Event Information


Midtown Mistletoe Market 2019

Midtown Park 2811 Travis Street
Houston, Texas (South)

Phone: 713.526.7577 ext 106
Event Dates: 12/6/19 - 12/7/19
Application Deadline: 9/29/19 Midnight CST
42 day(s) and 23 hour(s) remaining


Images: 5 (a booth shot is required)

Fee (Non Refundable App Fee): $25.00


Event Summary
We are looking for artisans, makers and designers that display exceptional quality and innovation in their work and products! Our booth spaces sell out so please apply early!!

Midtown Mistletoe Market is a destination market - This high energy NYC style holiday inspired market features contemporary craft, makers, fine foods and artists selling their original and series works, located in the heart of Midtown Houston in Midtown Park.  Midtown Park encompasses 3 acres and is surrounded by, hi-rise living in Houston’s most walkable community. The park is located next to the METRORail McGowen Stop, has a 400 car underground parking amenity, a children’s playground, a performance pavilion, a dog park and public art.
Midtown Mistletoe Market is produced by the Midtown Cultural Arts and Entertainment Committee. The Market is coordinated by Festival Director Cynthia Alvarado, CPM®, with over 14 years of art festival management, and her experienced event team. Creating a destination market that is a clean well managed event is the priority for this management team.  

This year our festival will offer the opportunity to participate in a beautiful outdoor setting with custom made red and white tents and holiday décor. This event will also include strolling holiday carolers, Santa Paws, DIY craft stations, holiday themed public art installations, food trucks and cultural arts performances in keeping with the season.   


General Information
This is a very well attended show and vendors report their best annual show! BIG SALES!!
There are 400 available underground parking spaces, and the park is located at the McGowen METRORail Stop. We also have a hefty public relations budget this will be the holiday market!

FYI - the attached site plan is a DRAFT setup for consideration. We may change the setup at any time prior to the event*** The plan does give you a good idea of where things will be situated on site

– Midtown Mistletoe Market –
Friday, December 6, 2019 from 5PM to 10PM
 Saturday, December 7, 2019 from 10 am to 6 pm

Show Load In for Artists:  Friday,  December 6th starts at 1pm
 Saturday, December 7th starts at 8am
Show Load Out: Saturday, December 7th starts at 6PM to 10PM

Friday, December 13, 2019 - 5PM to 10PM
Saturday, December 14, 2019 – 9AM to 7PM

Security – 24 hour on-site security from load-in through load-out. Vendors/Artists are responsible for their artwork and property.  We utilize emergency action and artist emergency contact if a concern arises at a booth or weather hazard occurs during show closed hours. Please be sure to provide emergency contact information.

Easy Load-in & out – There is no driving onto the park.  Limited curbside loading spaces along Anita Street will be available during designated times for vendors/artists to park and dolly/hand truck your product into your booth space. If you park in the underground parking garage you can dolly or hand truck your items by elevator to your booth space.
Vendor/Artist Parking – Your designated parking will be in the underground parking area below the park. Standard size vehicles will fit in the garage. Oversized trucks and trailers will need to locate street parking. Our underground lot is patrolled 24-hours a day. There will be a $5 charge for parking. Parking fees at nearby surface lots will vary depending on the owner/management of the lot. 

We communicate with the participants through the Zapplication® email system or via direct email from our Festival Director. All load in, load out and booth numbers will be made available to you prior to the Market. 

Images - Participants are required to submit a total of five (5) images (four images of work and one booth image), a complete application along with a $25 NON-REFUNDABLE jury fee. Work to be exhibited must be represented in your jury images. Enclose the four images that accurately represent the body of work to be exhibited; work shown in the images must be representative of current work, and no more than one year old. There will be a $25 NON-REFUNDABLE jury fee for each application.
Booth Slide/5th image must be of a display of your work, showing overall continuity and presentation of your current body of work. The fifth image is mandatory. If a booth image (constructed tent & exhibit) is not available, submit an image taken of a grouping of works representative of the works to be exhibited at the show. The purpose of the booth image is to ensure the participant has a complete body of work, which is represented both in the first four images and also within image #5. It also helps identify the scale of your work. Note: this is a blind jury process; please avoid submitting booth images with any identifiable sign, or photo of you. You may want to review the Image Preparation page on Zapplication® prior to starting your online application.
NOTE – please be sure to include your pricing on your slides. We want people to be able to shop for several different items. Good price points will help you sell!  We are providing branded shopping bags. We love to see people walk away from the Market with their bags filled!!

Consideration- This is a market NOT a fine art festival. The committee and Staff and will make the decision regarding participation. The committee is looking for quality handcrafted items. Unique gift products!! Good price points - $50 or less. We understand you may have higher priced items.
It is the participant's responsibility to identify the category for which they would like to be considered. Please choose the category which best describes your work. If you do not choose a category (medium) your application will not be processed. 

Categories - This is a Market - NOT a fine art festival. We understand you may have a variety of items to sell. Please select your main category but include photos of all items you will be selling. 

Categories are used by the Market as a tool for organizing images into logical, related groups for the consideration and review. While a balanced market that equitably showcases both works of fine art, foods, gifts and fine contemporary craft, food and innovation as well as diversity is a principal objective, there is no quota or entitlement by category.
Bath and Body Products: Unique handmade or specialty bath and body products for both men and women. Soaps, lotions, bath oils, body scrubs etc.
Clay Works: All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass produced work is permitted. If multiple pieces of the same design are displayed each piece must be signed.
Digital Art: This category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. When possible the work in this category should be in limited editions, signed and numbered on archival quality materials. Traditional photographs taken through a digital media should apply in the photography category.
Drawing: Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks and washes applied by pen or brush are to be entered in this category.
Fiber: All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry, quilting and papermaking. Handmade papers, handmade holiday cards, handmade gift wrap and gift tags, journals, hand painted or hand dyed linens. Silk screened fabrics and alike will be considered. Uniquely handmade clothing will be considered. Monogramed items too! Hand painted or hand crafted modifications are accepted.
Fine Food Items: Small-batch prepared foods suitable to share with friends/family for the season. Sweet and savory items will be considered. We may request samples!! Holiday packaging encouraged
Furniture: Small home furnishings for urban loft dwellers. Lamps, tables, chairs, furnishings for children etc
Gift Baskets: Holiday inspired gift baskets for home, pets, the wine lover, the beer guy, sports teams
Glass: Lead glass, painted glass, hand blown or fused glass is permitted.
Home Décor: Especially hand crafted holiday inspired decor, ornaments, wreaths, floral decor, potpourri, candles and alike will be considered.

Jewelry: All jewelry whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials must be entered in this category. No commercial casts, molds or production studio work is allowed. No mass produced items. We want quality handmade products. FYI - this is a highly competitive category and it will be limited.

Metal Works: Includes all non-sculptural, non-jewelry works crafted from metals. No production studio work is allowed.
Mixed Media 2d: This category includes 2 dimensional works that incorporate more than one type of physical material to produce.
Mixed Media 3d: This category includes 3-dimensional works that incorporate more than one type of physical material to produce. Includes non-sculptural work as determined by the artist.
Other: Do you have something innovative, creative and fun that we haven't thought of? This is your category.

Painting: Works created in oils, acrylics, watercolor etc. are in this category.
Pets: All types of gifts for pets will be considered. Pet treats (especially organic) and clothing! Santa Paws will be available for pictures at the event! Please no mass produced items.

Photography: Photographic prints made from the artist's original image, which have been processed by that artist, or under his or her direct supervision, are included in this category. Photographers are required to disclose both their creative and printing processes. Limited edition signed photographs are allowed.

Printmaking: Printed works for which the artist's hand manipulated the plates, stones or screens
and which have been properly signed. Limited and numbered as a limited edition may also be entered in this category. Printmakers are required to disclose both their creative and printmaking processes.

Sculpture: Three-dimensional original work done in any medium.
Toys: Any kind of unique toys for children or adults. Especially those that are hand crafted will be considered
Wearable Items: Uniquely designed handmade wearable items will be considered. Embellished wearable items such as sneakers, clothing, handbags etc. will be considered.  Monogramed items too

Wood: Original works in wood that are hand-tooled, machine-worked, turned or carved are accepted in the wood category.


Rules & Regulations
  1.   Participants must be present with their work at the Market. Representatives may not attend in
        place of the artist/craftor.

  2.   The Market requires photo identification at check-in to ensure compliance.
  3.   All work must be original, handcrafted work and/or limited editions of the artist's work.

  4.   Artist/crafter guarantees the accuracy of the description of the works presented and the authenticity of
        the work as the creation of their own hands.

  5.   It is the applicant's responsibility to identify the category for which they would like to be considered.     
        Please choose the category which best describes your work. If you do not choose a category    
       (medium) your application will not be processed. Applicants may only show work in categories and   
       body of work selected by the committee. (Maximum 2 categories per artist)

  6.  All work exhibited must be of the quality, category and body of work of that shown in the images

  7.  Work done by a production studio is not acceptable.

  8.  All work must be designed and executed by the accepted artist/crafter.

  9.  Your exhibited products must be original and your own creation.

10.  No use of commercial kits or molds.

11.  No more than two individuals may collaborate on work. Both must be included on the application.

12.  Exhibitors are required to display a statement and their booth number sign (distributed at 
      check-in) in a prominent place within their booths.

13.  33% of all 2-Dimensional work displayed must be original. Exhibitors must define reproduction or limited edition on the individual piece. 

14.  Exhibitors who break down displays or depart before closing time on any day of the Market will not be allowed to return the following day or to future shows unless approved by festival director prior to departure.

15. Storage of supplies must be kept within the space or hidden under a table and covered by black fabric (no   blue tarps) along the back of booth. 

Refund Policy – Refunds requested prior to the market will be considered by committee. Application fees are NON REFUNDABLE.
State of Texas Sales Tax - All Artists are responsible for collecting and paying State of Texas sales tax. No commission on sales will be paid to Midtown Mistletoe Market.
Packaging -  We are a sustainable community so there will be no plastic grocery bags allowed on the site. We will be providing Midtown reusable Mistletoe Market bags to you for your patrons. Be sure that your boxes and packaging are appealing and holiday inspired! Bows and wrapping encouraged!

This is a “family friendly” event.  Please keep that in mind when choosing items to share with the community.
NO alcohol may be brought into the event site.  NO glass containers allowed. This is a No Smoking/Vaping Park.

Any breach of the rules forfeits all rights of the vendor/artist, may result in immediate removal from the show without a refund.

Booth Information
After your acceptance has been determined, you will be notified.
This is a holiday destination market -
Because of that we are creating a certain style, look and feel for this event
We will be providing the complete setup -

Booth Space Fees:  Credit Card online using Zapplication
Single Booth red/white custom  6x10    $ 200                    
OR Single Booth white 10x10               $ 200
Each Booth Space comes with the following
One (1) 6x6 foot buffet table
One (1) Samsonite style chair 
One (1) short white plastic table top cover
One Interior lighting will be provided  

Additional tables are $10
Additional chairs are $5
Additional short white plastic table top cover $5
Additonal walls $10
Additional electricity can be provided for an additional fee
Booth Spaces Individual booth assignments are made to create an appealing mix of media. Assignments are at the sole discretion of Midtown Mistletoe Market and the Festival Director and are not interchangeable or transferable; each artist is assigned either a 6’ x 10’ custom tent space or a 10' x 10' white tent space. The Market does its best to honor artist neighbor requests or special needs. Selling sides must be kept tidy and visually appealing. Materials and packaging must be stored out of sight and under tables. 

NO DOUBLE BOOTHS are available

Please note the custom tents are beautiful!  We have a limited number of custom made red and white tents. They are 60 SF not the standard 100 SF. Be creative with your setup - use boxes, smaller tables and trays to create levels in your space. You will be able to hang things from the poles. If you have specific questions/needs about your setup reach out to me directly - Cynthia Alvarado 713-526-7577 ext 106 

All tents will be professionally setup and waiting for you to show up and SET UP!
Pull up and setup - we will provide overnight security!
We will provide for your comfort:
Public bathrooms, First Aid, easy set up, day fo event and over night security
HELP us help YOU create the event BUZZ - You will be provided event marketing materials for you to distribute by email or share on social media - We expect ALL vendors to participate!!
Part of being a selected vendor for Midtown Mistletoe Market is participating in our social media. Your participation is our social media is a MUST! For your success we will provide event publicity. We also have an extensive print and online presence!  Use your social media to reach out to your patrons, neighbors, co-workers, church friends and Midtown.  The Midtown demographic is 25-55 years of age, has a Smart phone, with a median income of $82K annually.
For Social Media:

Event Site Map: View Site Map