basis.

3)  Electrical is not included in booth fee. Use of generators is not permitted. Battery-powered lighting is acceptable.

4)  There is no staking allowed on Fiserv Forum grounds. You must come prepared with appropriate weights for your tent in case of inclement weather conditions. Tents will be on concrete, paver bricks or a combination of the two. 

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