Event Information


Southwest Arts Festival® 2020

Empire Polo Club
Indio, California (West)

Phone: 760-347-0676
Event Dates: 1/23/20 - 1/26/20
Application Deadline: 10/10/19 Midnight PST
54 day(s) and 2 hour(s) remaining


Images: 5 (a booth shot is required)

Fee (Jury Fee): $55.00

You can submit up to 2 applications for this show.


Event Summary
We cordially invite you to apply for the 34th Annual Southwest Arts Festival® Indio, presented by The Greater Coachella Valley Chamber of Commerce.  This highly acclaimed Festival is held at the world famous Empire Polo Club in Indio, California, home of the Coachella Music Festival. Featuring over 240 acclaimed artists showing traditional, contemporary and abstract fine works of art and quality crafts, the festival is a major, internationally recognized cultural event. 2019 attendance was over 10,000 with gross sales over one million dollars.  Be a part of one of the best art shows in the nation. 


General Information
Jury Fee: Early bird special $45 if by August 14, 2019; $55 beginning August 15, 2019 (Jury Fee is NON-REFUNDABLE)
1 Standard Booth Space (12 x 12): $340.00
2 booths (12' x 12' each): $530.00

3 booths (12' x 12' each):  $600.00

​4 booths (12' x 12' each): $700.00 (Up to 4 spaces may be requested)
Mandatory Commission: 15% of all sales are due on the last day of the festival at check-out, January 26th by 7 PM.  (If not agreeable to paying the 15% commission, please reconsider and do not apply).  Booth fees and all 3 completed forms must be received by November 15, 2019.
All fees are non-refundable. If an emergency arises, cancellations must be submitted in writing, (e-mail is acceptable) no later than December 30, 2019. If the emergency is deemed acceptable by The Southwest Arts Festival® Indio Committee and falls within the required deadline, a $100 service & accounting fee will be deducted for each paid booth.


Returned Check Fee: $50, plus an additional administration fee of $25.00 will also apply.
Clay: Art objects, either functional or decorative of earthenware, porcelain or tile, made by shaping and then firing. If multiple pieces of the same design are displayed, the artist must sign each piece.
Drawing: This is two-dimensional work that is made directly by hand using a drawing instrument onto the finished surface.  An exception is an electronic method of drawing via a digitizing device.  It is acceptable to use computer software to create an image that is subsequently printed one time only on a laser or ink jet printer.
Glass: Original handmade stained or etched glass and original handmade blown glass.
Jewelry: Any mix of materials and any method of construction used to create an artificial three-dimensional adornment intended to be worn. Mass produced items may not be exhibited.
Metal Works: Original sculptural or decorative items created in metal. May be painted or unpainted. No commercial or volume production items. All work must be signed by the artist.
Other:  Art that does not fit into any other category listed.
Painting: This category includes two-dimensional images that are not included in drawing, photography or printmaking. This includes all forms of application of paint, dyes and similarly applied materials. This category includes batik and collage. It is acceptable to use computer software to create an image that is subsequently printed one time only on a laser or ink jet printer as a painting.
Photography: This is work resulting from the use of a camera.  One-of-a-kind prints, as well as multiple prints are included.  An image created on photographic paper by direct exposure, without the use of a camera is also acceptable.  Prints made from negatives, transparencies, or digital files and manipulated with computer programs and printed on large scale ink-jet printers are included here.  Collages or assemblages of photographs, made by the artists, are included. There is no requirement to number images.
Printmaking: This category includes any method used to pull an image from a surface (stone, block, plate, screen, etc.) prepared by the artist.  The image may be deposited on any kind of surface (paper, foils, films, cloth, etc.).  Multiple copies may be made each as an original object, where each is numbered and signed.
Sculpture: Any material, or combination of materials, that has more than two-dimensions and is intended to be viewed from more than one side.  Sculpture is usually considered to be non-functional.  Size, method of construction, types or mixes of materials and number of reproductions (as in bronzes) are not limited in the category.
Textile:  Any material, cotton, wool, acrylic, gold, silver, etc. that is woven or bonded in some way that converts the original material to one that is made into a wearable item or a weaving. Factory reproduced wearable items modified or enhanced by the artists may not be exhibited.
THANK YOU FOR YOUR INTEREST in The Southwest Arts Festival®.  We look forward to presenting an exceptional and popular event that will become your favorite show of the season!

All work must be original handcrafted work.  The artist guarantees the accuracy of the description of the works submitted.  The artist guarantees the authenticity of the work as being created by his or her own hands.
  1.  All work must be original handcrafted work.  The artist guarantees the accuracy of the description of the works submitted.  The artist guarantees the authenticity of the work as being created by his or her own hands.
  2. No commercial agents, dealers or manufacturers may apply.  Mass-produced kits, molds, and embellished objects are unacceptable.
  3. All artwork must be signed.  All artwork displayed must be for sale.  Limited edition offset lithographs and giclée’s are acceptable only if signed and numbered.  No more than 30% of the total number of pieces of art in your display may be comprised of limited editions or giclee.
  4. Artist applying in more than one category must submit a separate application for each category. 
  5. Artist must be present with their work throughout the entire four days of the event.
  6. Artist may only display the work in the media category in which they were accepted.
  7. Each artist is responsible for collecting California state and local sales taxes required by law. Each artist must display on site and provide an image file (upon acceptance) a valid California State Seller’s Permit (SBE Permit). Out of state artists may acquire a CA SBE Permit at www.boe.ca.gov.
  8. Each artist is responsible for paying a 15% sales commission to The Greater Coachella Valley Chamber of Commerce at the conclusion of the festival. It is the responsibility of the artist to settle any discrepancies regarding daily sales total and commission due before leaving the premises at the conclusion of the Festival.
  9. Sales “on approval” are allowed by following procedures defined in Festival Booklet emailed to all accepted artists.  All sales “on approval” or other sales after the close of the Festival, attributed to showing at The Southwest Arts Festival® Indio are subject to the same 15% sales commission defined in handbook.
  10. Each artist, by accepting admission to The Southwest Arts Festival® Indio and paying space fees, grants permission to The Greater Coachella Valley Chamber of Commerce and its business entities to use images of their work in the printed program, website, social media post, and other digital properties, advertisement, and promotional materials for the purpose of promoting the Southwest Arts Festival® Indio. Credit will be given whenever possible for images so used, understanding that some advertising mediums do not allow sufficient space or an appropriate place to issue credits.
  11. All artists displaying in The Southwest Arts Festival® Indio must be prepared for inclement weather.  Artists must be prepared to display in bad weather, moderate winds, rain, etc.  If the situation warrants, the Festival Management will announce any change in the scheduled course of the event.  Festival management reserves the right to close the show, for a period of time as needed, should weather or other external factors pose a threat to the safety of guests.
  12. Any artists who is found to have intentionally attempted to circumvent the commission fee described in handbook, including but not limited to failing to issue a receipt for purchase or failing to record the accurate and true amount of a sale on a receipt, will be held in breach of their agreement with festival management and may be asked to leave the grounds.  The festival uses several methods to ensure accurate recording of sales without being intrusive to artists or customers, including collection of receipts at the exit and silent observers on the grounds.  If any artists are in strong disagreement with the commission arrangement or feel they may be unable to meet the receipt and commission requirements, we strongly recommend that artist not apply to this show.

Booth Information
Standard artist space size will be 12’ x 12’ to house a booth structure.  Artist must remain within their Multiple spaces (up to 4) are available.  Artists are responsible for providing all booth structures, racks, tables, chairs, display panels, lighting or other fixtures. Rebar 36” x ½” is required to anchor all display canopies.  Its use will be enforced. Other methods of staking are not acceptable. Digital image of booth structure must represent booth quality you plan to display at the festival.
Space assignments are at the sole discretion of festival management and are not interchangeable.  The Southwest Arts Festival® Indio management will attempt to honor any request but cannot make guarantees - PLEASE NOTE:  Booth assignments are first come first serve, all paperwork must be received before booth is assigned.
Jury Fee: Early birth special $45 if paid by August 14, 2019; $55 beginning August 15, 2019 (Jury Fee is NON-REFUNDABLE)
One Booth Space (12' x 12'): $340.00
Two Booth Spaces (12' x 12'): $530.00

Three Booth Spaces (12' x 12'): $600.00
Four Booth Spaces (12' x 12'): $700.00 (Up to 4 spaces may be requested)