Event Information

New Mexico Artisan Market 2019

Hotel Albuquerque Old Town / Santa Fe Convention Center
Albuquerque / Santa Fe, New Mexico (West)

Phone: 505-750-0520
Event Dates: 11/29/19 - 12/1/19
Application Deadline: 5/31/19 Midnight MST

The application deadline has passed.


Images: 5 (a booth shot is required)

Fee (Jury Fee): $35.00

You can submit up to 2 applications for this show.


Event Summary
New Mexico Artisan Market Events
DATE: March 1st, 2019

Event Summary
New Mexico Artisan Market (NMAM) is excited to launch its popular boutique shopping event, and just in time for the holiday seasons. NMAM is proud to bring guests a newly unique market experience that exclusively showcases over 100 juried artisans, bringing the best New Mexico has to offer in a high quality and curated marketplace. Located in the historic Sawmill District of Albuquerque, this widely advertised event will be celebrated over the Thanksgiving holiday weekend, which brings out over 20,000 festival shoppers alone, who value supporting local artisans. NMAM is vignetted inside the ballroom of Hotel Albuquerque which provides easy access for free parking and set-up, as well as vendor exclusive hotel rates and discounts to be enjoyed during and outside the hotel’s property. We are very proud to announce that we have also received a grant from the City of Santa Fe to host our event at the Santa Fe Convention Center over Presidents weekend in February 2020. PLEASE CONFIRM IF YOU WOULD ALSO LIKE TO BE CONSIDERED FOR OUR SANTA FE EVENT BY ANSWERING “YES” WHEN ASKED ON OUR APPLICATION. OUR JURY FEE OF $35.00 WILL COVER BEING JURIED FOR BOTH EVENTS, BUT DOES NOT INCLUDE ALL OTHER FEES FOR EACH EVENT.

General Information
DATES: November 29th, 30th, & December 1st, 2019
February 15th, 16th, 17th, 2020

Friday 11/29/19: Artisans set up from 6am-10:30am / event opens 11am – 5pm/ Artisan Party 5:30-7pm
Saturday 11/30/19: Artisans set up from 9am-10:00am / event opens 10am – 5pm
Sunday 12/1/19: Artisans set up from 9am-10:00am / event opens 10am – 5pm
TIMES for Santa Fe EVENT: 
Friday 2/14/20: Artisans set up from 12pm-4:30pm / Artisan Party from 5-6:30pm
Saturday 2/15/20: Artisans set up from 9am-10:00am / event opens 10am – 5pm
Sunday 2/16/20: Artisans set up from 9am-10:00am / event opens 10am – 5pm
Monday 2/17/20: Artisans set up from 9am-10:00am / event opens 10am – 5pm

LOCATION: New Mexico Artisan Market is excited to host two events over 2019/2020!
Our first event will be held inside the beautifully decorated Alvarado Ballroom at Hotel Albuquerque, Old Town (800 Rio Grande Blvd NW, Albuquerque, NM 87104). Our second event will be held inside the Santa Fe Convention Center (201 W. Marcy St., Santa Fe, NM, 87501).
ADVERTISING AND PROMOTIONS: Along with online promotion through the NMAM website and with Heritage Hotels & Resorts, Inc. as the main sponsor for NMAM, a robust marketing and advertising strategy will be rolled out over multi-media channels, which may include exclusive exposure through television, radio, billboards, newspapers, magazines and local publications reaching over 2 million people, extensive public relations, and online advertising and hotel Eblasts, as well as those provided by our online partner ZAPP®.
Heritage Hotels Market Reach Alone:
  • 600,000 Email Contacts - Ensuring we promote our artisans to the fullest, Heritage Hotels will inform its loyal customers via direct email, which means, 500k people who want to know what Heritage has going on. 
  • Heritage Magazine - Aside from promoting in leading publications, Heritage Magazine is the hotel’s exclusive magazine with 200k copies in circulation across the southwest and west coast. It’s also actively placed in over 1,740 Heritage Hotels guestrooms.
  • Heritage’s Calendar of Events - Over 1 million copies of the hotel’s event calendar, featuring the New Mexico Artisan Market, will be distributed nationwide through leading magazine publications.
Exclusive Artisan AMENITIES: We understand that our local artisans need opportunities that help them grow their market reach with affordability in mind. Locals supporting locals is the only way to build a successful creative economy. In doing so, along with our competitive booth pricing, we are also proud to offer our accepted artisans further discounts no other market can provide.
  • Exposure to resale commercial buyers
  • Six-month FREE member’s subscription on our website:
    • Connect to local and out-of-state merchants looking for New Mexico artisans.
    • Two promotional marketing Eblasts per year
    • Networking with other local artisans
  • Steeply discounted room rates at three of Heritage Hotels’ Albuquerque properties for November event:
    • Hotel Chaco - $149 per room night
    • Hotel Albuquerque - $89 per room night
    • Nativo Lodge - $69 per room night
  • Delicious coffee, tea and pastries catered by Hotel Albuquerque in the morning.
  • Artisan Lounge - a private area dedicated for artisans to relax while enjoying their lunch.
  • Artisan Lunch Discount - Affordable and healthy lunch options provided by Garduños Restaurant. 
  • Artisan Cocktail Party – A delicious way to unwind from the day and mingle with fellow artisans over craft cocktails, h'ordeuvres, and music on Friday evening. Two free drink tickets per artisan will be issued. From 5:30pm-7pm Friday Nov. 29th at Q Bar inside Hotel Albuquerque.
  • Free admissions tickets for up to 10 guests (issued upon request).
  • Free WiFi.
  • Free parking.

HOW TO APPLY: All artisans must register on ZAPP® (www.zapplication.org) in order to submit individual applications and can be quickly linked through our website: nmartisanmarket.com.  ZAPP® profiles are free to artisans, but does not waive the jury fee. You must include a bio about yourself and your work that is at least 200 characters long. Please include your social media handles (@), hashtags(#), and website so we can best promote you when we announce your acceptance. The images you submit should best represent you, your works, and your booth or merchandise display if you do not have a booth shot. The first image should be a head shot or you at work on your product/art (please upload this to your ZAPP profile titled "Artisan Photo" as a product/art image with zeros ["0"] for sizes and prices). Three images should be of your work/goods/products plus one image of your booth or merchandise display must be uploaded.  Please review ZAPP® online resources on how to upload images if you need more assistance.

ELIGIBILITY: All artisans will be selected by a jurying committee. Each juror will review the submitted images of each artisan and select based on a scoring system of 1 (low) to 7 (high).  Jurors will look for these qualifying criteria per category: quality of products, authenticity, mastery of trade skills, originality, design, marketability and booth display.

Body products/Candles, Ceramics, Fashion, Folk Art, Furniture Design, Glass, Home Goods & Décor (Lighting, Kitchen, Living and Decor), Jewelry, Leather Goods, Metal Works, Musical Instruments, Painting, Paper/Stationary, Photography, Recycled/Upcycled, Sculpture, Specialty Foods (must be locally made), Textiles/Fiber (Blankets, Baskets/Rug Weavings), Woodworking/Carvings.

  • May 31st, 2019: Application deadline to apply.
  • June 30th, 2019: Final jury selections made. Artisans will be notified of acceptance after this date.
  • August 16th, 2019: Deadline for Albuquerque’s event booth fees, payment must be received.
  • October 11th, 2019: Deadline for Santa Fe’s event booth fees, payment must be received.
  • November 29th, 2019: Opening Day! Check-in and set-up begins at 6am–10:30am. Must be set-up by 11am
  • November 29th-Dec. 1st, 2019: Market continues until Sunday, with tear-down beginning at 5 p.m. on Sunday.
  • February 15th-17th, 2020: Santa Fe Event over Presidents weekend.
SECURITY: Overnight security for the shows is provided, but each artist is ultimately responsible for their own property. Neither New Mexico Artisan Market, Heritage Hotels & Resorts, Inc., or New Mexico Multi Cultural Foundation and any of its employees, volunteers, directors, security or insurance company are financially liable for losses or damages of any kind. Exhibitors are responsible for their own insurance coverage.  
Payments: All payments should be made by credit card or check before the application deadline. $100 will be deducted from cancelation refunds. Checks should me made out to: New Mexico Multi-Cultural Foundation and a memo line to read "NM Artisan Market". 
Mailing address:
New Mexico Multi-Cultural Foundation
Attention: NM Artisan Market, C/O Chris O’Donnell
201 3rd Street, NW, Suite 1140
Albuquerque, NM 87102


All applicants must:
  • Be residents of New Mexico and provide valid documentation, ie: driver’s license, state issued I.D., passport, or utility bill in their name.
  • Fill out a separate application for each category and will be charged the jury fee of $35.00 for each application.
  • All applicants must submit a total of 5 images through ZAPP®. All must be promotional quality with variety of products, one of which must include their booth display (3 images of products, 1 head shot or you working on your product/art, and 1 image of a booth or merchandise display).
  • Present products that they plan to display and must be produced or designed themselves, or are products/goods that are unique to their local business.
  • Submit a high-resolution logo for included signage in these two file formats: .jpg and .png
  • Include a bio with social media handles, hashtags, and website addresses to best promote you by.
  • Pay all ABQ event fees in full before August 16th, 2019 & all Santa Fe event fees in full before Oct. 11th, 2019.
ARTISAN RESTRICTIONS: Artisan’s selling products that they did not create, craft, make, design, invent, or fabricate will be exempt from the market. Products must be displayed in a clean and organized fashion. Do not display any products that have not been submitted for jurying and accepted. Artisans must have enough inventory to sell through the full duration of the market. If an artisan does run out of inventory, the artisan must still appear at their booth with samples of products and marketing collateral (business cards, postcards...) and failure to do so will exclude the artisan from future events. Alcohol sales and distribution is not permitted. Products that are highly flammable and corrosive are not permitted. No open flames are permitted. Please do not display products that would be considered offensive and not family-friendly. Artisans will be required to remove anything that does not fit within the market’s guidelines and will be asked to leave for not cooperating.

WAIT LIST POLICY: If an artisan cancels, the booth will be offered to an artisan on the wait list. Artisans selected from the wait list are selected on an individual basis and for the best needs of the market.

ARTISAN PRESENCE: Artisans must be present to represent and showcase the products accepted by the jury. Representatives are not allowed to attend in place of the artisan. Artisans must appear for the full duration of the market’s event.

SPECIALTY FOODS & PRODUCTS: We encourage all our artisans to engage their customers in creative ways. Specialty food and product sampling is key to the market experience. All artisans displaying in this manner should maintain a clean environment that does not become disorganized looking and keeps a clean appearance throughout the experience with proper containers and trash disposal methods (Styrofoam is not permitted).
WEBSITE ACKNOWLEDGEMENT: We are proud of our local artisans and therefore have a dedicated page on our website for showcasing them further for up to Six Months, after which they can join our membership page to get connected to merchants (see artisan amenities for more details or visit our website: nmartisanmarket.com). Please provide high-quality images of yourself and your work. Images that are not professional looking may not be represented. Remember, our goal is to promote YOU! Let us know if you are not interested in participating.

SALES TAX AND BUSINESS REGISTRATIONAlbuquerque, New Mexico sales tax is currently 7.875%. Santa Fe, New Mexico sales tax is currently 8.438%. Artisans are responsible for collecting and reporting their own taxes.   

PAYMENT, REFUNDS AND CANCELLATION POLICY: Payments for both events are expected in full by each events payment deadlines. Partial payments will not be permitted. For Albuquerque’s event, all payments must be made by July 26th 2019. Cancelations made before July 26th will incur a $100 cancelation fee, which will be deducted from the returned amount. No refunds will be permitted after July26th. For Santa Fe’s event, all payments must be made by September 20th. Cancelations made before September 20th will incur a $100 cancelation fee, which will be deducted from the returned amount. No refunds will be permitted after September 20th. If booth fees are not paid in full by the payment deadlines, booth may be cancelled and resold without a refund. Late payments will not be accepted and the booth will become available to an artisan on the wait list. Please contact us directly if special circumstances require late payments.

PETS: Only service pets are permitted at the event and require proper documentation of proof. 

CHILDREN: Children accompanying artisans must always be accompanied by an adult and may not roam freely around the market.

Booth Information
BOOTH SPACES & PRICING: Separate payments for ALL fees are required for each event
(See Important Datessection for payment deadlines)
  • 6x8 booths are $400
  • 8x8 booths are $425
  • 8x10 booths are $450
  • Main Entrance booths are $525
  • Corner booths add $35
  • Electricity $75 per booth
  • Pipe and drape - Included
  • Signage Included – Base level booth signage includes business name and booth number, any additional must adhere to the booth display guidelines.
  • Table, tablecloth, chairs, and a wastebasket – Included 
BOOTH DISPLAYS AND STRUCTURES: Artisans booths must be displayed in a clean, welcoming and attractive aesthetic. Artisans will be provided with a base level of display and should brand out from this.
Base level display includes:
  • White pipe and drape
  • One 6’ table and two chairs for 8x8 and 8x10 booths, one 6’ table and one chair for 6x8 booths. All booths get a white tablecloth and a wastebasket.
  • Signage - Artisans must provide NMAM with their store/brand name or personal name & city they are from to be printed on their booth signage. No logos just the name. This signage must stay in place through the duration of the events.
Booth Display Guidelines:
  • Displays must be contained within booth boundaries.
  • Artisans that build out with extra displays/shelving, must have solid fire-proofed display panels/materials to mount on, must contain it within their booth’s footprint, keep the height under 6’, and not disrupt the view of their neighbor.
  • Free standing fixtures are permitted, but not to clutter the booth space.
  • Do not attach anything to the pipe and drape. Any fees associated with damage incurred by the artisan will be the responsibility of the artisan to pay.
  • Branded booth signage must be displayed within the booth’s boundaries and without obstruction to neighbors or aisles.
  • No signs promoting products “For Sale” "Sale" or "% Discount" are permitted. All signs should look professional.
  • No signs or flyers advertising other shows or businesses.
  • Conceal any storage areas, bins, wastebaskets, etc. from view 
  • Do not set up exhibitor chairs in aisles. If not in use, fold and store out of view or request they be removed.
SHARED BOOTH: No shared booths are offered.

SET-UP/TEAR DOWN: Artisans are responsible for set-up and take-down of booth, and general clean-up at the end of each day. Artisans are not responsible for tear-down of anything included in the base level display.
Event Site Map: View Site Map