Event Information


Woodlands Waterway Arts Festival 2020

The Woodlands Town Center, Waterway and Town Green Park (2099 Lake Robbins Dr., The Woodlands, TX 77380)
The Woodlands, Texas (South)

Event Dates: 4/4/20 - 4/5/20
Application Deadline: 10/18/19 Midnight CST
61 day(s) and 23 hour(s) remaining


Images: 4 (a booth shot is required)

Fee (Jury fee): $40.00

You can submit up to 5 applications for this show.


Event Summary
Celebrating our 15th year, The Woodlands Waterway Arts Festival is a jewel of the Texas fine arts tour and is ranked among the top arts venues in the country. This is a festival that appreciates its artists and art patrons! Set along the Waterway that runs through The Woodlands Town Center from The Marriott Waterway Hotel and Convention Center past The Cynthia Woods Mitchell Pavilion and Town Green Park, 200 national and regional artists sell their original creations. Artists benefit from the location 27 miles north of the greater Houston area with over 4 million residents and 1 million along the Montgomery County/North Houston corridor. http://www.thewoodlandsartscouncil.org/festival/

General Information
The Woodlands Waterway Arts Festival is presented by The Woodlands Arts Council, Inc., a non-profit organization with Board of Directors, Advisory Committee and more than 500 community volunteers.

The mission of The Woodlands Waterway Arts Council, Inc. is to provide regional cultural enrichment opportunities that encourage, support and promote the performing and visual arts.

Our strategic priorities are:
  • Present The Woodlands Waterway Arts Festival and other community art events
  • Offer scholarships to aspiring young artists
  • Support performing and visual art programs in the schools
  • Develop partnerships with others to create a strong arts presence in the area

The Woodlands is a master-planned community, home to over 100,000 people and over 5,000 businesses. The Woodlands Town Center is a regional draw for more than 1 million people located north of Houston in South Montgomery County. The Woodlands has over 460 world-class shops, including world renowned department stores, specialty shops, unique boutiques, and nearly 150 area restaurants.  To see more go to: https://visitthewoodlands.com/
2019-2020 Important Dates to Remember

August 1, 2019:                              Call to Artists - application available on www.zapplication.org

October 18, 2019:                         Final Application deadline at midnight (CST)

October 26 – 30, 2019:                  Artist Image Jury

November 15, 2019:                      Artist Notification of jury results via email in ZAPPlication profile

January 4, 2020:                            Invited Artist Payment deadline -Contracts and booth fees due
January 31, 2020:                          Deadline at midnight CST for refund.
April 2 & 3, 2020:                           Artist Load-in beginning at 9 AM on Thursday

April 4 & 5, 2020:                          The Woodlands Waterway Arts Festival
                                                              Sat. & Sun 10 am– 6 pm               
The host hotel is The Woodlands Waterway Marriott Hotel & Convention Center. Special rates to be announced at later date.

Refund / Cancellation Policy:  Cancellation notification must be received in writing by midnight CST of January 31, 2020. With documented notification, The Woodlands Waterway Arts Festival will refund “Total of Purchases” minus $100 processing fee. Refunds are issued by check and will be mailed to the artist's address provided in ZAPPlication.

Submit notification by email to sally@thewoodlandsartscouncil.org. No refunds after midnight of January 31, 2020.

Apply online at www.zapplication.org. We use ZAPPlication for communication and marketing information. Be sure your profile information is current and correct in ZAPPlication. Please use proper capitalization. 

Each Artist is required to submit a total of four (4) images (three images of work and one booth image), and one complete application per entry along with a $40 NON-REFUNDABLE jury fee per application.
If an artist has work in different media categories or distinctly separate bodies of work within one category, they may apply with multiple applications (up to five).

All work must be original work made by the applying artist.
Work to be exhibited must be represented in the jury images. Types of work not reflected in your submitted images will be noted by the judges at the festival and future festival participation may be denied.

For each medium entered, include three (3) images of artwork completed within the last three years that accurately represent the current body of work to be exhibited. The Booth Slide (fourth image), preferably taken at an outdoor venue, must illustrate the artist's presentation of their work and display.  The purpose of the booth image is to ensure the artist has a complete body of work and helps identify the scale of the artist's work.
Note: This is a blind jury process, please do not submit booth images that include identifiable signs or a photo of the artist. Failure to adhere to this policy will result in immediate disqualification.

The recommended image size is 1920 pixels on the longest side, with an approximate file size of 2.0 MB. For more information, please access www.zapplication.org/imaging_tips.phtml 
On October 26 thru 30, 2019, a Jury, consisting of judges who have been selected based on their specific interests, professional knowledge and/or background with our festival, will jury the applications.  Prior participation in The Woodlands Waterway Arts Festival does not guarantee automatic selection to the festival. Festival staff members are not voting members of the panel and their opinions are not reflected in final jury scores. 
  • Applications are juried in media category.
  • Images will be sent to each juror and they will view them in high res, one artist at a time using their own computer monitor.
  • The artist statement is available to the jurors.
  • Each application is juried anonymously and given a numerical score from 1 – 7, with 4 not being used.
  • Scores are tabulated and acceptance awarded to the highest scoring applicants within each category. The jury will select a balanced show composition, but there are no quotas.
  • Artists will be notified of status by email listed in ZAPPlication profile by November 15, 2019.
The Executive Director, acting on the Board of Directors’ behalf, has final authority to make such adjustments as deemed necessary and the right to invite up to 5 artists.
The 2018 & 2019 Best of Show Award Winners and Featured Artists are jury exempt.* All award winners must register through www.zapplication.org.

*Special instructions with a coupon code and booth upgrades will be emailed to enable Best of Show & Featured Artists to register for their complimentary booth and exempt jury status.

WAIT LIST: A wait list will be maintained. Selected wait listed artists may be contacted when the Wait List is released through one day prior to the event date.


No mass-produced reproductions allowed.

Only artists juried into the JEWELRY Category may display and sell jewelry.

2-D is any work that is by design intended to be displayed on walls with a one-sided orientation

2-Dimensional Reproductions:
Limited edition reproductions are allowed.

Reproductions must be consistent with the style and quality of the juried work.

A reproduction is any work that is reproduced by machine (instead of the hand of the artist). This includes, giclees, photocopies, off-set lithographs, prints, etc. The method of reproduction must be listed on each one.
All reproductions must be clearly labeled "reproduction" on the front of the piece or clearly labeled on front of bin. Reproductions should not be labeled "prints." The word "Print" cannot be used unless it is a hand-pulled print.
Reproductions may not be hung in the booth. See the Media Categories for more information.

75% of all two-dimensional work displayed must be original.

A reproduction of an original that has been altered by adding paint, or other media is considered an "altered reproduction" and may not be sold as an original. Altered reproductions are to be displayed in bins.

Postcards, note cards, calendars, mouse pads, magnets, etc. are not permitted.

Canvas Wrapped reproductions MAY NOT BE HUNG, regardless of alterations done to the work after printing, EXCEPT for Photography Category.
Media categories are used by the Arts Festival as a tool for organizing artists' images into logical, related groups for the jury's review. While a balanced show that equitably showcases both works of fine art and fine contemporary craft as well as diversity among media is a principle objective, there is no quota or entitlement by media category.

Clay Works:  All original clay and porcelain work other than jewelry is accepted in this category. No machine-made or mass-produced work is permitted. If multiple pieces of the same design are displayed, each piece must be signed. No factory-produced work, no RAM pressed work allowed. Clay work from commercial molds is prohibited. Painted commercial slip-cast work is prohibited.

Digital Art:  This category includes any original work for which the original image, or the manipulation of other source material, was executed by the artist using a computer. Work in this category must be in limited editions, signed and numbered on archival quality materials. Traditional photographs taken through a digital media should apply in the photography category.

Drawing:  Works created using dry media including chalk, charcoal, pastels, pencil, wax crayon, etc. or from the fluid medium of inks and washes applied by pen or brush are to be entered in this category.

Fiber:  All work crafted from fibers including basketry, embroidery, weaving, leatherwork, tapestry and papermaking. No machine tooling, machine-screened patterns or other forms of mass production are permitted. No factory produced wearable items, regardless of additional modification or enhancement by the artist, may be exhibited.

Glass:  Functional or decorative glass works that are kiln-formed or have been crafted by glass blowing, molding or casting may be entered. No forms of mass production are permitted.

Jewelry:  All jewelry, whether the work is produced from metal, glass, clay, fiber, paper, plastic or other materials, must be entered in this category. No commercial casts, molds or production studio work is allowed.  PMC/precious metal clay must be labeled as such. Any jewelry where the majority of the components are purchased or not made directly by the participating artist is not allowed. No commercial casts or molds are allowed. Work which has been designed by the artist, but with no subsequent hands-on work by the artist is prohibited. No more than 15% of a piece may consist of commercial findings.

Metal Works:  Includes all non-jewelry, non-sculpture small-scale works crafted from metals through forging, twisting, and fabricating. No production studio work is allowed.

Mixed Media 2D: This category includes two-dimensional works (intended for display on walls with a one-side orientation) that incorporate more than one type of physical material to produce. All images must be original in composition. No copies or derivative work allowed.

Mixed Media 3D: This category includes three-dimensional works that incorporate more than one type of physical material to produce. Includes non-sculptural work as determined by the artist. If recycled materials are used, they must be altered or used in a way that is different from their original purpose.

Painting: Original compositions created in oils, acrylics, or watercolor. Painting over prints/giclees or pre-existing images is not considered an original. These are considered "altered reproductions" and must go in browse bins and be labeled as outlined above.

Photography:  Photographic prints made from the artist's original image, which have been processed by that artist, or under their direct supervision, are included in this category. Photographers are required to disclose both their creative and printing processes. All pieces must be signed, numbered and dated, in a limited edition.  Prints must meet "archival quality" standards.

Printmaking:  Printed works for which the artist hand-manipulated the plates, stones or screens, and which have been properly signed and numbered as a limited edition.  All photogravure, photocopy and/or offset reproductions will be rejected.  Printmakers are required to disclose both their creative and printmaking processes. Prints must be matted and displayed in a suitable portfolio or stand.

Sculpture: Three-dimensional original work done in any medium. If recycled materials are used, they must be altered or used in a way that is different from their original purpose.

Wood:  Original works in wood that are hand-tooled, machine-worked, turned or carved are accepted in the wood category.

  • Promotion of the event to the art-buying public in sources including but not limited to, newspapers, radio, direct mail, press releases, billboards, magazines and other advertising sources.
  • Artist information and thumbnail photo of your work in the full color festival program (Distribution to over 16,000 festival patrons annually)
  • Website and Social Media promotion and cross promotion opportunities at http://www.thewoodlandsartscouncil.org.
  • Complimentary breakfast Saturday and Sunday
  • Security 24-hours a day during the load-in and load-out process and during the festival event
  • Artist Relief—booth sitting, water and snacks provided by Artist Relations Volunteers
  • Artist rate at our host hotel
  • Discounted artist rates at partner hotels
  • Welcome “Swag-Bags” filled with coupons and goodies to enhance your visit
Other Features of our Festival
  • Proceeds of the Festival benefit the year-round Community and Education Outreach programs of Because Art Matters! We give back over $50,000 a year in Scholarships, art performances and mural projects at economically disadvantaged schools, inspirational art programing for seniors and support of other art related nonprofits in our community.
  • Community area of the Festival including activities and art projects in Artopoly – Because Art Matters, featuring our community charity partners, Student Art Scholarship Program, Early Inspiration Gallery and more!
  • Several Performing Art Stages with a variety of performances and genres
  • Wine on the Water & Craft Beer Garden
  • Art of Food Demonstrations
  • Delicious food options throughout the venue
  • Greatest volunteers and community in Texas

During the opening day of the festival, a team of judges who have been selected based on their specific interests, professional knowledge and/or background with our festival, representing The Woodlands Arts Council will walk the venue to select 2021’s Featured Artist, and our eleven Best of Show Artists.  Judges will score the quality of the artwork and the booth presentation.

The 2021 Featured Artist will receive a complimentary 3-night stay at selected Woodlands hotel, a free double 4-booth for the following year, and the privilege of having their art featured on all promotional materials.

The Best of Show Artists receive a free single booth space the following year with priority booth placement, and an enhanced presence on our website.

All award winners will be jury exempt for two years: no jury fee--no jury process.

The complete awards package is estimated at over $10,000.  Promotional considerations are priceless!

Information about the opportunity to donate a piece of art to our “Art Dash,” a fundraising effort to support TWAC education and outreach programs, will be sent to all artists who have been invited and accepted into the 2020 Festival.

  1. Image Usage: Accepted artist agrees that The Woodlands Waterway Arts Festival may use submitted jury images for website, promotional or publicity purposes.
  2. Artists must be present with their work for the entire two (2) days of The Woodlands Waterway Arts Festival. Representatives may not attend in place of the artist. Please do not apply to this show unless BOTH the Artist and the Collaborator, as listed in your ZAPPlication profile, can and will attend all days of the Festival. The Woodlands Waterway Arts Festival requires photo identification (including collaborator) at check-in to ensure compliance. The Festival reserves the right to check ID each day of the Festival.
  3. Accepted artists may not exhibit in other art festivals during the dates of The Woodlands Waterway Arts Festival, (April 4 & 5, 2020).
  4. All work must be original, handcrafted work. Artist guarantees the accuracy of the description of the works presented and the authenticity of the work as the creation of their own hands.
  5. It is the artist’s responsibility to identify the category for which they would like to be juried. Please choose the category which best describes your work. If you do not choose a category (medium) your application will not be processed.
  6. Artists may show only work in categories and body of work selected by the Jury. All work exhibited must be of the quality, category and body of work of that shown in the images juried.
  7. Work done by a production studio is not acceptable. All work must be designed and executed by the accepted artist. Your exhibited art must be original and your own creation. No use of commercial kits or molds.
  8. Exhibiting artists are required to display their booth number sign (distributed at check-in) in a prominent place on front of booth in accordance with our Emergency Response Plan.
  9. 75% of all two-dimensional work displayed must be original. Artists must define reproduction or limited edition throughout their artist’s statement and disclose this information on the individual piece. T-shirts, postcards, note cards, mouse pads or other personal promotional items are not permitted.
  10. Artists who break down displays, who are “no-show” before the opening of the Festival or who depart before closing time on any day of the Festival will not be allowed to return the following day or to future shows unless proof of an emergency is presented.
  11. All Artists are responsible for collecting and paying State of Texas sales tax. (8.25%) https://comptroller.texas.gov/taxes/sales/forms/index.php 
  12. No commission on sales will be paid to The Woodlands Waterway Arts Festival.
  13. All artist tent structures must be white and commercial or professional quality. Due to high wind concerns light-weight accordion style pop-up tents are not acceptable. Tents must be weighted properly to ensure safety for you the artist, the artists next to you, and our patrons.  The artist(s) assumes liability if their tent in not properly weighted. Tent rentals are available via www.zapplication.org. No outside rentals or staking of tents. Weights and water barrels onlyPlease be prepared with extra weights which may be necessary due to possible strong winds.
  14. No driving on the grass or landscaping beds. All vehicles must stay on pathway.
  15. Artist is responsible for insurance and protection of work during setup and the show. The festival will not be responsible for damage to work or setup due to weather or unrelated incidents.
  16. Any breach of the rules forfeits all rights of the artist and will result in immediate removal from the show without a refund.
  17. In the event The Woodlands Waterway Arts Festival should be cancelled, we have the right to withhold from any refund a processing fee not to exceed $15.00 per artist application.
  18. Booth Fee Refund Policy:  With documented reasons for cancellation, The Woodlands Waterway Arts Festival will offer refunds if cancellation is received by midnight CST of January 31, 2020. Refunds will be equal to “Total of Purchases” minus $100 processing fee. Refunds are issued by check and will be mailed to the artist's address provided in ZAPPlication. All refund requests must be submitted by email to sally@thewoodlandsartscouncil.org, with brief explanation for cancellation. No refunds after midnight of January 31, 2020.
  19. No Show Policy: Artists who have not checked-in and/or called Artists Relations emergency phone number and/or emailed sally@thewoodlandsartscouncil.org (Emergency Phone will be provided in Artist confirmation materials) will be considered a “no-show,” by Friday, April 3, 2020 at 5:00 p.m. CST. No Show artists are not eligible for refunds.  Assigned space(s) will be forfeited to a wait-list artist.
  20. Best of Show artists invited to return without being juried must apply by deadline (October 19, 2019) with the coupon code. Code will be emailed to award winners.
  21. Rain or Shine: There will be no “rain date” and fees will not be refunded in the case of inclement weather. The event will take place rain or shine.

Booth Information
Paypal, money orders, Visa, and MasterCard are accepted via www.zapplication.org.


Individual booth assignments are made to create an appealing mix of media. Assignments are at the sole discretion of The Woodlands Waterway Arts Festival and the Executive Director and are not interchangeable or transferable.  

Priority for Booth Assignments are as follows: 1) Featured Artist and Best of Show Artists; 2) invited Returning Artists; 3) invited new Artists; 4) invited wait listed Artists.

An artist waiting until the last minute to pay for his or her booth will most likely not end up in a requested location.

All artist tent structures must be white and commercial or professional quality. Due to high wind concerns light-weight accordion style pop-up tents are not acceptable. Tents must be weighted properly to ensure safety for you the artist, the artists next to you, and our patrons.  The artist(s) assumes liability if their tent in not properly weighted. Tent rentals are available via www.zapplication.org. No outside rentals or staking of tents. Weights and water barrels onlyPlease be prepared with extra weights which may be necessary due to possible strong winds.

Single                                  $ 500 (10’ x 10’)
Corner                                 $ 750 (booth open on 2 sides; not an intersection of pathways)
Double2                               $ 1000 (2 singles side by side)
Double3                               $ 1250 (single plus single with corner)
Double 4                              $ 1500 (2 corners)
Rental Tent fee:                  $300 for a 10' x 10'; $ 450 for a 10' x 20'
Folding Chairs:                   $5.00 each
Table (6’):                           $20.00
Table (8’):                           $25.00

Electricity requests must be included with booth fee payment.  At time of booth purchase, electricity costs $175.  Booth location may be determined by electricity availability.  There is no guarantee electricity will be available if requested after assignment. Requests during load in, fee will be $200.

Tents, Tables and Chairs must be ordered by March 10, 2020.

If you have any questions, please feel free to contact Artist Management Coordinator, Sally Richard, sally@thewoodlandsartscouncil.org or leave a message for call back at 936-827-3435 (M-F 8:00 a.m. – 5:00 p.m.)

We look forward to seeing your wonderful creations! Thank you for applying to The Woodlands Waterway Arts Festival!
Jenny C Wright, Executive Director
Sally Richard, Artist Management
Event Site Map: View Site Map